Forget Outsourcing—Your New Virtual Assistant Will Cut Your Work Load in More Than Half!

This is a guest post by Rich Schefren, CEO and Founder of Strategic Profits. Rich invited me to his offices this week to train his team on some of my Productivity and Workflow hacks, and while I was there he invited me to join him on a Live Web Video broadcast to his clients. This post was written using one of my hacks during that live broadcast! Enjoy.

Being an entrepreneur means going to sleep knowing you’ve finished everything you need to do for the day—yeah right!

More likely, if you’re an entrepreneur, when your head hits the pillow, you’re immediately thinking of employees, projects, deadlines, revenues, your competition, your need to network—need I go on?

Thoughts of things you SHOULD be doing start popping up—and that’s why a lot of entrepreneurs get their best ideas at night—when they’ve hit the sack, and their mind is wandering about all the things the need to get done.

The myth here, one that I see many business owners believing, is that that’s how it SHOULD be! That all entrepreneurs must toss and turn all night worrying and stressing about tomorrow, because that’s the nature of owning a business, right?


I’m going to completely debunk this myth, and show you why you can and should be getting a good night’s sleep regardless of how many businesses you own.

Tossing and Turning

For most of us internet marketers, when we’re tossing and turning, we’re worrying about things like blogging, social media, market leadership—activities that need consistency, and that if done right, can bring in a huge revenue boost.

You know that if you had a blog that was being posted to on a daily basis with good content, people would become loyal readers of your blog and over time you would have a following.

That would mean boosted revenues for you, and more money in the future.

So the question is why don’t you have that?

Up until now, your choices have been:

  1. Spend an abhorrent amount of time doing it yourself—and maybe not even at the best quality.
  2. Outsource the work, cheaply and quickly—which means sacrificing your integrity and putting out content that really makes no difference…

What my close associate and millionaire entrepreneur, Pete Williams, has figured out is that you don’t have to make any of those concessions. You don’t have to spend a lot more time and money—and you definitely don’t have to sacrifice your integrity.

In just a bit, ’ll show you how with a few simple techniques—perfected by Pete—and one other person on your team, you can create fresh, valuable content every day…

Giving you the edge as a market leader and getting your audience to know, like and trust you.

So lets get down to the nitty gritty…

I’m going to break down one of our Profit Hacks that will show you how to build market leadership and how to blog daily, in just a few minutes per day.

And just for clarity, a Hack is a way around. It’s a shortcut.  It’s a way of getting an outcome that might not be traditional.

Kind of like computer hackers—except at Strategic Profits we’re hacking business models and processes.

If you can hire one person, or bring on a partner, to help you with these hacks, your workload will be cut in more than half, and your revenues will double.

If you’re not at the point where you’re ready to bring more people on to your business, you can use the same hacks on your own, as you begin to build and grow your company.

So let’s say you do have someone you can hire or work with—we’ll call this person your Virtual Assistant.

Market Leadership

In this example, have your Virtual Assistant (VA) go out and search the forums that are active in your niche.

Next, have your VA find the questions you like (trust me, over time your VA will get better at spotting which questions you answer to and which ones simply don’t pertain to your expertise) and send links to each of the questions in one email.

Take a quick look at the questions. Pick the ones you can answer with confidence and record your answer as an audio file (there are several free apps online that will do it for you), and send it back to your VA.

Now, your assistant can transcribe your answer (don’t forget to have him/her remove all the “um’s” and “uh’s”), post right onto the forums, and even combine all of your answers into one, valuable blog post, Podcast for iTunes, a press release, etc.

The integrity is still there because it’s your voice and expertise that you’re recording… And yet you’ll only spend 3-5 minutes a day to have your blog updated daily with your own, original content.

And that’s what I’m talking about when I call these little practices “Profit Hacks.”

You know that having a blog filled with your good posts on a daily basis would help your business and that by not doing it, you’re missing out on potential income.

And now, you don’t have to worry about having the time to blog, either.

So the idea is that we are able to do a lot more in much less time and less work, all while making a lot more money thanks to these Hacks.

And using these hacks leaves you with a lot more free time simply because of the how efficiently things are getting done, so that is a big element in this blog post.

This is just one of the hacks we feature in our Profit Hacks program. Here at Strategic Profits, we apply tons of shortcuts to our processes from content creation, to market leadership, to team building.

So next time you’re lying in bed, tossing and turning about everything you need to get done for your business—remember, it’s just a myth. You can work half as much for twice the profits!

To higher profits and beyond,


Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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