A Classic Misdirection in Marketing…

If you’ve been playing along at home, in your inbox, there is probably a good chance you’re aware that John Reese (the first guy to have a million-dollar online product launch)  has just released a pretty impressive marketing analytical software – GERU.

It’s an “interactive planning, forecasting, modeling, and Digital Marketing “simulator,” allowing you to analyze the bottom line impact changes to different metrics of your marketing will have on your business.

You can simulate’anything you can possibly dream of and GERU will automatically calculate your potential EPCs, Lifetime Customer Value, Profit/Revenue (by day, week, month, and year), and more!

You can quickly play around with different Opt-in Rates, Conversion Rates, Product Costs, Stick Rates, Payment Plans, Traffic Costs, Expenses, and more! It is simple to use and very impressive in the value of the information it delivers. It’s worth a look.

BUT I HAVE A MAJOR ISSUE with his latest piece of launch content, which he’s called theProfit Battle.’

I think it’s a classic form of  “marketing misdirection.”

Check out the video for yourself, then keep reading below to learn why I think he’s being a little misleading…

Noise Reduction .85

“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration.”
– Thomas A. Edison

Morning All.

It was Father’s Day here in Australia yesterday, and with Eli being old enough to understand, it was one heck of an awesome day!

For all the Fathers out there (and single Mums double double-shifts), who are present, positive and active in your kids lives – respect!

One thing I have learnt since becoming a Dad is time management. I thought I was good before, but since Eli joined the family team, planning, systems and focused work has never been so important.

What did we all do on the weekend before kids? How massively unproductive were they!

One of the links below is to a really neat new marketing tool which will help you plan out your marketing funnels and simulate its profitability, thus ensuring less wasted time and unproductive “busy work.” It’s definitely worth checking out.



We’re Back… [Noise Reduction .84]

Hey Gang,

After a little hiatus, we’re back.

Thanks to everyone in the community who’s emailed wondering where this little newsletter (and the PreneurCast Podcast) went.

Well, we had a few new business projects we wanted to focus on and grow…

And with things getting automated and scaled there, we can begin to redeliver Noise Reduction once again.



How We’ve Used Crowdsourcing to Split Test (And Why You Should Too)

crowdIf you’ve been following us for awhile, you’ve no doubt heard us mention split testing a couple of times. We love having the ability to be pragmatic in our efforts, trying multiple approaches to achieve the best result. And we use split testing in various aspects of what we do, from trying different pieces of copy to generate website traffic in different regions, to trying out different email messages with subsets of the same audience segment. There’s a time for split testing nearly everything in marketing, but one of the most interesting and effective use we’ve found for split testing comes through crowdsourcing, which was a recent topic of discussion in a Preneur Podcast featuring Alec Lynch, co-founder of DesignCrowd.

Over the years, we’ve leveraged crowdsourcing in a few ways. We’ve used 99designs.com extensively to help us find designs for product packaging elements and Web properties that we’ve launched over the years.

Michael E. Gerber and the E-Myth [PreneurCast152]

Michael E. Gerber and the E-Myth [PreneurCast152]

Pete talks to Michael Gerber, author of the E-Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small-business guru. They also discuss some of Michael’s latest projects.

80/20 Sales and Marketing with Perry Marshall [PreneurCast Ep151]

 80/20 Sales and Marketing with Perry Marshall [PreneurCast Ep151]

Perry Marshall, AdWords Expert and Author of 80/20 Sales and Marketing talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.

A lot of people might know Perry as an AdWords guy. He was the prominent AdWords advisor and author of the definitive guide to AdWords when AdWords was in its initial peak/wave.

This year he wrote a book called 80/20 Sales and Marketing. I got an advance copy 12 months ago before its release, and just put it aside. I can’t remember exactly what prompted me to pick it up and read it when I got the physical book this year. And I have to say, this book is my Book of the Year.

It really surprised me, which might be the reason why it is so far off my list of must-reads for this year. It takes Richard Koch’s principles from the book The 80/20 Principle, and talks about them in the context of sales and marketing. It’s a definitive guide to working less and marketing more. There’s some absolutely gold nuggets in this book, so it was really great to be able to get Perry on and talk about those things.

In our conversation, Perry mentions what’s called the Principle of the Hyper-responsive Customer, which is that your very best customers have an ability to consume that exceeds your ability to supply. So how do you find them?

