The Rise of the National Basketball Association: A conversation with author David George Surdam

So let me take another short break from all the marketing stuff, and get back on my basketball soap box.

I’ve written about my opinions on the state of basketball here in Australia a number of times on the blog, as I feel there is a lot more that can be done to improve the state, exposure and profitability of sport in this county.

And in an effort to do something, I’m going to continue to share my thoughts, and the thoughts of others.

Today, I’m honored to post a recent conversation with David George Surdam, author of The Rise of the National Basketball Association

David has written a number of books on “the business of sport” including; Wins, Losses, and Empty Seats: How Baseball Outlasted the Great Depression
and The Ball Game Biz: An Introduction to the Economics of Professional Team Sports

So who better to discuss what Basketball Australia and the NBL can do to continue to improve the sport than David …

In this conversation we cover two main topics:

  • How did the NBA evolve from an obscure organization facing financial losses to a successful fledgling sports enterprise by 1960?
  • What made the NBA the way it is and how it can help the NBL in Australia?


  • Pete Williams (@preneur)

    The Rise of the National Basketball Association: A conversation with author David George Surdam

  • Pete Williams (@preneur)

    @mrjohnnywhite @cam_luke Have a listen to this; this guy shared some cool insights:

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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