Category Archives: Business Building

7 Levers of Business (or How to Double Your Profits)

I’m going to say, right up front, that this article involves some maths. If you’re numerically challenged, don’t panic. It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you. The reason I’m telling you this now is because I don’t want you to skim down the article, see a bunch of numbers, and immediately hit the “back” button. Despite initial appearances, this isn’t going to be a complicated article to understand. But it is one of the most important articles you’ll ever read. And I really, really want you to

Marketing an Online Business? Step #1 – Create Credibility

Credibility… Believability… Proof… You need more of it. That’s what everyone says. There are even entire books and courses written on how to get it. But you know what I say? It’s this: I’ll explain what that one thing is in a moment. First let me introduce myself. For those of you who don’t know me, I’m Rich Schefren. I’ve been in the business world for over 20 years now, and during that time I’ve helped hundreds of entrepreneurs grow their own businesses (and grown three multimillion-dollar businesses of my own). I’m known as the “Guru to the Gurus.” I

Performing Business Triage (Don’t Get Emotional)

When we think of triage we tend to think about medical personnel, perhaps with many injured patients on a battlefield, having to make decisions about whom to treat first. But triage is actually found in all walks of life. Including business. The word “triage” comes from the French word “trier” which means to separate or select. So, in business terms, triage is about allocating limited resources in the best possible way. If you’re a multibillion-dollar company with endless resources that can be thrown at every problem, then triage may not be necessary, but for everyone else with finite money, staff

Understanding Your Business Metrics (Consider ALL the Numbers)

Numbers are scary. Not because of the whole “maths is complicated” thing, but because what those numbers reveal can highlight problems that are difficult to solve. You’ve probably heard the expression: You can’t improve what you don’t measure. Well, this is especially true in marketing. You have to know your traffic numbers. You have to know your conversion rates. You have to know which members of your sales team are performing. The numbers might not make for pleasant reading, but this only emphasises the importance of paying attention to them. This “head in the sand” reluctance to consider the facts

Show, Don’t Tell: The Importance of Demonstration

Talk about productivity on steroids. Earlier today, I hosted an incredible livestream with the “Guru to the Gurus,” internationally known business coach, Rich Schefren in South Florida. Right in the middle of this livestream, I recorded a quick podcast for the Preneur Community. (That’s a quick profit hack of mine – taking a livestream or interview and turning it into a podcast. And right now, we’re turning that podcast into videos, and even articles like this one. …Like I said, productivity on steroids.) And during this podcast, Rich and I revealed something that I want to share with you here…

Forget Outsourcing—Your New Virtual Assistant Will Cut Your Work Load in More Than Half!

Being an entrepreneur means going to sleep knowing you’ve finished everything you need to do for the day—yeah right! More likely, if you’re an entrepreneur, when your head hits the pillow, you’re immediately thinking of employees, projects, deadlines, revenues, your competition, your need to network—need I go on? Thoughts of things you SHOULD be doing start popping up—and that’s why a lot of entrepreneurs get their best ideas at night—when they’ve hit the sack, and their mind is wandering about all the things the need to get done. The myth here, one that I see many business owners believing, is

Preneur Community Update – Live From Florida

Notes From The Update: – The Rich Schefren LiveStream invite is at http://www.strategicprofits.com/speed – The MagCast Launch details are over at http://www.magcasting.co/join/ – Check out the Google URL Builder is available at http://support.google.com/googleanalytics… – Preneur Platinum Member can log in to the Advisory Board at http://www.preneurplatinum.com/members – New Members can find out more at http://www.7levers.com … and don’t forget if you are going to create your own MagCast magazine, make sure you email us your purchase receipt so we can gift you a few months inside Preneur Platinum, so you can not only look over our shoulder as we work on our magazine,

Built to Sell: A conversation with author John Warrillow

I wrote about one of my favourite books of 2011, Built to Sell by John Warrillow, on the blog while ago. (You can check out the review here.) It’s such a fantastic book for any entrepreneur building a business, whether you want to exist via a sale or just have a business that can work without you.   As I said in the original post: In Built to Sell, he tells the story of a hypothetical business owner, Alex Stapleton, owner of the Stapleton Marketing Agency, a graphics design house. Alex is just like most service-based business, struggling for leverage,

The 20% Doctrine: a conversation with author Ryan Tate

Google must be doing something right…. They came up a lot in my recent conversation with Tony Wagner on Creating Innovators and again in a conversation I had with Ryan Tate, author of the new book, The 20% Doctrine. Obviously, Google is the pinup boy for this new approach: letting staff take 20 percent of their time to work on ideas that interest them personally, ultimately leading to the creation of both Gmail and Google News. And with many other companies, especially in ‘the Valley’ embracing this concept and trying to “harvest innovation from the margins,” it must be good

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete