Category Archives: Online Marketing

The Marketing Filter

Hey Gang… We’ve started to play around with some video adaptations of our marketing podcast. In this episode, Dom and I discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. I explain how to use Cialdini’s Influence factors and The Marketing Symphony as example frameworks to check against. If you enjoy this, make sure you check the other episodes that have had the video touch on our Youtube Channel.

Outsourcing Made Easy

Hey Gang, Are you the bottleneck in your business? Marketing online (or off) is a “team sport” nowadays. But finding a team, and managing them, can be difficult. (A lot of people I know who are outsourcing are getting frustrated while their outsourcers miss deadlines and fail to get the quality of work done that’s truly needed.) That’s why the guys over at Noble Samurai asked Davey J and I to put together a brand-new Video Series that reveals the RIGHT WAY to do Outsourcing. They’ve just released the 2nd video which you can check out over at: http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-2-the-content-leverage-system-2761/. In

Here’s What I’m Thinking

Hey Gang. If you’ve been playing along at home and enjoying the podcasts for awhile, you’d be aware of the two PreneurCast podcast episodes that have stood out from the pack: the 7 levers episode and the mastermind episode. Out of all the episodes Dom and I have recorded so far, these two got the biggest response of tweets and emails telling us how much they learnt and what they’ve got by implementing the strategies we shared. So I thought I’d run an idea past you all. What if we put the two powerful concepts together: the power of a

The Content Leverage System

I was very very honoured to be asked by the Noble Samurai Team to do this video for you, and share with you my Content Leverage System. This is a system that I first shared at a closed-door workshop that the Samurai Guys attended, and then I adapted it a little bit and gave some of it away at a conference Ed Dale put on in Melbourne, Australia, earlier this year. But in this version, I’ve gone into full detail, and I’m going to show you the whole system, laid out for you in a way that you can take,

Start an embedded YouTube video at a specific timestamp

I thought I’d share something cool I discovered while doing an update for the partners/team/investors who got involved with my Crazy Software idea. Below is a an update I added to the news feed inside the partners portal, in reference to a post I did about a specific feature/function we are going to add to the apps. — In the previous post I referenced a section of one of Trey’s launch videos which was on YouTube, and if you clicked the play button you would have noticed it started playing at the 7min 21 second mark… pretty cool, eh ?

Someone Agrees With Me – Finally !!

Hey Gang… Check This Out – www.GoingAnalogue.com As Frank Kern (finally) mentioned this week during his 2011 State Of The Internet Address – “Most of us are probably making the same mistake… most people are just relying on the internet to get customers.” I’m amazed no one else has ever really come out and said this before – because it’s fundamental to running a successful business. I first presented on this whole ‘going offline’ concept at an exclusive online marketing event hosted by Ed Dale back in 2008 … and really loved sharing some of this stuff during all 3 Challenge.co conferences

The 30 Day Challenge vs 4-Hour Work Week

With the release of Tim Ferriss‘ newly updated Four Hour Work Week; I wanted to answer a question I’ve often been asked: “What’s the difference between the Thirty Day Challenge and the 4 Hour Work Week?” Before I jump down this rabbit hole, for those who are not familiar with the phenomenon that is Tim Ferriss’ Four Hour Work Week… The 4HWW in a nutshell talks around the acronym DEAL (coined by Ferriss) which stands for: Definition, Elimination, Automation, and Liberation. The book (like the acronym) starts with Definition; figuring out what you really want for your lifestyle, and doing the

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete