Where are they looking ?

The old adage of ‘be (read: advertise) where your customers are’ simply doesn’t cut it any more.

It’s all about going where your customers are looking; NOT where they are…

Yeah, customers are on Facebook and Twitter, but that’s not where they are looking.

Marketing and advertising on social media sites is, in most cases, as effective as billboard advertising on the freeway.

Just because people are on the freeway (Twitter/Facebook) doesn’t mean they are actively looking for your products…

It’s not about being where they are, it’ about being where they are looking.

  • http://www.greyhoundsyndication.com Hamish

    Hey Pete,

    Only agree with this to a certain extent.

    Whilst I consider billboard advertising a useless waste of money (usually at least $60k for one month with no real way of measuring results) there are still benefits to being where your customers are.

    It totally depends on the product. If done correctly, your potential customers may not even know that they needed your product until seeing your ad on Facebook or Twitter.



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Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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