Category Archives: Business Building

Built to Sell: A conversation with author John Warrillow

I wrote about one of my favourite books of 2011, Built to Sell by John Warrillow, on the blog while ago. (You can check out the review here.) It’s such a fantastic book for any entrepreneur building a business, whether you want to exist via a sale or just have a business that can work without you.   As I said in the original post: In Built to Sell, he tells the story of a hypothetical business owner, Alex Stapleton, owner of the Stapleton Marketing Agency, a graphics design house. Alex is just like most service-based business, struggling for leverage,

The 20% Doctrine: a conversation with author Ryan Tate

Google must be doing something right…. They came up a lot in my recent conversation with Tony Wagner on Creating Innovators and again in a conversation I had with Ryan Tate, author of the new book, The 20% Doctrine. Obviously, Google is the pinup boy for this new approach: letting staff take 20 percent of their time to work on ideas that interest them personally, ultimately leading to the creation of both Gmail and Google News. And with many other companies, especially in ‘the Valley’ embracing this concept and trying to “harvest innovation from the margins,” it must be good

Taking the 7 Levers to the Next Level

If you’re proactively working through the 7 Levers in your business, then when you really break it down to increase almost every lever, you’ll realise you need to be able to pitch and negotiate. Opt-Ins and Conversions = You’re obviously pitching Items per Sale = You’re pitching upsells Avg. Price per Item = You’re positioning your offer effectively Margin = A lot of this is pitching or negotiating deals with suppliers Now, as you know, we’ve talked a lot about Oren Klaff’s fantastic book, Pitch Anything, on the PreneurCast podcast. (If you haven’t read the book, make sure you do

Zero Based Thinking: Removing Emotion From Your Decision Making

How good are you at removing emotion from the decision-making process?  Do you make choices based on cold-hard facts, or are you swayed by nostalgia and self-doubt? This is something that we touched on in a previous PreneurCast episode – the truth is that we are all affected to a greater or lesser degree by our emotions. You’d have to be a robot to be capable of making decisions that are completely devoid of feeling.  You can, however, learn to identify when your emotions are negatively impacting your ability to make rational decisions, and remove them from the equation. Professional

Outsourcing Made Easy

Hey Gang, Are you the bottleneck in your business? Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s truly needed.) That’s why the guys over at Noble Samurai asked Davey J and I to put together a brand-new Video Series that reveals the RIGHT WAY to do Outsourcing. They’ve just released the 2nd video which you can check out over at: http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-2-the-content-leverage-system-2761/. In

Here’s What I’m Thinking

Hey Gang. If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode. Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared. So I thought I’d run an idea past you all. What if we put the two powerful concepts together: the power of a

The Problem With Self Evident Marketing

This post is nothing more than a rant…… a rant about ethics, a rant about gurus and a rant regarding congruency. There are a lot of people out there peddling their ‘marketing advice’ and the only real substance they have to their credibility, is the fact they where able to sell you. “Well you found out about me, so I must be good at lead generation (and marketing) … so buy my shit.” And as true and self evident of a statement as that is … is it really congruent with the type of expert, advisor or mentor you want

How’s the Timing…

Speaking of software: http://www.preneurmarketing.com/SoftwareSystem. For those of you saw my post the other day about ‘My Crazy Idea‘, you’ll want to check this out as well. It talks about why software is the most profitable business and why it’s so easy to sell!! http://www.preneurmarketing.com/SoftwareSystem Enjoy, Pete p.s. I also think I’ve worked out how I’m going to make that ‘crazy idea’ work … I’ll let you know in a day or 3. p.p.s. In the meantime make sure you check out Trey’s video.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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