Category Archives: Business Building

How I Sold $58,000 Last Year Selling Just Gift Cards for the Day Spa

Editor’s note: This is a guest post by Robert Norberciak, Marketing Director at the Scottsdale, Arizona day spa, Mozaik Skin & Body, and one of the founders at Service Business Hustlers

People love shopping local. Even more so, people love buying gifts that are local. They want to treat their friends to amazing experiences at local businesses.

With my day spa, I don’t sell anything online except for gift cards. I don’t try to compete with e-commerce stores. I simply focus on the one thing that no one else does in my market well. I focus on making it easy for my customers to buy gift cards.

I had the joy on Mother’s Day to watch a family go into my competitor. They asked if they sold gift cards. The lady was like “No”.

They came over to my spa and walked out with $300 in gift cards that they bought for their mother. Guess who got the new customer?

Each year, I sell close to ~$23,000 of gift cards just online. We sell another $25-35k in-store. 

I’m going to break down for you my exact strategy on how I am selling so many gift cards through my website and in-store. 

What I Learnt about Business Growing up in a Cult

Editor’s note: This is a guest post by Wes Towers, owner of Omnific Design and author of The Simple Manifesto.

Most of us have read about the cult-like nature of brands like Apple. It’s mainly on a surface level and built around hype. What I want to know about are underground entrepreneurs who are pushing the boundaries a little harder than the big corporations do. Taking it into somewhat dangerous territory is what interests me most about the topic, given my own history. Let me explain…

Since publishing The Simple Manifesto I’ve had lots of feedback on the ideas shared in the book. Some loved it, others obviously hated it, and that’s great… it’s far better than indifference. What has surprised me is the number of people who want to talk about one short chapter titled “What I Learnt Growing up in a Cult”.

The curiosity on this topic seems to be driven by three reasons:

  1. By looking at business in unconventional ways and relating it to seemingly unrelated topics (like cults), we are able to create a fresh perspective and insights.
  2. People relate to us more easily when we are open and make ourselves vulnerable about our not-so-perfect pasts. It helps us show our authenticity.
  3. Our unique backgrounds, whether good or bad, can be harnessed and reshaped for our own benefit and the benefit of others.

It’s not my intention to rehash here what I’ve already shared in the book, but to expand upon it based on the many discussions I’ve had with people who have shared their own personal stories.

But first you’ll need to know a little about my history. I’m sure you will see the business similarities as we go (it’s parabolic)…

3 Ways To Double Your Website Conversion Rates – With Tips Every Marketer Must Know

Editor’s note: This is a guest post by Toby Jenkins of Web Marketing That Works. One of Pete’s 7 levers of Business is Opt-ins. Typically, an opt-in rate of 2-3% on all of your website traffic is considered a good result. In this post, I want to focus on how, at Bluewire Media,  we have been able to use landing pages that help us consistently an opt-in rate of 6-7%. The proof is in the pudding,, as you know. So here is the data comparing the last 90 days vs the previous 90 days: Even though  traffic has dropped fractionally,  opt-ins

The Best Entrepreneurial Interview That Wasn’t ….

So it’s the morning of the 2013 Academy Awards… I’d left my wife and 3 week old son back in Australia, and here I am (a few hours away from partying with Heidi Klum at Elton Johns Oscars party) setting out a run in the Malibu Creek State Park.

It was a beautiful morning for a run with Rich Roll, and fellow Australian Osher Gunsberg. Rich and I had stuck up a bit of an internet friendship since he was on the podcast, and Osher I had just met that morning in the car park.

For those who don’t know, Osher, formally known as Andrew G, is one of Australia’s answers to Ryan Seacrest. (Actually, that morning in the car park, I referred to Dan McPherson, as Australia’s Ryan Seacrest. Dan another fellow Aussie and TV personality, bailed on the run that morning due to a few “niggles” he had – something else we had to explain to Rich.)

To his credit though, Osher, the superstar that he is, didn’t seem to sweat the oversight I made when leaving him out of the Seacrest comparison… and few weeks after the run, which surprisingly to me passed the old M*A*S*H film site, Osher and I kept in touch, and he kindly offered up some of his time to help me sharpen my interviewing skills via a Skype call for an upcoming project or two I have in the works.


Fast forward a few months, and Osher has launched his very own podcast, which you can subscribe to on iTunes here.

… and this is where this all comes together.

Making the Most From Playing Cashflow 101 [Workbook]

I think we’d played the game together maybe a total of maybe 4 times, when he first beat me.

It was a blow to the ego, but seeing my 17 year old godson Conner, grasp the concepts of “how to make your money work for you, not the other way around”, eased the pain (slightly)

For those not familiar with the board game by Robert Kiyosaki (author of the widely successful Rich Dad, Poor Dad) there are two stages to the game play, but first you have to take on the persona, and financial situation, of a Truck Driver, Mechanic, Lawyer, Airline Pilot, etc.

In the first stage of play, referred to as “the rat race“, the aim is to raise your passive income level to where it exceeds the character’s expenses. The winner is determined in the second stage of the game, “the fast track”. To win, a player must get his or her character to buy their “dream” or accumulate an additional $50,000 in monthly cash flow, whilst avoiding lawsuits, divorce or tax audits.

The heart of the game though are the player sheets where players learn how to fill out a financial statement. These financial statements, take the place of traditional “score cards”. As you land on cards and invest in different deals, you must log each change, so that you can see more clearly what is happening with your money. In essence, through the game play and cashflow management it shows how assets generate income, and how liabilities and ‘doodads’ are expenses.

Now following on from my recent post sharing the house rules for cashflow 101 we use, I asked Philippines based Ronald Cagape of, to put together this guest essay and share the companion workbook to Cashflow 101 he put together.

I don’t know of anyone, who in the past 5 or 6 years, would have facilitated more games of Cashflow 101 than Ronald… and although his style is a little different to what you usually get here, the observations he writes below are absolutely worth testing out as you play the game.

Cashflow 101 Board Game House Rules

When I was 18 and at university, most of the guys my age were all about beer pong, surfing, and the ladies. Sure, I thought that stuff was cool, especially the ladies. But on Tuesday nights when my buddies were out (partying), I was getting my nerd on and playing Robert Kiyosaki’s boardgame, Cashflow 101.

Every week, I’d get together with a bunch of older guys (mid-twenties, right through to early forties) to battle it out to see who could “escape the rate race,” and buy our dream before lawsuits, divorce or tax audits sucked up all our cashflow.

I can’t even remember how we all got together, as we were a very mixed bunch. But  learning basic financial strategies and accounting principles through a boardgame, with a property developer, “very early” dot-com startup entrepreneur, church pastor, elite athlete and a full-time stock market trader, was an amazing experience for a wanna-be-entrepreneur like me.

Although I haven’t kept in contact with any of these guys, except for the odd Facebook stalk, those nights are actually some of my fondest memories (I can remember) of my university years.

.. and just recently, I’ve got back into the game, teaching my 17-year-old godson Conner to play when he comes to hang out at my place during school holidays.

He’s caught on really, really quickly, often beating me!

So we’ve started to tweak the rules of the game a little, just like we did in my uni days, to make sure the gameplay stays fresh, more educational and ever so harder.

Below is a complete collection of the ‘House Rules‘ we’re using, the ‘Additional Rules‘ we used back in the uni playing days, and some ‘Optional Rules‘ I’ve seen and noted over the years.

Do You Know The Most Important Skill To Master In Business?

After 13 years of growing our own successful and award winning businesses. Dave Jenyns  and I took some time away from these projects to work with a select group of entrepreneurs  on the most important skill in business; and after proving this one skill is the key to success, we want share it with you in the new report.  

How To Pitch Best Selling Authors, Fortune 500s, and Everyone Inbetween

So you want to be able to get the ‘big boys’ promoting your services?

Need to get that venture capitalist to open his wallet and invest in your new start-up?

Trying to convince that company to do a project with you ?

Between the various online and offline projects I’ve been lucky enough to be involved with, I’ve been on the receiving end of a lot of pitches…

… and pitched everyone from New York Times Best Selling Authors to Fortune 500 Companies, globally recognised educational institutions and joint venture partners.

BUT I don’t do it the way most people do… AND I don’t think you should either!

I very very rarely wear a suit… I only pull on a tie for big and important meetings (and weddings!), but on the way back to the office earlier, I decided to breakdown the exact process I’ve used time and time again to land big deals from COLD PITCHES.

7 Types of Videos You Can Swipe + Deploy

With so many different styles of video available, how do you choose which ones to use ? It’s a question I get often and thought I’d answer in this (long) essay, by using a bunch of videos we’ve used in our various projects and businesses. I’ve broken each down so you can see WHY we chose this style for the outcome desired, WHAT actually is happening in the video itself, and then some quick notes on HOW we actually put it all together. Example 1. Product Recommendations The video below is something you probably saw recently. It was shot on

ProfitHacks Launch: The Best Bits…

Hey Gang… Well, what a crazy few weeks! Big thanks to everyone who played along at home during the recent public launch of ‘ProfitHacks’ – I really appreciate everyones feedback to the videos, participation in the insane livestreams, the standing ovation from those who were at the ‘Experts Industry Association’ conference where I spoke, and especailly to all the launch partners for supporting and promoting the program to thier communities. [It was extremely humbling that some of the smartest people I’ve learned from over the years, felt that my program was worthy of thier endorsement – Dan Kennedy, Brian Tracy

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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