Category Archives: If I Was

If I Was… Eighteen


As a lot of you would know it was my birthday last week, and along with finding a few new grey hairs, I started to think back on the past 14 years “of being a man.” (especially now I’m raising one)

During this time of reflection, it dawned on me that it’s my godson’s 18th in a few months.

So in this edition of the ‘If I Was‘ series, I wanted to share the advice that would have been helpful to have had (lovingly) shoved down my throat.

CJ… this one’s for you, buddy.




If I Was… Spotify.

Every now and then on the podcast we do an ‘If I Was …” episode, where we grab an industry and walk through how I would apply the 7 Levers, if I was in that line of business.

But today I want to start an “If I Was…” blog series; but with a slight twist.

Unlike the podcast episodes where Dom and I look at an industry & fictional business – in this series, I’ll be taking existing businesses, and ranting about an idea I would champion if I was on the board or in the marketing team.

Now I’m not going to invest a lot of time researching my idea to ensure its validity. Some ideas might not be executable due to some small legal loophole, perhaps the idea has already been tried and failed, or maybe it’s already been suggested elsewhere.

If so, that’s cool … this series is just an outlet to spread ideas, start a discussion, and possibly seed an idea you can take, adapt, nurture and grow in your own projects.

Enjoy + Discuss.


Today’s Target: Spotify.


The Idea: Tip Jar for Musicians.

I still remember working the late night shopping shifts on Thursdays and Fridays during university at Athlete’s Foot, and being super excited to see what mix tape CD, Simon (my usual late night co-worker) would have made.

It’s where my love of RnB grew thanks to Simon, and his ability to find the most obscure Ja Rule, Fabolous or Chingy remixes.

In the days leading up to the infamous late-night shopping shifts, which turned The Athlete’s Foot in Werribee Plaza into more of a club, than retail outlet… Simon would scour Kazaa ( a Napster clone) for the hottest new tracks, and as if he was making a mixed tape for a lover, meticulously arrange the tracks and burn the CD on the computer in his parents living room.

Oh how things have changed… In today’s modern office, it’s now a mix of Sonos + Spotify.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

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