What Is Preneur Marketing?

1. The act of thinking strategically and implementing leveraged marketing activities.
2. Primarily; a form of direct response marketing
see also: 7 Levers of Business

Tactics are easy; it’s the strategy and leverage of your marketing that generate profits.

This blog is a mix of rants, raves and lessons in the adventures of leveraged marketing and the strategery that travels along beside it.

They say the best way to reinforce learning is to quickly implement it and then articulate your experience with others – this blog does just that (typos and made up words included free*)

It’s a place we’ve created to talk about what I’m discovering, interested in, and think could help other entrepreneurs and marketers in their projects.

A lot I talk about is through the frame and context of two frameworks – The 7 Levers of Business and The Preneur Hierarchy


Used Phone Systems

Used Phone Systems is a company that offers quality used phone systems for a great price with a 12 month warranty built right in. A friendly support staff is just a phone call or email away if you need help finding the right used phone system for you, completing your phone system order or placing a technical support order.

7 Levers Mastermind

We’ve put the two powerful concepts together: the power of a structured weekly mastermind group of like-minded, goal-oriented entrepreneurs, mixed with the power the 7 Levers can bring your business when implemented into your business over a structured 7-week period.

Small Biz Internet Marketing

Looking for some quick and easy internet marketing strategies tailored to small business? The Small Business Internet Marketing Course is jam-packed full of proven business strategies, expert advice and step-by-step actionable plans to drive highly qualified leads into your business. This is the exact system that Pete and David Jenyns use in their businesses.

Outsource Profit Machine

In today’s global marketplace, and with the right training, you can build your business quicker and easier than ever before. The Outsource Profit Machine Course will teach you the secrets to successful outsourcing for your business. From the best hiring procedures to virtual staff management, you’ll learn it all with The Outsource Profit Machine.

Discount Conference Phones

Discount Conference Phones is a specialized company located, owned and ran in Australia that offers high quality conference phones with all the accessories needed to get started upon deliver, for reasonable prices and with the aid of friendly customer service agents. You have the option of not only having their conference phone system delivered, but also having an installer come out to take care of everything.

PreneurCast Podcast

This is the new marketing podcast Pete’s doing with Dom Goucher (the marvel that puts together all the videos and stuff you see around the place). It’s where they discuss entrepreneurship, business, internet marketing and productivity (with a fair smattering of software and gadgets too).

Going Analogue

Going Analogue is an eight-week programme for online business owners looking for other ways to drive traffic to their web businesses.  In this course, Pete shows in step-by-step detail how he’s exploited offline techniques such as publicity in real-world publications and direct mail to boost traffic to websites, to convert visitors more effectively and ultimately, to generate more revenue.

Noise Reduction

Noise.Re/duction is where Pete shares only the cool, noteworthy and important  stuff (books, films, software and web services) that he stumbles across each week. It’s all about reducing the noise out there on the web, especially in the business and marketing space.

Simply Headsets

Simply Headsets is a headset nationally known around Australia and elsewhere as the place to go for headsets to fit any need. They have unbeatable prices, top notch customer service and can help you find the headset they need to best fit your needs, even when you feel like you don’t know where to start.

On Hold Advertising

On Hold Advertising offers you the ability to create outstanding marketing messages to utilize on your telecommunications holding system. You really can catch the interest of customers or clients while they’re on hold, you just have to put together the right message and offer them something they want or need. On Hold Advertising allows you to work with a specialized agent with experience in on-hold advertisement writing who can work with you to custom tailor the right message for your target audience and industry.

Infiniti Tellecommunications

Infiniti Telecommunications offers everything you need for business communication at the highest level. Whether you need to furnish the telecommunications for your office or an entire call center, Infiniti has everything you need in a one-stop shop. They also offer tech support in person, through email, phone and instant chat on their website. Parts and on-site service is available throughout Australia.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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