Creating Talent, Sneaker Marketing & Local SEO [Noise Reduction .82]

Hey Gang!

It’s a slightly little quieter Noise Reduction this week, as the whole team has been “heads down, bums up” focused on getting a new project ready for the public launch next week.

Platinum Advisory Board members know we’ve been working on this for a while — and it’s something I am super excited to be doing. If you’re a cyclist, here’s a little preview and an early bird discount –www.earHeroSports.com.au/PreRelease

Safer cycling is a project that’s close to my heart, and I am pumped to be back playing in that B2C space again as well.

Keep an eye out on the blog as we share some of the marketing test results and lessons learnt with this new project!

Speak soon,

Pete

Growing Talent with Dan Coyle [PreneurCast Ep147]

preneurcast-147-email

“As Pablo Picasso (no slouch at theft himself) put it,
“Good artists borrow. Great artists steal.”  ― Daniel Coyle

Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and we discusses these in this episode of PreneurCast.

Drawing on some crazy cutting-edge neurology, and firsthand research gathered on “field trips” to nine of the world’s leading talent hotbeds — from the baseball fields of the Caribbean to a classical-music academy in upstate New York – In the conversation Dan covers the key elements that will allow you to develop your talent and optimize your performance, not just in sports but business, marketing and entrepreneurship.

  • Deep Practice – Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.
  • Ignition – We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack?
  • Master Coaching – What are the secrets of the world’s most effective ? They all have “the right type” of coaches.

These three key elements work together within your brain to form what is called myelin – a microscopic neural substance that adds vast amounts of speed and accuracy to your thoughts and movements. Neuroscientists have discovered that myelin might just be the key: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s.

The awesome news about myelin is that it isn’t fixed at birth; no no no, it grows … and like anything that grows, it can be cultivated and nourished.

So how do you grow myelin? Listen to this episode of PreneurCast with Dan Coyle and find out.

“Practice doesn’t make perfect. Practice makes myelin, and myelin makes perfect.” ― Daniel Coyle

November 2014 Promotional Calendar Ideas [Opt-Ins & Conversions]

DJI_Nov_novemberWelcome to the newest installment of our series covering promotional calendar events for a specific month! November presents a slew of interesting promotional opportunities, particularly for those businesses operating internationally, as the USA ramps up into its holiday season with full force and many countries partake in “Black Friday” sales the day after Americans celebrate Thanksgiving.

Oddly enough, there are no official public holidays in Australia during November, but there are still plenty of chances to beef up your promotional efforts with some worldwide celebrations and weeks of recognition. Although November holds some quirky days of celebration in various parts of the globe, we’re going to eschew National Plan Your Epitaph Day (2 November) and Clean Out Your Refrigerator Day (15 November) in favor of more interesting and engaging holidays. For similar reasons, we will urge you to skip over World Toilet Day, unless you happen to be in the plumbing trade (in which case, 19 November may be a great promotional opportunity for you).

In an effort to beef up the fun in your marketing and see more conversions as a result (one of the 7 Levers of Business, of course), we’ve put together this essay covering clever promotional ideas for November 2014. Without further ado, let’s get started!

Joe Sugarman on Direct Response Marketing + Copywriting [PreneurCast Ep146]

This is a super exciting update to write, as this week we started the “new season” of the PreneurCast Podcast.

After a couple of months’ hiatus, we’re back with some amazing interviews and conversations, ready to be shot out of the pipe – including Michael Gerber, Robert Allen, Daniel Coyle.

It’s been so much fun chatting with some of these business and marketing legends, and I’m so excited for you to listen, learn, apply – and then get your feedback in the comments below!

Now we decided to start the new season off with a conversation with a true direct-response marketing pioneer – Joseph Sugarman.

Tagged the “Mail Order Maverick” by The New York Times, Joe is a groundbreaker in every sense of the word.

Through his company JS&A, using direct marketing, Joe was a pioneer and led the world in marketing what was then space-age technology – pocket calculators, cordless phones, digital watches and personal home computers.

Not only did he lead the way with the products he chose to market, but also in the way he marketed them – introducing the concept of using toll-free numbers to take credit card orders over the phone, which was unheard of at the time.

