Preneur Marketing - The Blog of Entrepreneur Pete Williams

We are about to put on a new team member in the next week or so, and it’s got me thinking about ‘employee intergration’ and how long it takes a new employee to feel “part of the team”.

See..I was recently listening to someone give an elevator pitch for a company they had just joined only weeks prior - Something that stood out during his short presentation was he kept referring to the law firm as THEY.. they do this… they do that… they will keep you out of jail and the arms of Brutis. It was like the company that now paid his wage was a third party or an arms lengths away. Not something he felt involved with yet.

Later that same day, I was having a conversation with someone who had only been wih his empoyeer for a couple of months but his vocabulary was completely opposite - we do this… we do that… we we we all the way home. He was part of the team.

This got me thinking… when does a THEY become a WE ?

As employeers, co-workers and managers how do we make the transition from a THEY to a WE faster, easier and as efficient as possible ?

Hi All,

I just came across something that I think is realy interesting. They are making an Australian version of my favorite game - MONOPOLY. And the best thing is we can help shape the boards make-up by voting on which Australian landmarks should be which - imparticular the dark blue property typically known as Mayfair. .

Check it out at http://www.monopoly.com.au/

Also, you can view live stats of which state is winning the dark blue property race. As I write this it is currently a tie between Victoria and South Australia at 23% of votes each.

Now the marketing lesson to take from this is… If you go and vote, do you think the chance of you buying the game when it comes out is higher? I voted, and I will probably buy a copy… Now how can you get your clients/customers/prospect involved in new product development?