Category Archives: Noise Reduction

We’re Back… [Noise Reduction .84]

Hey Gang,

After a little hiatus, we’re back.

Thanks to everyone in the community who’s emailed wondering where this little newsletter (and the PreneurCast Podcast) went.

Well, we had a few new business projects we wanted to focus on and grow…

And with things getting automated and scaled there, we can begin to redeliver Noise Reduction once again.



AdWords, Analytics + 8 Million Stickers [Noise Reduction .83]

Hey Gang,
This edition of Noise Reduction is a little Google lovefest. As I mentioned in the last episode, we’re rolling out the new project. So, the team has been doing a little refresher on setting up the tracking and tagging of Google Analytics and AdWords to make sure we’re hitting the “best practice” mark.

Whilst going through the process, we stumbled across a few great articles which we thought we’d throw together for this week’s blast. If you haven’t taken the time recently to review your data, this edition could be the perfect catalyst.



Creating Talent, Sneaker Marketing & Local SEO [Noise Reduction .82]

Hey Gang!

It’s a slightly little quieter Noise Reduction this week, as the whole team has been “heads down, bums up” focused on getting a new project ready for the public launch next week.

Platinum Advisory Board members know we’ve been working on this for a while — and it’s something I am super excited to be doing. If you’re a cyclist, here’s a little preview and an early bird discount —

Safer cycling is a project that’s close to my heart, and I am pumped to be back playing in that B2C space again as well.

Keep an eye out on the blog as we share some of the marketing test results and lessons learnt with this new project!

Speak soon,


Daylight Savings, Warren Buffett & Swipe Files Galore [Noise Reduction .80]

Hey Gang,
So I heard a great quote this week, which I think was from my coach. At least that’s the page of my notebook I wrote it down on:

“Don’t Allow Yourself to Live in the Fog”

Too many people allow themselves live in the fog due to the lies they tell themselves, the clarity their goals are missing, or the stories they are telling.

Where are you living in the fog right now? What “truths” are you not facing, that when you do, will inspire you into clear action?


Spare Time, Geeky Kickstarter, A Magic Whiteboard + October Marketing Ideas [Noise Reduction .79]

Hey Party People!

So, with less than 100 days to go this year, what’s the action plan?

What needs to change for you to lift your standards, and make the next 100 days so much more impactful than the last 250? There has to be something! There’s always something!

A lot can happen in 100 days… and it all starts with a decision! A decision to say: I will…, I can…, I no longer…, I refuse to accept…, My family deserves…, I demand…

Get disturbed, and let us know what we can do to inspire, support and advise!

Let’s kick it into the next gear.


Breakthroughs, Triggers, Influence + Tested Methods [Noise Reduction .78]

I know I usually rant and rave about the fact that your portfolio needs to be larger than your library. That you need to be taking action and building a portfolio of results — as opposed to spending all your resources on just learning and creating a dusty bookshelf.

Well, I’ve learnt that no matter how much I preach, sometimes, as they say, if you can’t beat ’em, join ’em.

So, in this week’s edition of Noise Reduction, I wanted to share with you a list of what I believe are some of the non-negotiable must-have books in your marketing library.

No matter what I say, you’re most likely going to be buying books and courses anyway… at least make them the right ones.


Copywriting, Sales Games + September Marketing Ideas [Noise Reduction .77]

“I’ve always believed writing ads is the second most-profitable form of writing. The first is ransom notes…”
– Phil Dusenberry

Hey Gang,

As you may have seen, we’re having a little sales, influence and copywriting focus here in the Preneur Community at the moment… and that’s spilling over to today’s Noise Reduction below.

Now, have you ever noticed that nearly every week there’s some calendar event going on, be it a local, national or international holiday, an awareness week, a cultural celebration, or a lead-up to a major sporting event? Have you noticed savvy marketers in other businesses and industries seizing upon these calendar events and thought, “Wow, I wish I was that clever?” Well, with a new blog series we’ve started (below), we’ve got your back with a massive swipe file of sales and promotional ideas!

Plus, the podcast will be back real soon with some cool conversations — including one with an absolute direct-response legend and author of the must-read book Triggers, Joe Sugarman.


Compelling Surveys & Questionnaires, Healthy Passwords & Lead Magnet Examples [Noise Reduction .76]

Hey Gang,

I can’t wait for you all to hear some of the new podcast interviews I’ve been recording this week. As our active PreneurCast listeners would know, Dom and I are taking a short break from publishing new episodes, and rebroadcasting some of the best shows from our 3-year catalogue.

But we’ll be back with all-new shows very shortly, including two I recorded this week: one with the direct-marketing legend behind the BluBlocker Sunglasses, Joe Sugarman, and one with Phil Barham, who is the man responsible for the My Family Sticker phenomenon.

Until then, I hope you’re enjoying reliving some of the best podcasts we’ve done, along with this week’ s Noise Reduction below.


p.s. If you’re interested, one of the projects I’ve been working on during this break just went live over at

Insane Guarantees, Micro-Commitments, + Free-Image Sources [Noise Reduction .75]

Hey Team,

So you may have seen the essay we wrote recently on Guarantees over on the Blog.

Well, the team over at MagCast are right at the final stages of their 2014 intake, and have taken their guarantee to the next level:

If you publish one issue a month for the next 12 months and you’re not thrilled with the results your digital magazine is getting, they’ll buy your licence back for double what you paid for it.

Think about this offer for a moment: they are essentially guaranteeing a 100% ROI for their publishers — a guaranteed minimum exit price for their publishers’ businesses. What a risk reversal for a target market of online marketers!

These publishers (which you still have time to become) are investing in the platform and training, so they can make a profitable digital magazine. Now, what’s their biggest concern?

It’s, “If I create this magazine each month, am I going to make any money?” right? We’ll they’ve completely removed that risk by guaranteeing a minimum profit. Not a money-back guarantee, a profit guarantee!

Now they’ve got the data to back this guarantee up (667 marketers over a 12-month period, generating a massive 3.2 million new customers — that’s an average of 4,797 new customers each)… but have a think about how you can apply this in your particular business.

What is the true objective or outcome your clients are wanting, and how can you guarantee that? Don’t just remove the risk, guarantee the outcome!

On that note, enjoy this week’s Noise Reduction below.


Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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