Category Archives: 7 Levers

The Lies They Tell You About “Hustle”…

The big temptation as a business owner is to keep “doing more”.

We hear about “Hustle” – you’ve gotta hustle to get ahead.

  • Your business isn’t growing? – Hustle more – until it grows.
  • A big paying client comes your way? – Hustle more – to take on the extra work.
  • You’re not advertising in every marketing channel? – You’re should be hustling more.

It’s all about the hustle.

Because no matter what the problem is, everything can be solved by hustling a little more.

It’s “The Cult of the Hustle”

Don’t get me wrong.

Hustling can be OK – and I’m not suggesting you develop an allergy to hard work.

But there’s smart hustling, and dumb cult-like hustling.

Fairy Godmother with a Briefcase?

One night, as you’re working late, a strange figure appears in a flash of light and says:

“Billy … I’m your business fairy godmother, here to magically
grant you one wish that will transform your business!”

What’s your one wish?

Most business owners would change the results their business achieves.

  • Progress is never fast enough…
  • Profits are never high (or consistent!) enough…
  • The benefits of being a business owner – for all the time, effort and money you invest – are never big enough.
  • And (for some frustrating reason) the “second-rate” competitor down-the-road… Every time you glance over at him, he’s making more sales than you are – and it drives you insane to see him getting ahead so easily!

You want to achieve more, do more, earn more, enjoy more time, contribute more, build a legacy.

But there are problems holding you back.

Most of these problems can be solved with money.

As the late-great master of marketing, Gary Halbert, once wrote:

7 Levers of Business (or How to Double Your Profits) [Free eBook Download]

I’m going to say, right up front, that this article involves some maths. If you’re numerically challenged, don’t panic. It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you. The reason I’m telling you this now is because I don’t want you to skim down the article, see a bunch of numbers, and immediately hit the “back” button. Despite initial appearances, this isn’t going to be a complicated article to understand. But it is one of the most important articles you’ll ever read. And I really, really want you to

The 7 Levers: Increasing Your Prices

Just wanted to share a video version of a recent PreneurCast episode Dom and I did about ‘Increasing Your Prices’ Raising your prices by 10% is an important lever in the 7 Levers of Business – and in this episode we introduce the concept of “price elasticity” and talk about 6 factors that can help you when putting your prices up.  

Buyer’s Checklist Example

A few blogs ago, I wrote about creating checklists for your buyers and helping them make educated purchases. Check out the original blog here: http://preneurmarketing.blogspot.com/2006/05/sales-checklist.html Well, I was in Bunnings the other day and saw this!!! I wasn’t aware that: A) Bunnings’ marketing team subscribed to this blog’s feed B) A big company like that can implement techniques so quickly Either way, this is a perfect example of a buyer’s checklist. It helps the buyers of charcoal BBQs not forget anything, and helps increase the sales of add-on products for Bunnings. Great work, Bunnings!

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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