Category Archives: Online Marketing

The Obstacle With MicroPayments.

As Marketing Pilgrim reported today, Google is now trialing a new micro-payment service. The article, Would You Pay 50 Cents to Read This Post? Google Tests Micropayments for Content, starts by saying: “People have always been happy to pay for newspaper and magazine subscriptions, as long as the words arrived printed on actual paper. Asking those same people to buy that same content in digital form is another story” and goes on to raise an obvious question: “What they’re building is iTunes for content instead of music. A song for $.99 is an impulse buy, a $9.99 album not so

Six Simple Ways to Build Your Credibility as an Entrepreneur

As I mentioned in my last guest post… In other words, you need proof. Proof that you can do what you do what you say, proof that you can help others, and proof that you can help someone worse off than your prospects do it. In fact, that’s step one to marketing an online business. Fortunately, there are many strategies you can use to develop your credibility as a marketer and an entrepreneur and provide proof that you can do what you claim. Today, I’m introducing you to six of them… #1 The Powerful Demonstration What It Is: An over-the-top

7 Levers of Business (or How to Double Your Profits) [Free eBook Download]

I’m going to say, right up front, that this article involves some maths. If you’re numerically challenged, don’t panic. It’s basic maths, and I’m even going to give you a free tool that does all the number-crunching for you. The reason I’m telling you this now is because I don’t want you to skim down the article, see a bunch of numbers, and immediately hit the “back” button. Despite initial appearances, this isn’t going to be a complicated article to understand. But it is one of the most important articles you’ll ever read. And I really, really want you to

Marketing an Online Business? Step #1 – Create Credibility

Credibility… Believability… Proof… You need more of it. That’s what everyone says. There are even entire books and courses written on how to get it. But you know what I say? It’s this: I’ll explain what that one thing is in a moment. First let me introduce myself. For those of you who don’t know me, I’m Rich Schefren. I’ve been in the business world for over 20 years now, and during that time I’ve helped hundreds of entrepreneurs grow their own businesses (and grown three multimillion-dollar businesses of my own). I’m known as the “Guru to the Gurus.” I

The Marketing Filter

Hey Gang… We’ve started to play around with some video adaptations of our marketing podcast. In this episode, Dom and I discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. I explain how to use Cialdini’s Influence factors and The Marketing Symphony as example frameworks to check against. If you enjoy this, make sure you check the other episodes that have had the video touch on our Youtube Channel.

Outsourcing Made Easy

Hey Gang, Are you the bottleneck in your business? Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s truly needed.) That’s why the guys over at Noble Samurai asked Davey J and I to put together a brand-new Video Series that reveals the RIGHT WAY to do Outsourcing. They’ve just released the 2nd video which you can check out over at: In

Here’s What I’m Thinking

Hey Gang. If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode. Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared. So I thought I’d run an idea past you all. What if we put the two powerful concepts together: the power of a

The Content Leverage System

I was very very honoured to be asked by the Noble Samurai Team to do this video for you, and share with you my Content Leverage System. This is a system that I first shared at a closed-door workshop that the Samurai Guys attended, and then I adapted it a little bit and gave some of it away at a conference Ed Dale put on in Melbourne, Australia, earlier this year. But in this version, I’ve gone into full detail, and I’m going to show you the whole system, laid out for you in a way that you can take,

Start an embedded YouTube video at a specific timestamp

I thought I’d share something cool I discovered while doing an update for the partners/team/investors who got involved with my Crazy Software idea. Below is a an update I added to the news feed inside the partners portal, in reference to a post I did about a specific feature/function we are going to add to the apps. — In the previous post I referenced a section of one of Trey’s launch videos which was on YouTube, and if you clicked the play button you would have noticed it started playing at the 7min 21 second mark… pretty cool, eh ?

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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