Category Archives: Business Building

It’s Not The Idea… It’s The Implementation.

“A persons bank balance is directly proportional to how quickly he implements an idea” – Eben Pagan I see it a lot in some of the “environments” I spend my time; people are so focused on “yelling at each other” to ensure the idea they crafted gets heard & their name is carved beside it, on the never-ending list of “good ideas not yet implemented” … and because of all this ytelling, nothing actually gets implemented. See a bad idea poorly implemented, will ALWAYS produce better results than a great idea not implemented at all. A lot of entrepreneurs, or

A Christmas Day Lesson

The darnedest thing got me thinking on Christmas yesterday… I noticed, Fleur’s mum cutting a small amount off the ends of the Christmas roast before putting it in a pan and roasting it… I’ve actually seen Fleur do this when she cooks roasts, and I’ve always found this a little odd… So I asked Fleur’s mum , “Why do you cut the ends off the roast?” “Because my mother’s the best cook in the world and that is how she did it,” she replied. Obviously this only heightened my curiosity so I asked the grandmother, “All of the ladies in

I Don’t Know Eben Pagan

“I don’t know Eben Pagan…” “Nor have I been in the same room as him.” BUT I have taken his Altitude Training… and it blew my mind !!! http://www.altitudeprogram.com/CD470/ I seriously believe this was THE best marketing program released in the past 46 months and think EVERY business owner should take this training. SO… Please invest some time and watch the video he has made available: The video covers everything from how to manage your time… to how to target niches and identify good product opportunities… to what to look for in employees and how to make sure they’re STARS.

The Power Of An Office Wiki For Procedure Documentation

Whether you run a traditional bricks and mortar business or an outsource focused web-based business, one of the biggest challenges we face is documenting the process and procedures needed to run the business. So much intellectual property inevitably gets stored in the individual teams heads…. which not only results in you keeping an ineffective employee on the payroll because they ‘know too much’… but what happens when a new member joins the team and needs to learn the processes and procedures? Someone inevitably has to take time away from ‘bottom line value’ tasks to walk the newbie through typically ‘basic’

The Art Of Picking-Up & Seducing Your Prospects…

One of the best pieces of dating advice I ever received was this: “Picture your ideal partner, work out what THEY would want in a partner… and become THAT person.” This process of getting what you want by first becoming what others want, recently clicked with me again… but this time in a marketing sense when I was reviewing audio’s from Eben Pagan’s Altitude Program. In one of the sessions, Eben talks about the importance of  http://preneurmarketing.com/Buffet.php You NEED to understand what is really going on in the economic world. Make no mistake – there are issues – BUT- The same technology that

Achieving Success With The Cumulative Effect

My business partner in the whole MCG Sports Memorabilia thing, the great Bruce Hultgren, produces a stella e-zine entitled Daily Life Tips… and the other day he wrote about setting and achieving your goals, in a way I’ve never really heard articulated so well before. He spoke about The Cumulative Affect and it blew my mind… As Bruce wrote… If I wanted to change my body shape (which I do) in the next 12 months – then I will have to do something over and over for a time in order to see results – agreed? Well – we always talk about goal

Throwing Stones In A Glass Boardroom

I was having a discussion with my partners at Infiniti Telecommunications today, about when we first started to employ staff, and how the hardest thing I found was learning to deal, justify and live with the whole ‘throwing stones in glass houses’ side of management. Now, I am the first to admit that historically I am far from being the Michael Phelps of time management, or keeping promises relating to “to-dos”; although that has all started to change: Nor am I historically the best at a number of things that my team are employed to do (this includes ‘behaviors’, as

The Why, What, How Structure Of Information Marketing

If you’ve been around the info-marketing game for awhile now, you’d have a good grasp of the sales funnel model… and how you need to structure your products range in a way then ensure your offerings fit along the sales funnel so people opt-into your funnel with a FREE report, e-book or seminar and then move through the funnel by purchasing ever increasing priced products and services. BUT, if your upsell conversions are not where you want them to be, how do you structure your sales pipe to ensure your customers NEED your next offering and continue along the slippery

Why Free Should Never Be Free

OK, so I’m a little behind the conversation.. like 3 months… but there’s been a lot of chatter recently about “moving the freeline” Now, the “free line” concept comes from the sales funnel, where typically, the sales process begins with a free ebook, white-paper or audio download… in an effort to build trust with the prospect so they will buy from you further down the funnel. Nearly everyone online has experienced this – it’s what the industry was built on. Moving the free line is the concept of giving even more stuff away for free and converting what previously were paid for products into

‘Traditional Business’ embaces web 2.0…. well almost

I’m so excited.. I just came across this website that appears to have embraced the phenomena known as web2.0 I can even picture how this forward thinking company came to have a crack at making their website more then just the typical brochure… It was about an hour or two into the traditional end-of-month long lunch… Fueled by the company-charged pinot grigio and a belly full of confidence you get after 4 days on the job, a young marketing-intern who strategically weaseled his into the seat next to the marketing executive began to preach the gosbal that is web2.0 He

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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