He then stumbled upon this new thing called Infomercials, which led to the sale of 20 million pairs of BluBlockers sunglasses.

Joe and I talk about this incredible journey and the subsequent books he’s written on the subject of marketing – Triggers, The Adweek Copywriting Handbook, and Success Factors.

This episode is such a great one to start off this new series of shows with, so sit back and enjoy Joe Sugarman.

Daylight Savings, Warren Buffett & Swipe Files Galore [Noise Reduction .80]

Hey Gang,
     
So I heard a great quote this week, which I think was from my coach. At least that’s the page of my notebook I wrote it down on:

“Don’t Allow Yourself to Live in the Fog”

Too many people allow themselves live in the fog due to the lies they tell themselves, the clarity their goals are missing, or the stories they are telling.

Where are you living in the fog right now? What “truths” are you not facing, that when you do, will inspire you into clear action?

Pete

5 Website Alarms to Check When Daylight Savings Comes [Traffic, Opt-Ins, & Conversions]

On 5 October, much of Australia (and New Zealand) enters daylight savings time, and a global campaign urges you to check the batteries in your smoke alarms as you change out the backup batteries in your clocks, in conjunction with time’s leap forward. Even if you’re not in one of the regions that does adopt daylight savings, officially, the campaign still urges you to take action around this time of year – and so do we!

Household safety should, of course, be your chief concern. But we’re going to add a few tasks to your to-do list each time you set your clocks forward an hour. So refresh the batteries in your smoke alarms and carbon monoxide detectors, then move on to our list, presented here.

Daylight savings time is also the ideal time to take care of some of the often overlooked aspects of your online business.We thought we’d help you take things one step further and start our own little campaign around checking your website alarms.

Here are five ways you can use daylight savings time to your advantage, by using it as a time to give your website an annual checkup. Here’s your checklist with Action Items noted for each step.

Spare Time, Geeky Kickstarter, A Magic Whiteboard + October Marketing Ideas [Noise Reduction .79]

Hey Party People!

So, with less than 100 days to go this year, what’s the action plan?

What needs to change for you to lift your standards, and make the next 100 days so much more impactful than the last 250? There has to be something! There’s always something!

A lot can happen in 100 days… and it all starts with a decision! A decision to say: I will…, I can…, I no longer…, I refuse to accept…, My family deserves…, I demand…

Get disturbed, and let us know what we can do to inspire, support and advise!

Let’s kick it into the next gear.

Pete

Tim Ferriss Retrospective [PreneurCast Ep145]

As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all-round superstar Tim Ferriss. They talk about The 4-Hour Chef book and many other marketing-related topics.

How My Little Geek Used Kickstarter to Market Awesomely Nerdy Books for Kids [Case Study]

aa374eb3d432cb4cd7a591e95c31fdcaMy Little Geek is a series of kids books dreamed up, in 2011, by Sarah and Andrew Spear, a New Zealand husband and wife who wanted something more than the typical educational books for children.

The idea came to the couple when their daughter was two and a half years old, on a day when Sarah, a trained primary school teacher, and Andrew, a website designer, realised that the girl was using the word “delicious” to describe her food.

Feeling that, if their daughter could handle a word like “delicious,” she could probably handle a word like “electromagnetism.” At the time, the only books the couple had access to were the usual, run-of-the-mill ABC books where “A is for apple” and “b is for ball.”

As techies themselves, the Spears felt that it was time to take childhood learning up a notch – to offer something for the budding brains, the aspiring innovators, and all the other “little geeks” of the world.

Since publishing their first book, the pair has gone on to write two more books as well as produce a My Little Geek app. We recently caught up with Sarah to find out how she and Andrew marketed My Little Geek, complete with the behind the scenes details of how the couple used Kickstarter to market their first books, as well as their more recent products.

If you’ve considered launching a product through Kickstarter, Sarah and Andrew’s story is a must-hear, as it provides insights on how marketing outside of Kickstarter is required for a successful campaign. Before you press launch, you simply have to hear what Sarah recently shared with Preneur.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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