Category Archives: Offline Marketing

Look Over Brent Hodgson’s Shoulder…

Howdee… Just wanted to let you all know that Brent is running a little ‘challenge’. If his recent blog post titled ‘Want To Watch while a Copywriter Writes Salesletters – for real?’, gets 20 responses by Thursday 13th, he is going to do a series of short screen-cam videos the week after showing each copywriting step he goes through as he goes through it, what he’s thinking at each step, and how you can duplicate his process to create your own sales letters – and make the videos available on his blog. So why should you learn from Brent? Well

Over The Shoulder Marketing [with Brent Hodgson]

Today’s post is the sequal to an earlier post I wrote on Creating Authority Online… which was inspired by a dinner conversation I had this week with Brent Hodgson, and his subsequent blog posts on Over-The-Shoulder Selling and How To Make Money From Twitter Todays post is based on the Robert Cialdini influence principle of ‘Liking’… and the two ways you can look at the factor of ‘liking’ when it comes to marketing and selling. Firstly, you can say people will buy from people they like. Pretty plain and obvious, it’s just human nature that people are reluctant to throw

Creating Authority Online [with Brent Hodgson]

Today’s post is the first in a short series, inspired by my good mate Brent Hodgson…in reply to his two recent posts Over-The-Shoulder Selling and Making Money from Twitter As Brent mentioned in his post, we caught up for a long over-due dinner earlier in the week and as always got to talking about all things internet marketing… Anyway, Brent mentioned he was working on an article about Robert Cialdini’s 6 factors of influence and how they can be used when selling online… For those who have a mmory like me.. for reference the 6 factors are: Reciprocation – When

American Idol Marketing Strategy

Today’s post was inspired by Ed Dale… I first heard Ed talk about ‘the american idol’ approach to marketing during last years Thirty Day Challenge and just love the concept… I am actually working on a series of posts around the topic of ‘What Britney, 50 Cent and Neil Diamond Can Teach Us About Marketing’, so keep your eyes peeled for that… Todays post is simply a teaser – Consider it a single released prior to the album. When people think of the entertainment industry, and in particular the music industry, the first thing that usually comes to mind is

Branding Should Be A Byproduct…

On a few different occasions this year, I found myself in lively discussions about the validity of branding… Actually they have been more pistols-at-dawn debates on whether a small business owner should be pro-actively focused on growing their brand, or let their brand develop as a byproduct of their direct-marketing and organic business growth… It first came up during a Club Nesso session in June(ish), and then again recently in the Infiniti Telecommunications office during a marketing meeting (read: beers @ 6pm), when one of the new team members dropped the need to focus on Michael Porters 4 P’s and

Most Sales Environments Make Selling Easy

Here is a syndicated copy of an article I recently wrote for the Enlightened Wealth Institute. There you go, I said it! Most sales environments make selling easy. Now, if you are in the sales game you are probably going red in the face right now, ready to go to war with me over this, especially if you have a boss like Glengarry Glen Ross but, if you consider the parameters in which most sales people work – selling advertising, insurance or soft-drink accounts – it allows for the building of relationships (which makes the sale easier), the ability to

Checkmate Selling – Why You’ll Never ‘Close’ A Sale…

My mum has always been a huge chess fan, there was a stage when I was younger where we played together often… That period didn’t last very long though, because she was the one who often got to signify victory with the almighty cry of “Checkmate”, not me – and I hated that with a passion as I am not a good loser. In business however, checkmate occurs when a customer says YES, opens their wallet and decides to take you, the salesperson, up on an offer. Traditionally this ‘checkmate position’ would be known as ‘the almighty close’. However, since

Why Your Products Perception Matters…

It’s often said, “don’t judge a book by its cover”, but in today’s world of business, that’s easier said than done. With more and more sales being conducted through direct mail and the internet, plus fierce competition for shelf space in retail stores… consumers often simply don’t have the time to make an informed decision, and will make a choice based entirely on which product has the better packaging. The right packaging can immediately give the customer a sense that your product is the perfect one for him and can often close a deal just like that. However, it’s not

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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