About Pete Williams & Preneur Marketing
Before the Cleo Bachelor of The Year thing, before being referred to in numerous media publications as ‘Australia’s Richard Branson’, around the same time he did costume character appearances as The Paddle Pop Lion….
Pete was 21 years old, and reading the book,’The One Minute Millionaire’, and in it, it tells the story of a guy from New Jersey, who in the 1980’s sold old pieces of the famous Brooklyn Bridges walkway timber. He went about creating 5†x 11†certificates outlining the history of the bridge, attaching a small piece of the timber and selling them for around $14.95 each… and word around the campfire is that he made like $2 million from it…
Obviously as a young Trump-wanna-be Pete loved this idea, and started to think how he could rip this idea off replicate the idea and implement it here in Australia - it was a much better idea then pinching golf balls off the local pitch-n-putt to resell.
After racking the brain for about 10mins, Pete realised the Melbourne Cricket Ground was under reconstruction and the Ponsford Stand had just been ripped down… On the back of a few phone calls and newly-found entrepreneurial-confidence Pete was able to track down the wrecking company which was demolishing the Ponsford stand (at this stage the Members Pavilion had not been touched), who said they had a significant amount of timber from the seating and flooring as hoped…
However to his amazement they also had a considerable amount of the world famous MCC Crested Carpet - which originally lay in the members dining room. You know the world famous carpet, the one that has been walked on by the greats - Don Bradman and EJ Whitten etc etc… The same carpet that graced the MCC Members Long Room - the most loved watering hole in all of sport.
So after rushing down the western highway the following morning to view the magnificent carpet just lying in the corner of the wreckers’ warehouse Pete took all the remaining crested carpet, along with a mass of timber.
From that point on he enlisted the help of some friends who helped create a series of framed limited edition sports memorabilia pieces which sold from $595 to $1495. These included a photo of the G, a piece of the famous carpet and even a limited number series that had their frame created out of the timber which was once the stadium.
Amongst a wide range of creative and unique marketing techniques and strategies employed, a press release created with the headline ‘21 Year Old Sells MCG For Under $500’ generated over $50,000 of FREE advertising and publicity in media via Channel 7 news, Herald Sun articles, AM and FM Radio interviews and trade magazine articles – which generated a huge proportion of sales at no cost… and it was during all this free publicity that Pete was first referred to as ‘Australia’s Richard Branson’
Now just a few years on, Pete has begun to build his empire and be truly recognized as one of Australia’s leading entrepreneurs - Having been featured in almost every Australian Business Magazine including The Bulletin, Money Magazine, Australian Anthill, Success Magazine and many many more.
Pete’s business endeavors now include:
- Infiniti Telecommunications
- On Hold Advertising
- Discount Mobiles
- Simply Headsets
- MCG Memories - Sports Memorabilia
- Renegade Publicist
The jewel in Pete’s crown however is his most recent book How To Turn Your Million Dollar Idea Into A Reality where he passes on his tips, tricks and techniques to budding entrepreneurs including:
• Developing your idea to reach a hungry market
• Achieving maximum sales for minimal expense using publicity and leverage
• Structuring your business to suit your lifestyle
• Pricing your products and services for maximum sales
• Tapping into a worldwide market online
• Using networking and team force to build your business
What the Media is Saying:
“If you’ve got a business idea but you’re not sure how to make it work, this book is for you†– Money Magazine
“Melbourne Entrepreeur Pete Williams is one of thos guys it would behard to dislike†– Herald Sun Newspaper
“(What makes him) …stand out is the youth and dynamism of Williams coupled with a short and sharp approach to sharing his experiences†- Australian Anthill Magazine
“Williams explains that it takes more then just a good idea to make a business- he shares what he has learned to help other budding entrepreneurs make a success of their concepts†– Geelong Business News
What the Experts are Saying:
This book is loaded with practical, proven methods and techniques you can use immediately to make more money!
Brian Tracey
International Speaker and Best Selling Author
This book is an entrepreneurs dream. It is full of lesson and stories that will become part of your arsenal. Pete’s unique approach to entrepreneurship and marketing is addictive and inspiring
Jay Conrad Levinson
The Father of Guerrilla Marketing & Author, “Guerrilla Marketing” series of books
Pete writes with entrepreneurial verve and his simple advice could just inspire you to make a fortune. Great stuff!
Richard Koch
Author of the bestselling ‘The 80/20 Principle’
This book is the bible for those looking to launch a new idea or business. It will literally save you thousand’s in lost time and money.
Shannon Curtis
Author of ‘The Referrals Marketing Toolkit’
I wish I would’ve read this book years ago! Pete’s ideas will tranform the stuff in your head to the stuff in your wallet. His tips, systems and ideas combined with his intelligent writing style make this a must read!
Scott “The Nametag Guy” Ginsberg
Author of ‘How to be That Guy’ and ‘Make a Name for Yourself.’
Solid, practical advice from someone who’s actually done it. Wish I could have read this when I first got started building my online business
Yanik Silver
Internet entrepreneur & creator InstantSalesLetters.com
You shouldn’t be allowed to start a business without rea/ding this book three times. The techniques and secrets Pete shares are worth far more then the cost of a book. You should have read this book yesterday.
Rick Frishman
President Planned TV Arts & Co-author ‘AUTHOR 101’ series
