The 7 Levers: Increasing Your Prices

Just wanted to share a video version of a recent PreneurCast episode Dom and I did about ‘Increasing Your Prices’

Raising your prices by 10% is an important lever in the 7 Levers of Business – and in this episode we introduce the concept of “price elasticity” and talk about 6 factors that can help you when putting your prices up.

You can get the transcript of this episode and all the past PreneurCast episodes over at http://www.preneurmedia.tv/preneurcast/preneurcast-047-pricing/

 

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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