Category Archives: Online Marketing

My Immediate Edge Beechworth 08 Presentation

Hi All, As promised, here are is my presentation from the Immediate Edge Beechworth 08 conference. So you know what you’re getting into; it’s a mash-up of my slides with the audio, kindly recorded during the event by Eugene Ware. I hope you enjoy… Oh, and watch out for the horse manure. Download Hi-Def Version Here (Right Click and download it) Over the coming weeks I am going to break down each of the elements in the presentation into their own separate video, and really dig deep in the concepts… so stay tuned for that. [tags] immediate edge, immediate, edge,

‘Traditional Business’ embaces web 2.0…. well almost

I’m so excited.. I just came across this website that appears to have embraced the phenomena known as web2.0 I can even picture how this forward thinking company came to have a crack at making their website more then just the typical brochure… It was about an hour or two into the traditional end-of-month long lunch… Fueled by the company-charged pinot grigio and a belly full of confidence you get after 4 days on the job, a young marketing-intern who strategically weaseled his into the seat next to the marketing executive began to preach the gosbal that is web2.0 He

Inside The Beechworth Conference…

Video stolen from Ed Dales’ Seesmic page. [tags] beechworth, dan raine, ed dale, dan-raine, ed-dale, immediate, edge, immediate-edge, over the edge, preneur, pete, williams, pete williams [/tags]

How To Succeed At YouTube: 700,00+ Views [with Andrew Nez]

A good friend of mine, from the Thirty Day Challenge, Andrew ‘Nez’ Nesbit, recently had HUGE success with a ‘test’ he ran on YouTube – the video sharing website… Here is a verbatim interview I did with Nez via email… —–Original Message—– From: Andrew Nesbitt [mailto:#### ####] Sent: Wednesday, 19 March 2008 3:00 PM To: Pete Williams [mailto:pete@preneurmarketing.com] Subject: Re: A Dent In The Universe: Interview for my blog.. Hey Nez, Thanks for this… I’m not exactly sure what to ask, but I am keen to hear what you did, why you did it and how you did it… I

Why Twitter ? [Video Of The Week]

Here is this weeks edition of ‘Video of the Week’… Enjoy. This weeks video comes from a very cool site – http://www.commoncraft.com/ There are also a tonne of other cool videos on their site such as; Social Bookmarking in Plain English and RSS in Plain English [tags] twitter, why, blogs, blogging [/tags]

Look Over Brent Hodgson’s Shoulder…

Howdee… Just wanted to let you all know that Brent is running a little ‘challenge’. If his recent blog post titled ‘Want To Watch while a Copywriter Writes Salesletters – for real?’, gets 20 responses by Thursday 13th, he is going to do a series of short screen-cam videos the week after showing each copywriting step he goes through as he goes through it, what he’s thinking at each step, and how you can duplicate his process to create your own sales letters – and make the videos available on his blog. So why should you learn from Brent? Well

Over The Shoulder Marketing [with Brent Hodgson]

Today’s post is the sequal to an earlier post I wrote on Creating Authority Online… which was inspired by a dinner conversation I had this week with Brent Hodgson, and his subsequent blog posts on Over-The-Shoulder Selling and How To Make Money From Twitter Todays post is based on the Robert Cialdini influence principle of ‘Liking’… and the two ways you can look at the factor of ‘liking’ when it comes to marketing and selling. Firstly, you can say people will buy from people they like. Pretty plain and obvious, it’s just human nature that people are reluctant to throw

Creating Authority Online [with Brent Hodgson]

Today’s post is the first in a short series, inspired by my good mate Brent Hodgson…in reply to his two recent posts Over-The-Shoulder Selling and Making Money from Twitter As Brent mentioned in his post, we caught up for a long over-due dinner earlier in the week and as always got to talking about all things internet marketing… Anyway, Brent mentioned he was working on an article about Robert Cialdini’s 6 factors of influence and how they can be used when selling online… For those who have a mmory like me.. for reference the 6 factors are: Reciprocation – When

Story Telling on eBay… [Proof It Works]

It wasn’t that long ago that I wrote a post on the power of great copywriting for ebay, well today I have un-deniable PROOF that story-telling works wonders on eBay. I’ve been using eBay every now and again to offload some of the remaining MCG Carpet with mixed results… until I re-wrote the items description (read: sales letter) which has seen a dramatic increase in bids and sale price. The orignal item description was pretty standard, you know the type you see on almost every eBay listing – a sales letter that takes the definition of “item description” literally and

How Search Engines Operate…

Today is the second post in a short introductory series on Search Engine Optimisation (SEO) for Small Business… and before we start I would like to credit Randfish over at SEOmoz for the foundation of this post. He has been writing a similar series on SEO, which was the inspiration for this series focused more towards traditional bricks ‘n’ mortar businesses who are just starting out online. To first understand how to make the most of SEO (Search Engine Optimization) for your business, you need to understand exactly how it is that search engines go about their business. In the English-speaking

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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