Category Archives: PreneurCast

Michael E. Gerber and the E-Myth [PreneurCast152]

Michael E. Gerber and the E-Myth [PreneurCast152]

“The vast majority of people [who go into business] set out to become their own boss… If they’re like everybody else that I’ve met, they’re working for a lunatic.” —Michael E. Gerber

Pete talks to Michael Gerber, author of the E-Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small-business guru. They also discuss some of Michael’s latest projects.

It’s the conversation Dom has been waiting for. If you’re a long-time listener, then you must have heard us talking about Michael and his world-famous book, The E-Myth. It’s been around for the longest time and one of the first books of its kind we have read. It contains the core premises of what we believe in here on PreneurCast—about building a sustainable business, being an entrepreneur, and living that lifestyle that we’re all after.

In this episode, we talk about the book’s premise and how he got started—how he actually stumbled into the world of what became The E-Myth. He covers that very openly, and it’s very interesting to hear about his own entrepreneurial journey and what he’s up to now with a thing called The Dreaming Room.

There have been remarkable changes in the ethos of entrepreneurship since the book came out in 1986 (i.e. Silicon Valley and the lifestyle design movement). How does he see this shift in entrepreneurship and how does The E-Myth apply there? Listen to the episode of PreneurCast with Michael and find out.

In this episode, you will learn:

  • How Michael Gerber grew his entrepreneur coaching empire
  • Why The E-myth remains one of the most relevant small business guides
  • How to “work on your business, not in your business”
  • The crucial differences between a technician and entrepreneur
  • How to unlock your creative power
  • How the “mechanism” of technology affects today’s small businesses
  • Why 80-90% of small businesses end up failing
  • How to create “a world that’s about meaning” rather than “an unimaginative world that’s about money” with your entrepreneurial goals

“The owner has to become not the chief producer, but in fact the beneficiary of a system that they’ve invented that enables them to scale their company exponentially. The whole logic of The E-Myth is about scalability.” —Michael E. Gerber

80/20 Sales and Marketing with Perry Marshall [PreneurCast Ep151]

 80/20 Sales and Marketing with Perry Marshall [PreneurCast Ep151]

“Marketing is not convincing everybody to do business with you. Marketing is eliminating all the people that shouldn’t do business with you before you even try.” —Perry Marshall

Perry Marshall, AdWords expert and author of 80/20 Sales and Marketing, talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.

In the latest episode of PreneurCast, I talk to AdWords expert and author of my favourite book this year, 80/20 Sales and Marketing, Perry Marshall, about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.

A lot of people might know Perry as an AdWords guy. He was the prominent AdWords advisor and author of the definitive guide to AdWords when AdWords was in its initial peak/wave.

This year he wrote a book called 80/20 Sales and Marketing. I got an advance copy 12 months ago before its release, and just put it aside. I can’t remember exactly what prompted me to pick it up and read it when I got the physical book this year. And I have to say, this book is my Book of the Year.

It really surprised me, which might be the reason why it is so far off my list of must-reads for this year. It takes Richard Koch’s principles from the book The 80/20 Principle, and talks about them in the context of sales and marketing. It’s a definitive guide to working less and marketing more. There’s some absolutely gold nuggets in this book, so it was really great to be able to get Perry on and talk about those things.

In our conversation, Perry mentions what’s called the Principle of the Hyper-Responsive Customer, which is that your very best customers have an ability to consume that exceeds your ability to supply. So how do you find them? Listen to this episode of PreneurCast with Perry and find out.

“80/20 is about doing more with less. You don’t need a bunch of new customers. You need to do a better job of selling to the ones you’ve got.” —Perry Marshall

Bootstrapping with Alec Lynch of DesignCrowd [PreneurCast Ep150]

Bootstrapping with Alec Lynch of DesignCrowd [PreneurCast Ep150]

“[W]e didn’t have any selling or marketing skills. That probably would have been useful to help us get in the door of other clients…” –Alec Lynch

Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully.

As a lot of you may know, a few years ago, I was very lucky to be one of the finalists in the Ernst & Young Entrepreneur of the Year awards for the telecommunications business I’m involved with. Well, Alec went through the EoY program this year, and did a little better than me – he was named Emerging Entrepreneur of the Year in the Eastern Region (2014).

His business, DesignCrowd, is all about crowdsourcing design work. It’s one of those platforms where you can put a brief about your project (e.g. you need a logo, a book cover, or a banner designed), and then designers from all around the world will do a spec work and present you with their best ideas. You then get to choose the one you like the best. It’s like a smorgasbord of graphics!

Alec has grown his platform to be one of the largest in the world. If you’re not familiar with it, we talked a lot about the platform, the pros and cons, how to get good results out of it, and more importantly, how Alec bootstrapped and built his business. There’s definitely lessons in that for you to grow your business as well.

There have been some criticisms to the crowdsourcing model of winner-takes-all (i.e. you now have 107 people who have invested an hour of their time to design up a logo; but out of that 107, 106 of them are not going to get paid for that time). How does DesignCrowd address this and other similar concerns? Listen to this episode of PreneurCast with Alec and find out.

