Category Archives: Pete’s Projects

Quick Favour For My Birthday?


I’m turning 32 this week, and was thinking about all the cool things that happened in the past 12 months.

It was a pretty amazing year, especially with Eli (AKA “La Boss”):


I think all parents know that you can’t prepare yourself for parenthood; but what this little munchkin has taught me this year has been the biggest surprise.

I’m even putting dirty dishes straight in the dishwasher, and not leaving towels on the floor for the first time ever! As I realised Eli is going to learn more from my actions than my words!

… and that “show not tell” approach is something that we try and do for the Preneur Community each and every day – as everything we share comes from real work experience, running real wold businesses.

I love this because we make an effort to not be like everyone else out there. We’re in the trenches day-to-day just like you, growing and marketing our projects, and not spending all day selling “information + advice” like most “gurus”.

But even with that said, the thing I’m most proud of is the results the Preneur Community has achieved.

The replies to our emails, and the stories people share with us at varies conferences are inspiring. It’s truly amazing what ‘preneur style marketing‘ can do for business owners like us.

So it’s funny that every year, when my family asks me what I want for my birthday, I never have a good answer. The truth is, my businesses & projects provide everything I need.

But I will ask one thing from you:

All I want is, to know how has Preneur Marketing helped you?

For my 32nd birthday, will you share one specific thing that Preneur Marketing + the PreneurCast Podcast has helped you to do? Maybe the ’7 Levers’ has helped towards doubling your profits, or you’ve grown through outsourcing. Maybe you just enjoy hearing Dom and I rant on the podcast each week, or ProfitHacks helped you get way more productive.  Perhaps a book we’ve recommended changed your life, or the Preneur Heirarchy gave you a framework to focus your marketing.

I would love to know, and it would make my day. Just leave a comment here on the blog.

And, as always, thanks for being part of our community.


[Over the Shoulder] Dom’s Crazy 7-Day Challenge

One of the things that my podcast co-host Dom Goucher and I love is real-world examples — seeing how other people have applied something and got results (and what problems they had along the way and how they solved them). In fact, this is something that members of our Platinum group get to see all the time — we produce “Over the Shoulder” content for some of our major projects so people can see how we do what we do.

Anyway, we thought you might like to see some of this content, because this time it’s no ordinary project.

See, Dom’s been threatening to start a personal project for close to a year now, but a lot has happened in the past year for both of us and it never seemed to get off the ground.

As you’d probably guess, this inaction has been frustrating me no end, so I decided to set him a Positive Constraint to help him get it moving, because I think when it’s done it will be a valuable resource for the Preneur Community.

To cut a long story VERY short, Dom has to get this new project up and running in just 7 days!

… and he’s created this first 2-minute video to give you some background and context to what he’s going to be working on (and keep an eye out to the way he stumbles over his framing of “volunteering”).

ProfitHacks Launch: The Best Bits…

Hey Gang… Well, what a crazy few weeks! Big thanks to everyone who played along at home during the recent public launch of ‘ProfitHacks’ – I really appreciate everyones feedback to the videos, participation in the insane livestreams, the standing ovation from those who were at the ‘Experts Industry Association’ conference where I spoke, and especailly to all the launch partners for supporting and promoting the program to thier communities. [It was extremely humbling that some of the smartest people I’ve learned from over the years, felt that my program was worthy of thier endorsement – Dan Kennedy, Brian Tracy

Missed the Profit Hacks Livestream? Here’s the Highlights…

Hey Gang… I just wanted to get this out before Hurricane Isaac hits the Florida coast. If you missed the 6-hour live video broadcast I did with Rich Schefren on productivity, my workflow hacks and leveraged content creation, they’ve posted a highlights video over at: The unsolicited comments from the Livestream were amazing: We covered a lot of ground over the original 6 hours, but the team have cut out all the crappy bits, the small technical glitches, plus the rants and tangents to just the highlights. If you’re interested, check out it out here: From rainy Florida, Pete

Six Simple Ways to Build Your Credibility as an Entrepreneur

As I mentioned in my last guest post… In other words, you need proof. Proof that you can do what you do what you say, proof that you can help others, and proof that you can help someone worse off than your prospects do it. In fact, that’s step one to marketing an online business. Fortunately, there are many strategies you can use to develop your credibility as a marketer and an entrepreneur and provide proof that you can do what you claim. Today, I’m introducing you to six of them… #1 The Powerful Demonstration What It Is: An over-the-top

Marketing an Online Business? Step #1 – Create Credibility

Credibility… Believability… Proof… You need more of it. That’s what everyone says. There are even entire books and courses written on how to get it. But you know what I say? It’s this: I’ll explain what that one thing is in a moment. First let me introduce myself. For those of you who don’t know me, I’m Rich Schefren. I’ve been in the business world for over 20 years now, and during that time I’ve helped hundreds of entrepreneurs grow their own businesses (and grown three multimillion-dollar businesses of my own). I’m known as the “Guru to the Gurus.” I

Show, Don’t Tell: The Importance of Demonstration

Talk about productivity on steroids. Earlier today, I hosted an incredible livestream with the “Guru to the Gurus,” internationally known business coach, Rich Schefren in South Florida. Right in the middle of this livestream, I recorded a quick podcast for the Preneur Community. (That’s a quick profit hack of mine – taking a livestream or interview and turning it into a podcast. And right now, we’re turning that podcast into videos, and even articles like this one. …Like I said, productivity on steroids.) And during this podcast, Rich and I revealed something that I want to share with you here…

Forget Outsourcing—Your New Virtual Assistant Will Cut Your Work Load in More Than Half!

Being an entrepreneur means going to sleep knowing you’ve finished everything you need to do for the day—yeah right! More likely, if you’re an entrepreneur, when your head hits the pillow, you’re immediately thinking of employees, projects, deadlines, revenues, your competition, your need to network—need I go on? Thoughts of things you SHOULD be doing start popping up—and that’s why a lot of entrepreneurs get their best ideas at night—when they’ve hit the sack, and their mind is wandering about all the things the need to get done. The myth here, one that I see many business owners believing, is

Preneur Community Update – Live From Florida

Notes From The Update: – The Rich Schefren LiveStream invite is at – The MagCast Launch details are over at – Check out the Google URL Builder is available at… – Preneur Platinum Member can log in to the Advisory Board at – New Members can find out more at … and don’t forget if you are going to create your own MagCast magazine, make sure you email us your purchase receipt so we can gift you a few months inside Preneur Platinum, so you can not only look over our shoulder as we work on our magazine,

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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