Regularly referred to in the media as "Australia's Richard Branson", Pete Wililams is a serial entrepreneur, author, internet marketer and ego maniac. This blog is where he shares his rants and raves on all things business, marketing & publicity - in particular, how to successfully mix internet marketing & business...
So for all you out there that want to know how to come up with GREAT MILLION DOLLAR IDEAS here ’s the secret of Newton, Archimidies and Einstein - MENTOS … well, that’s what Mentos are trying to get you to believe in this advertising campaign…
Kinda cool eh ?
Is this how your sales team treat customer enquries?
After getting my ’start’ in retail and seeing all types of customers…. it amazes me how so many retailers continue to treat opportunities to reinforce a brand, cement a relationship and turn a sale into a life long customer, with poor customer service . As Seth Godin referred to recently in a post on his blog you may know better but are you too lazy to implement ?
Technorati Tags: Seth Godin, Dilbert, Customer Service, Retail, Customers
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Check out 43 Things now and add yoyur 2007 goals.
Technorati Tags: Acorn Creative, 43 Things, Goals, 2007
We’ve all heard from the motivational speakers, self help gurus + personal development experts that your past doesn’t equal your future and you have the power to ensure your previous thoughts, actions and performance don’t effect your future.
Up until yesterday I would have agreed whole heartedly and in most circumstances still do.
HOWEVER, in today’s world, the information age, where every bit of the world, every statistic, each useless bit of information about you and your past is accessible via Google, you can no longer erase your past… the past that is available and accessible to everyone with a PC (or Mac) that is.
So as you do your morning affirmations to ensure you do everything in YOUR control to start your future right, just beware that your future now travels alongside you at the speed of gigahertz…
There’s this pizza joint called Pizza Patron (59 stores), that’s headquartered here in my hometown of Dallas Texas, that truly understands their consumer demographic of Spanish customers.
Many Mexican residents of Dallas have just recently traveled from Mexico, and have a surplus of Mexican currency sitting there in their wallets that’s going unspent. Pizza Patron had a marketing brain fart and decided to give these people a place to spend their pesos as they’re now accepting them as payment for pizza.
I think it’s brillinat as it reinforces a companies commitment to thier brand position.
Read the entire stroy here:
What can you do that’s like this, links with your brand and will create a buzz?
Technorati Tags: viral marketing, pizza patron, marketing
, BizMAVERICK
, Brad Williamson
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Do you have a million-dollar idea but aren't sure how to make it a reality? In 'How to Turn Your Million Dollar Idea Into A Reality, Pete passes on the techniques he used to sell the G, including:
