Category Archives: Downloads

Floating + Rotating Single Advert WordPress Plugin

This is just a small WordPress plugin I found down the back of the couch, along with a two dollar coin, and an old Hilton Hotels pen I got at some conference two years ago. Before we gave PreneurMarketing.com here a full facelift, I had one of our developers work on a really simple WordPress plugin we were going to activate on the old site. Unfortunately, we never got around to using it, so here it is, for you use on your WordPress site(s). What Does The Floating Ad Plugin Do? It’s a very simple plugin, that allows you to

Pete’s Personal V.D. Report

A.K.A. The Lazy Entrepreneur’s Guide to Highly Converting Websites

It probably comes as a shock to a lot of you who listen to our marketing + productivity podcast, or who came to be part of the Preneur Community through the Profit Hacks program, that I actually enjoy putting pen to paper.

… and  I mean that in the literal sense. Yeah, it might not be as hyper-productive as the content leverage system stuff — but there is a joy and wonderment that comes with physically writing.

Anyway,  recently after finishing a session with one of my consulting clients, where we spent the time  looking through their website, I got the urge to put pen to paper, to cover the stuff we discussed in that session. And what resulted is this V.D. Report you see below.

See, like most of you reading this right now, I bet you’re just like D+R and get a vast majority of your business through your website… and if not, I’d almost guarantee that the web (read: Google) is where your prospects are going when they first start to look for the products and services you offer!

And like many business owners who are too focused on their “product” and not their marketing, their website wasn’t really giving them the ROI they expected, needed or deserved.

It was there, online, but wasn’t:

  1. Getting any traffic
  2. Converting that traffic (they want the phone to ring, or client to complete a ‘quote request’)

Now this post and Venn Diagram Report below is not going to spend much, in fact, any time discussing ‘the getting of traffic.’ There are plenty of other (and probably better) resources for learning how to get traffic.

The VD Report is all about Developing a Website That Converts.

Never Break More Than One Law At A Time [Free 68 Page eBook Download]

I was about 16 years old, and my memory is a little foggy as I can’t remember who actually said it to me, but one of the most profound pieces of advice I ever received was 

Out of context it might read a little strange, a bit naive maybe, or even unsophisticated… but to me, at the time, it was very scholarly.  Here I was, a relatively innocent teenager being schooled on relationships, social dynamics and even marketing. All in one very simple statement. 

I was being taught to change my frame from, “why won’t she even look at me  >>>  “it’s not about me … it’s about what she wants”. 

Up until that moment, I hadn’t thought about her (at least not in that way), what she was looking for in a boyfriend, what needs she had – It was all about me, and why she didn’t want me.

Maybe this oracle has been schooled himself by the great persuasion genius, Bernard Baruch - adviser to US Presidents, Wall Street wizards, whoworked what looked like magic when persuading everyone to agree and get along during  negotiations – who first said the most important words in business and marketing:

Find out what people want, then show them how to get it”

 - – -

See, great pieces of advice can come from anywhere, a grandparent, a great book, a meme on Facebook … or even Reddit. 

Below is a small 68 page eBook the team collated from a recent Reddit thread titled “What is the best piece of advice anyone has ever given you?”

We’ve given it a title from one of the more ‘safer’ tips inside: Never Break More Than One Law At A Time

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete