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OK, so it’s the middle of summer here in Australia and that generally means one thing: BBQs.
My buddy of 15 or so years and super successful entrepreneur in his own right, Josh Cairns, came over to my new place last week for a beer and a snag. And we thought it would be fun to pull out one of my Vados, hit record, and have a chat about a bunch of really cool stuff that Josh is superb at:
01:08 How NOT to put together a BBQ.
03:18 Why everyone wants an app, especially government agencies.
07:08 Why the traditional approach to cold calling does not work.
08:35 What’s the right approach to pitching apps as a developer (or broker).
09:23 A super sneaky hack to identify and pre-qualify prospects for apps (or local business marketing services).
11:03 Why selling advertising or branding opportunities is far more lucrative and effective than selling app development.
11:43 Quick Case Study: Goodyear Dunlop Tyres .
14:02 Dealing with ‘Non Disclosure Agreements’ and getting ripped off.
14:49 The critical first step in the execution of your idea (no matter what it is).
15:34 How to get streams of clients who will be willing to work with you without AdWords, Facebook, or any advertising at all.
16:30 Quick Case Study: Life Saving Victoria.
19:40 How to get great ideas for apps that your clients will instantly love, support and want.
21:09 Proof preparation is more important than the pitch itself.
22.58 What your sole objective should be for that first phone call.
27:51 Why you do not want to know anything about programming apps.
29:22 Quick Case Study: Importing OptiShot.
32:08 How to transition a client from buying services to products.
34:02 How to get your pitch or products to stand out from the over-saturated crowd.
34:40 How I “pitched” New York Times author Neil Strauss.
35:39 The biggest takeaway Josh had from getting into the importing and retail world.
Links From The BBQ+A:
Josh’s app development company, Vortilla Digital.
Check out OptiShot Australia, the product Josh is importing.
If you want to see the pitch video I sent to Neil, shoot us an email.
The book Pitch Anything is definitely worth a read.
Also, check out the podcast I did with Oren for more on pitching.