Bootstrapping with Alec Lynch of DesignCrowd [PreneurCast Ep150]

Bootstrapping with Alec Lynch of DesignCrowd [PreneurCast Ep150]

Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully.

As a lot of you may know, a few years ago, Pete was one of the finalists in the Ernst & Young Entrepreneur of the Year awards for the telecommunications business he’s involved with. Well, Alec went through the EoY program this year, and did a little better than Pete – he was named Emerging Entrepreneur of the Year in the Eastern Region (2014).

His business, DesignCrowd, is all about crowdsourcing design work. It’s one of those platforms where you can put a brief about your project (e.g. you need a logo, a book cover, or a banner designed), and then designers from all around the world will do a spec work and present you with their best ideas. You then get to choose the one you like the best. It’s like a smorgasbord of graphics!

Alec has grown his platform to be one of the largest in the world. If you’re not familiar with it, they talked a lot about the platform, the pros and cons, how to get good results out of it, and more importantly, how Alec bootstrapped and built his business. There’s definitely lessons in that for you to grow your business as well.

AdWords, Analytics + 8 Million Stickers [Noise Reduction .83]

Hey Gang,
This edition of Noise Reduction is a little Google lovefest. As I mentioned in the last episode, we’re rolling out the new earHeroSports.com.au project. So, the team has been doing a little refresher on setting up the tracking and tagging of Google Analytics and AdWords to make sure we’re hitting the “best practice” mark.

Whilst going through the process, we stumbled across a few great articles which we thought we’d throw together for this week’s blast. If you haven’t taken the time recently to review your data, this edition could be the perfect catalyst.



Driving Massive Growth with Phil Barham [PreneurCast Ep149]

Driving Massive Growth with Phil Barham [PreneurCast Ep149]

Phil Barham took My Family™ Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.

From Australia, to Japan, and now North America, it seems the world can’t get enough of this episode’s guest, Phil Barham.

Well, more accurately Phil’s quirky idea – My Family™ Stickers.  You know, the stick-figure drawings you’ve probably seen on the back window of cars — everywhere.

Phil and his partner Monica have taken My Family™ Stickers from an idea to a business that has sold over 8 million stickers in 23 countries.

In this edition of PreneurCast, Pete talks to Phil about the road to his success — the critical elements of identifying his market, supporting his retail outlets, and taking massive action.

Seven Steps to Exceptional Email Etiquette [CONVERSIONS]

Ahh, anyone here remember that movie? Goodness! It was the Golden Age of the Web, and we were all (Internet) explorers, weren’t we?

Email is nothing new. It’s been around for decades now and everybody (including your grandma) is using it. But think about how much it’s evolved. Now, for a generation of young people, the meaning behind the title of the 1990s classic romantic comedy, You’ve Got Mail, is all but lost, as no one – repeat: no one! – is still using the once-familiar audio notification from which the film gets its name. In the years since that film debuted, email has morphed. Nearly everyone has taken to viewing their email messages in their Web browser.

And the rise in popularity of SMS messaging via mobile devices has caused many people to adopt a shorthand, TXT-style approach to hammering out emails, just as they rattle off rapid-fire texts to their friends. This is despite the fact that, for the most part, the semi-archaic terms and conventions, which themselves derive from the workplace memorandum of yesteryear, have largely remained constant. What’s more, lacking professionalism can undermine your professional emails, which still call for a certain degree of formality, or at the very least, form and function.

One email statistics report points out that workers spend as much as one quarter of their day, on average, working with emails. Add to that the fact that other research confirms what we already suspect, that people feel inundated by email messages on a nearly constant basis, and you can see how important it is to use email effectively. With all that in mind, we’ve put together this essay to bring you up to speed on the state of email at this point, with the help of seven essential email etiquette rules.

And, as a marketer, email is an essential part of your day. But the field is crowded, as an estimated 54% of emails are marketing messages. Unfortunately, only 17% of emails are opened. Still, more than 60% of marketers say they believe email marketing works (according to data from Epsilon). To cut through all the noise inside your recipients’ inboxes, you need to know and employ some best practices when it comes to email marketing. If you can beef up that 17% open rate with compelling emails, you’ll be well on your way to boosting your conversion rate by well over the needed 10%, if you’re following along with the 7 Levers of Business framework.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
100% Secure ... We will NEVER sell or rent your details to anyone.