Category Archives: Business Building

You Don’t Have The Time

It’s an everyday, run of the mill excuse. It gives you an out-clause, a justification for not ‘shipping’ Time is something that’s definite, not infinite – you can’t produce more time, so if you don’t have it, how can you be expected to ‘ship’, to produce that blog post, that product or even return that phone call. – – – You Don’t Have The Time If you’re on a journey … a path to shipping … a marathon. You don’t have time time watch that TV show, you have to fit in that 30min training run. You don’t have time

5 Tips For Getting The Most Out Of Your Virtual Assistants + Outsourcing

Thought I should share this video on the blog. A few days ago, I got an email asking for some advice regarding outsourcing and working with virtual assistants (VA). Rather than just responding to the email, I thought I would throw together a quick video covering my Top 5 Implementable Tips + Techniques for getting the most from your virtual assistant team and outsourcing. Email Template In the video, I talk about a daily email I require all my VAs to send. Given the response this has gotten when I’ve mentioned it in the past, I’ve put it here for

Forget Email – Offline AutoResponders Is Where It’s At In 2010…

Not sure about you, but I use a tonne of email auto-responders in all my companies – and not just the online businesses. The sequential, set & forget marketing from the email auto-responders are killing it for my biggest real world company Infiniti Telecommunications. See, I’ve been looking for a way to implement the same automated follow-up marketing offline via direct mail for about a year, and not a single direct mail print company (in Australia or USA) offered a solution. They all offered the ability to do a mail merge (variable data) print run, if I wanted to arrange a

15 Real-World 4HWW Lifestyle Design Case Studies [+ Vote For Me]

Happy New Year Folks… From Denmark to India, from college students to retirees, from yoga instructors to engineers, over on Tim Ferriss’ blog there a bunch of awesome lifestyle design case studies based on the Four Hour Work Week methodology. Like Tim’s says “These videos represent a real-life crash course in the many paths and practicalities of lifestyle design. I hope you love watching them as much as I did!” Check them out at: Cold Remedy: 15 Real-World Lifestyle Design Case Studies (Now It’s Your Turn) The video I posted in my recent 30DC vs 4HWW post has made the

Strengthing Your Guarantee [Using A Trade Exchange Like Bartercard]

We all know and recognize that CASH is king; but I’ve been wanting to put together a series of posts with the sole focus of PUTTING MORE CASH IN YOUR POCKET, via creative trading through a trade exchange like the Bartercard Network. The majority of tips that will be featured in this series will work whether you are a member of Bartercard or not… But what ‘trade exchange members’ will find here, are ways you can easily spend and get real value from your “trade dollars” – in a way designed to: Generate more CASH customers | Increase your customers

OutTasking vs OutSourcing [An Interview]

If you’ve read Tim Ferriss’ The 4-Hour Workweek, you’d be well aware of the “allure of outsourcing”… Sit back and relax why a team of India’s finest do everything for you…

Unfortunately for most people, when they first throw their hat into the outsourcing ring it doesn’t go according to Tim’s plan.

Outsource Method Pack

This is because they haven’t outSourced at all… They’ve outTasked.

It’s a big lesson that I finally learned after chatting to a friend of mine Marc Lindsay one day.

When it comes to outsourcing, I think Daniel Turner and Marc Lindsay are the most experienced guys I know; and have a very systematic approach to the whole thing…

So what makes these boys an ‘authority’on the subject of Outsourcing?

* They’ve had over 100,000 unique pages of content (yes that’s 100,000 articles) written for their businesses;
* They’ve had written over 80 niche ebooks (and the salesletters, sites and everything that goes along with it);
* They’ve spent well over $100,000 (I think it’s more like 200-300k) in software development;
* They’ve had thei team complete more than 500 site designs across HTML, WordPress, Drupal, Joomla, and a range of other CMS, LMS and E-Commerce Systems;
* They’ve built a 30+ person traffic team that work on their various sites.

So… last Friday I got Dan on Skype and grilled him about all things outsourcing… in particular, why most people are OutTasking when they think they are Outsourcing.

iPod icon Download MP3 File Here

Referenced in the Interview:

In the interview with Dan we make mention of an interview Dan did with the founder and CEO of Rent-A-Coder; one of the leading outsourcing portals on the web. You can grab a copy of that interview over at The Outsouring Method.

How You Can Increase Your CASH Customers Average Spend [Using A Trade Exchange Like Bartercard]

Increase your cash customers average spend using Bartercard

We all know and recognize that CASH is king; but I’ve been wanting to put together a series of posts with the sole focus of PUTTING MORE CASH IN YOUR POCKET, via creative trading through a trade exchange like the Bartercard Network.

The majority of tips that will be featured in this series will work if you are a member of Bartercard or not… But what ‘trade exchange members’ will find here, are ways you can easily spend and get real value from your “trade dollars” – in a way designed to: Generate more CASH customers | Increase your customers average CASH spend | Multiply your customers purchasing frequency… and allow you to spend your trade dollars in creative, tax deductible ways.

Question: How much better would your bottom line be if every cash customer spent an extra $10, $50 or $200 on each and every purchase they make with you?

Cash RegisterMy guess is a lot healthier. You’d be able to work a little easier, possibly even cut down your hours without effecting your current income, you could spend more time with the family (or on the golf course — my preference). You are lucky, as being a Bartercard member and using your trade dollars effectively, there are a number of ways this can easily be accomplished.

Obviously to get your customers to open their wallets that little bit extra and hand more of their hard-earned money over, you must entice and motivate them to do this with some additional offer and/or added value you are not currently offering. Unfortunately, they won’t throw money at you simply because you are a nice guy; customers need to be motivated.

Below is the first of many effective and explosive ways you can motivate and entice your customers to spend more CASH on each and every purchase.

TRIGGER RAFFLES:

Trigger raffles are one of the most effective ways to provide your customers with the necessary motivation to have them begging you to take their money.

Trigger raffles are raffles where the customers’ entry in the raffle is TRIGGERED only after a particular cash value is spent. For example the customer receives an entry in the raffle when and only when they spend $50 on a single purchase.

How does this increase customer spending, you ask?

Are You Making Your Market What It Is?

This short post was inspired by a conversation that’s currently happening over at Ed’s Tubby Nerd Blog – Do you Have To Be Leader To Be Successful On-Line?. Market Makers Through their ‘actions’ these people make their market WHAT IT IS… …By shaping the thoughts of the marketplace through contributing quality content continually. … By actively creating relevant and stimulating conversations. … By producing products and services to HELP their markets members fix their problems. It’s these people that make the ‘market experience’ what it is – without them the marketplace would be a completely different landscape. The contribution (and

David Allen On “Getting Things Done” [Video]

I’ve written a lot about David Allen, author of “Getting Things Done,” one of the best-selling productivity books of all times. In this video from FastCompany.tv, David joins Robert Scoble to talk about the future of work and how to make the most of productivity while minimizing stress. Allen also talks about his upcoming GTD Summit.

It’s Not The Idea… It’s The Implementation.

“A persons bank balance is directly proportional to how quickly he implements an idea” – Eben Pagan I see it a lot in some of the “environments” I spend my time; people are so focused on “yelling at each other” to ensure the idea they crafted gets heard & their name is carved beside it, on the never-ending list of “good ideas not yet implemented” … and because of all this ytelling, nothing actually gets implemented. See a bad idea poorly implemented, will ALWAYS produce better results than a great idea not implemented at all. A lot of entrepreneurs, or

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete