About PreneurMarketing.com & The Preneur Group

What Is Preneur Marketing?

1. The act of thinking strategically and implementing leveraged marketing activities.
2. Primarily a form of direct-response marketing
See also: 7 Levers of Business

Tactics are easy — it’s the strategy and leverage of your marketing that generate profits.

This blog is a mix of rants, raves and lessons in the adventures of leveraged marketing and the strategery that travels along beside it.

They say the best way to reinforce learning is to quickly implement it and then articulate your experience with others — this blog does just that (typos and made-up words included free*).

It’s a place we’ve created to talk about what I’m discovering, interested in, and think could help other entrepreneurs and marketers in their projects.

A lot of what I talk about is through the frame and context of two frameworks — The 7 Levers of Business and The Preneur Hierarchy.


Preneur Group Projects

The Preneur Group is the company not only behind this blog, but a range of businesses and projects including:


Infiniti Telecommunications

Offering Australia’s only money-back guarantee on phone systems, Infiniti Telecommunications is a leading communications provider, and a one-stop shop for all small and medium enterprise (SME) needs. Infiniti provides heavily discounted phone call rates, supply, and installation of hardware with local care and support, to metro and regional areas throughout Australia.

Simply Headsets

Offering Australia’s largest selection of telecommunication headsets, SimplyHeadsets has grown into the country’s largest online supplier – offering unbeatable prices, support and advice across Plantronics, Sennheiser and Jabra headsets.

On Hold Advertising

On Hold Advertising offers you the ability to create outstanding marketing messages to use on your telecommunications holding system. It allows you to work with a specialized agent with experience in on-hold advertisement writing who can work with you to custom-tailor the right message for your target audience and industry.

EarHero Sports (Australia)

EarHero is dubbed the “world’s safest headphones,” allowing users to not only listen to music but also the surrounding environment, making them the ultimate athletic training device when it comes to safety.

Own The ‘G

Back at the age of 21, Pete sold Australia’s version of the Yankee Stadium, the Melbourne Cricket Ground (The ‘G), for under $500… and continues to give sports fans the opportunity to own a piece of the world famous “People’s Ground.”

Ponsford Pen

Another extension of the original ‘selling The ‘G’ project, the Ponsford Pens are a limited-edition, collectible handcrafted writing instrument made from authentic MCG timber.

Stitch Software

Stitch Software is a line of productivity apps for Mac that allows you to speed up the audio (or the audio of a video) in the easiest and quickest way.

Recently released apps:
AudioBook Stitch
Audio Speed Ripper
Audio Speed Ripper Pro
Video Speed Ripper

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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