“We see our marketplace as being like a stool with three legs. One leg are the designers, the sellers. One leg are the customers, the small businesses that are buying design. And the third leg of the stool are the process, how that process scales and works, the infrastructure and the site itself. Basically, the concept is that each leg of the stool needs to grow roughly at the same rate, in unison, for the marketplace to grow. And if one leg doesn’t work or grow with the others, the marketplace can fall over.” –Alec Lynch

Driving Massive Growth with Phil Barham [PreneurCast Ep149]

Driving Massive Growth with Phil Barham [PreneurCast Ep149]

“There is no magic formula as such. It’s when opportunity meets a skill set,
and you’re able to take advantage of it. And that’s what happened for us…” —Phil Barham

Phil Barham took My Family™ Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.

From Australia, to Japan, and now North America, it seems the world can’t get enough of this episode’s guest, Phil Barham.

Well, more accurately Phil’s quirky idea — My Family™ Stickers.  You know, the stick-figure drawings you’ve probably seen on the back window of cars — everywhere.

Phil and his partner Monica have taken My Family™ Stickers from an idea to a business that has sold over 8 million stickers in 23 countries.

In this edition of PreneurCast, Pete talks to Phil about the road to his success — the critical elements of identifying his market, supporting his retail outlets, and taking massive action.

There has been a lot of online discussion about these stickers. How did he deal with all of the tongue-in-cheek backlash that came about it? Listen to this episode of PreneurCast with Phil and find out.

“We’re not selling stickers, we’re selling family pride.” —Phil Barham 

Growing Talent with Dan Coyle [PreneurCast Ep147]

preneurcast-147-email

“As Pablo Picasso (no slouch at theft himself) put it, ‘Good artists borrow. Great artists steal.’” —Daniel Coyle

Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and we discuss these in this episode of the PreneurCast podcast.

Drawing on some crazy cutting-edge neurology and first-hand research gathered on “field trips” to nine of the world’s leading talent hotbeds — from the baseball fields of the Caribbean to a classical-music academy in upstate New York — this conversation with Dan covers the key elements that will allow you to develop your talent and optimize your performance, not just in sports but also in business, marketing and entrepreneurship.

  • Deep Practice — Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.
  • Ignition — We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack?
  • Master Coaching — What are the secrets of the world’s most effective? They all have “the right type” of coaches.

These three key elements work together within your brain to form what is called myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your thoughts and movements. Neuroscientists have discovered that myelin might just be the key — the foundation of all forms of greatness — from Michelangelo’s to Michael Jordan’s.

The awesome news about myelin is that it isn’t fixed at birth. No, no, no, it grows… and like anything that grows, it can be cultivated and nourished.

So how do you grow myelin? Listen to this episode of PreneurCast with Dan Coyle and find out.

In this episode, you will learn:

  • The inner workings of world-class athletic training centers
  • What “deep practice” looks like, and how you can apply it to your life
  • How “practicing on the edge of your ability” will unlock your potential
  • The purpose of myelin inside your brain
  • How to “steal” from the habits of your successful peers
  • The importance of coaches, and why all practices can be seen as sports
  • How the Toyota method of manufacturing can improve your business
  • The connection between high-success individuals and scandals

“Practice doesn’t make perfect. Practice makes myelin, and myelin makes perfect.” —Daniel Coyle

Joe Sugarman on Direct Response Marketing + Copywriting [PreneurCast Ep146]

This is a super exciting update to write, as this week we started the “new season” of the PreneurCast Podcast.

After a couple of months’ hiatus, we’re back with some amazing interviews and conversations, ready to be shot out of the pipe – including Michael Gerber, Robert Allen, Daniel Coyle. It’s been so much fun chatting with some of these business and marketing legends, and I’m so excited for you to listen, learn, apply – and then get your feedback in the comments below! Now we decided to start the new season off with a conversation with a true direct-response marketing pioneer – Joseph Sugarman.

Tagged the “Mail Order Maverick” by The New York Times, Joe is a groundbreaker in every sense of the word.

Through his company JS&A, using direct marketing, Joe was a pioneer and led the world in marketing what was then space-age technology – pocket calculators, cordless phones, digital watches and personal home computers. Not only did he lead the way with the products he chose to market, but also in the way he marketed them – introducing the concept of using toll-free numbers to take credit card orders over the phone, which was unheard of at the time. He then stumbled upon this new thing called Infomercials, which led to the sale of 20 million pairs of BluBlockers sunglasses. Joe and I talk about this incredible journey and the subsequent books he’s written on the subject of marketing – Triggers, The Adweek Copywriting Handbook, and Success Factors. This episode is such a great one to start off this new series of shows with, so sit back and enjoy Joe Sugarman.

Tim Ferriss Retrospective [PreneurCast Ep145]

As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all-round superstar Tim Ferriss. They talk about The 4-Hour Chef book and many other marketing-related topics.

Robert Greene Retrospective [PreneurCast Ep144]

As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field.

Low-Hanging Fruit Retrospective [PreneurCast Ep143]

As part of our retrospective series, here is our show about Low-Hanging Fruit – simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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