Category Archives: Uncategorised

Brands and Business Models

If a big chunk of Coke, Microsoft and Apples’ value is based on the brand itself… why do so many entrepreneurs spend so much time growing their infrastructure (staff, buildings, equiptment)? Look at it this way… If you are growing a business to one day sell it so you can sit on the beach drinking Pina Colada’s (and get caught in the rain), then the elements you should really focus on developing are the sales processes, the value your services offer, and how it’s all perceived by the public… No-one really gives a rats about the stuff ‘behind-the-scenes’ !! As

Cool PR Tool….

Hi Guys, I am trying to kill two birds with this one post… Firstly I am testing this cool new web 2.0 tool called Clipmarks ( and am using it to tell you about… This really cool media directory thats available from Media Monitors – as you will read below it provides the details for every media outlet in the country… Check it out… clipped from Mediadirectory Mediadirectory is Australia’s most comprehensive and authoritative hard copy media directory. Revised and reprinted monthly, it provides details for every media outlet, editor and important correspondent in Australia.Mediadirectory has a user-friendly format

The Nametag Guy gives away his 4th book for FREE!

It just seems to be the week for freebies… For those of you who are regular readers of this blog, you would be familiar with my friend Scott Gisnberg. He’s the guy who wears a nametag 24/7 to increase approachability and encourage people to be more friendly. Well Scott released his 4th book yesterday, titled ‘Make a name for yourself’ and for some reason he is giving it away for FREE. It’s available on Amazon to purchase here, but if you check out Scott’s blog you can download it in ebook format for free. Seriously make sure you click this link and check the FREE ebook

FREE Audio Cds….

I have access to some complimentary copies of the May Edition of ‘Business Essentials’ for those who read this blog. Business Essentials is the first subscription-based audio business magazine in the world and every month covers relevant insights, case studies and reports about today’s best business practices are presented in an entertaining audio CD format. With Business Essentials you can listen and learn while you drive and in this months edition they interview YOURS TRULY. Typically the monthly invest for the program is around $35 but if you act fast you can get your hands on an advanced copy at

In Prince Of Print Has Passed

I woke up this morning and in typical fashion jumped onto bloglines to keep abreast of my latest RSS feeds…and what I read was incredibly sad. The world greatest copywriter, Gary Halbert, passed away last night in his sleep. For those of you unfamiliar with Gary, he has been termed ‘The Prince of Print’ and is regarded as the worlds best copywriter… His teaching style was very, shall I say, unorthodox and in your face…. but none the less, his message was GOLD. Gary’s death will leave a big void in the marketing community for years to come. If you

All New Keyword Research Tools

In recent weeks I have received quite a few emails regarding the reference to Overture/Yahoo’s Keyword Research Tool which is mentioned on pages 27-30 of my book. As revealed in my book, this was a fantastic tool used by entrepreneurs in my ‘inner circle‘ to do some investigative market research…. and find out how interested people were their idea/niche/product. It showed you how many times a particular search term was searched online and thus gives an indication of ‘interest level’ in your idea. Unfortunately, the Overture Keyword Research Tool is now DEAD. Basically, the tool got hit so hard that Overture’s servers couldn’t handle the traffic and

A Must Have PR Resource

This short video gives you a quick overview of a must have resource for getting FREE PUBLICITY. I highly recommend you watch this short clip, then visit

A great friend of mine Rohan Merry of Instant Property Services just sent me this link to a fantastic video on YouTube..Check it out, its very inspirational. Technorati Tags: inspiration, youtube, facing the giants

Scott Says It Again

Read the latest from my mate Scott Ginsberg’s blog here – Its titled ‘33 random thoughts I jotted down at the Phoenix airport‘.. and it’s pure GOLD.I mean it – READ THIS NOW!!You will not regret going here now.  Technorati Tags: scott ginsberg

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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