Preneur Marketing - The Blog of Entrepreneur Pete Williams

There is a lot of talk about WEB 2.0 and the different apps that are around. One of the most popular is Digg.

“Digg is a site that will help you avoid the process of digging and
instead, get exactly what others have dug up so you can see some of the
great sites/stories/things out there on the Internet.”

Neil Patel of Pronet Advertising has put together a short but great guide to Digg - Check it out at: Beginner’s Guide to Digg

Technorati Tags: Digg, Web 2.0, Neil Patel
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I continually come across small business owners marketing ‘about themselves’ not thier prospect. A perfect example of this is the ‘Under New Management’ sign.

Seth Godin talks about this in his latest blog here:
Seth’s Blog: Under New Management

Technorati Tags: Seth Godin, ego-centric marketing
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How are you communicating to your prospects on your websites landing page?

I ask this because I recently came across a website which had this copy on thier landing page:

XXX Pty Ltd is in the business of helping customers in Australia and New Zealand with Enterprise Application solutions and services to align each business with their unique objectives.

Our team of Business and Application specialists work with clients to discover potential areas to incorporate “lean” processes and procedures, then design and implement solutions ensuring value is achieved/exceeded at each stage.

In the words of Rove Mc Manus…..What the ?? I had no idea what they were talking about and I was a prospective client!

Unlike most vistiors to the site, who would click back and Google another provider, I decided to digg a little further and found this..

XXX Pty Ltd is committed to delivering business efficiencies through technology. Through a systematic approach of applying latest business practices with best of breed enterprise applications, XXX pty Ltd can deliver significant business improvement and can demonstrate a significant return on investment for your business.

Now that makes more sense to me… Not perfect but close to my desired outcome….There is benefit there…

Now check our sites landing page - Are you ’strategically’ (sarcasim) hiding your benefits from your prospective clients ???

I was driving to the office this morning and was listening to The Cage on Triple M and they were discussing ‘Googling your name’ and the funny things that appear. Some of the weird and wacking things listeners where calling i,n and saying appeared when they Googled theselves, motivated me to check out myself … So here we go - the funniest things that appear on Google when I search ‘Pete Williams has’

• Peter Williams has been given official endorsement by the legendary British 1960’s pop icon and film star JOHN LEYTON to produce an instrumental CD tribute to him.
• How cool is that!!!
• Mr Williams is not, and has never been, homosexual
• That’ a relief for Fleur
• Pete Williams was a partner at Morrison Foerster LLP, a leading international law firm.
• Pitty I haven’t passed the B.A.R. exam
• Peter Williams has diverse research interests including star formation and the dynamics of the interstellar medium
• Star Formation - does that mean how Paris Hilton and Nicole Richie walk the red carpet?
  
• Peter Williams has shown there is nothing which is impossible
• I’m going to quote this one!
• Peter Williams has featured as a minor role in several famous films such as Catwoman
• It was so mich fun working with Hallie Berry.
• Pete Williams has reported on sports, business, and fitness for more than 15 years. He’s the author or co-author of seven books
• It appears ‘How To Turn Your Million Dollar Idea Into A Reality’ isn’t my first release ???

So, what have you done?

Technorati Tags: google, pete williams has
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