Category Archives: PreneurCast

Marketing Myths Retrospective [PreneurCast Ep142]

As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea.

Core vs Mechanics Retrospective [PreneurCast Ep141]

As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else.

Numbers Retrospective [PreneurCast Ep140]

As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it’s important to view them the right way.

Increasing Transactions Per Client [PreneurCast Ep139]

This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business.

Web Marketing that Works with Toby Jenkins [PreneurCast Ep138]

This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks.

Increase Your Average Item Value [PreneurCast Ep137]

This week, Pete and Dom focus on another of the 7 Levers of Business: increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option.

Healthy Business with Joe Cross [PreneurCast Ep136]

This week, Pete talks to Joe Cross, producer of the film, “Fat, Sick and Nearly Dead“. They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it.

Increasing Your Items Per Sale [PreneurCast Ep135]

This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the 7 Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business.

Improving Your Opt-Ins [PreneurCast Ep133]

In this show, Pete and Dom talk about Opt-Ins (one of the 7 Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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