Category Archives: Online Marketing

Someone Agrees With Me – Finally !!

Hey Gang… Check This Out – As Frank Kern (finally) mentioned this week during his 2011 State Of The Internet Address – “Most of us are probably making the same mistake… most people are just relying on the internet to get customers.” I’m amazed no one else has ever really come out and said this before – because it’s fundamental to running a successful business. I first presented on this whole ‘going offline’ concept at an exclusive online marketing event hosted by Ed Dale back in 2008 … and really loved sharing some of this stuff during all 3 conferences

The 30 Day Challenge vs 4-Hour Work Week

With the release of Tim Ferriss‘ newly updated Four Hour Work Week; I wanted to answer a question I’ve often been asked: “What’s the difference between the Thirty Day Challenge and the 4 Hour Work Week?” Before I jump down this rabbit hole, for those who are not familiar with the phenomenon that is Tim Ferriss’ Four Hour Work Week… The 4HWW in a nutshell talks around the acronym DEAL (coined by Ferriss) which stands for: Definition, Elimination, Automation, and Liberation. The book (like the acronym) starts with Definition; figuring out what you really want for your lifestyle, and doing the

What Really Happens When the Gurus Get Together…

Ever wonder what actually goes on when the leading internet marketers catch up, plan the evil schemes and get upto shenanigans ? Well a few years ago, everyone got together to try and beat the ‘Google Slap’ – This is an very exact, accurate and unequivocal rendering of the conversations that where occurring during that meeting. Click To EnlargeActually, I just came across this cartoon on my backup drive – I had it created a few years ago for a launch that never eventuated… Anyway, I thought I would dust it off and throw it up here. For those that

Using HARO To Generate Blog Content

HARO (Help a Reporter Out) is a great tool for getting yourself out there and in touch with journos needing expert opinions and quotes… But I’ve been testing it as a source for unique, high quality blog content – Check out the video for more info..  

Assessing Web2.0 Tools Using The Marketing Symphony [SlideShow]

What would you say if you had just 5 minutes to give a presentation about the Web? The slides below were from a recent presentation I did at Ignite Web – You may have heard of the Ignite format. It’s a presentation night in the unconference style of Web Jam and Pecha Kucha. Pioneered in Seattle in 2006, it has quickly become a worldwide phenomenon. The unique feature of Ignite is that each presentation contains 20 slides, each of which changes automatically after 15 seconds, giving a guaranteed 5 minute presentation. The presentation covers how to assess new Web 2.0

Google Now Indexing The Apple Itunes App Store

I just saw this tweet from Ed (via Jason Van Preen). And yes it’s true… It appears that Google is now indexing the Apple Itunes App Store. Now This Is BIG News…. See, one of the ‘keys’ that a lot iPhone Application developers have missed when trying to sell/market/distribute their applications is that have relied on the App Store itself to generate the sales… They are coders, not marketers – and this is where you and I have the upper hand. Making the type of money you can ($37,000USD in one day) with an iPhone App is not another Kevin

How To Change The World With A Little Action….

One of the most powerful aspects of having a blog is that anyone, anywhere can have a voice to express opinions and make a difference… this post is my way of helping World Vision change the world, my entry in Blog Action Day contest and a much more articulate, in-depth version of my comment on the related blog (complete with less spelling mistakes)

It’s going to be a loooong post, so grab a cup of green tea, put on those slippers and settle in.

Top 50 Australian Marketing Blogs

Julian Cole over at Adspace Pioneers has published his second edition of the Top 50 Australian Marketing Blogs, which had also been included in the newly redesigned BandT Magazine(see pages 35-38).

And made the list on Julians’ site at 24, but 22 in the mag (Not sure how that works, but I’ll take it.)

The methodology for the Top 50 Marketing Blogs is rated in terms of how many people read the blog (Alexa Ranking 20%), how well it rates on Google (Google Page Rank 20%), how many people are linking to their content (Technorati 40%), and a subjective score of how relevant the content is to Australian marketing, which is rated by Julian Cole (Pioneer Rating 20%).

A BIG THANKS to Julian for the hard work and well done to all the bloggers who have been included in the Top 50 Marketing Blogs.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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