Finding Ultra: A conversation with author Rich Roll

I was excited to get Rich on the line for this conversation, as we share a lot of the same loves:  crazy endurance sports, green smoothies, and something I really love chatting about — product creation [with the new book, Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself   as well a line of Nutritional Products].

So where do I start with the proper introduction ?

Basically Rich is a freak!

He’s an entertainment attorney, a two-time top finisher at the Ultraman World Championships and in 2010 was the first person (along with colleague Jason Lester) to complete EPIC5 – 5 Ironman-distance triathlons on 5 Hawaiian Islands in under a week.

He was also named one of the 25 fittest men in the world — and does it all on a raw plant-based whole food diet.

We cover almost as much ground as an Ironman Triathlon in the conversation, including:

  • What’s a typical day in the life of Rich Roll
  • How Tim’s The 4-Hour Workweek provide Rich with the tools to manage his entertainment law business, and fit in time for training and writing
  • How his plant-based diet works and the benefits it’s provided him and his family
  • The creative process of writing the book (it goes into some dark parts of his past in the book)
  • The journey and learnings he has had producing a nutritional product and taking it to market

Whether you are an athlete, parent, artist or business owner there is DEFINITELY some specific takeaways from this conversation… 

  • http://twitter.com/Tips4Startups/status/232991436759519232/ @Tips4Startups

    Finding Ultra: A conversation with author Rich Roll http://t.co/csipwZ82

  • http://twitter.com/richroll/status/233013030437408768/ @richroll

    Good times RT @preneur: Finding Ultra: A conversation with author @RichRoll http://t.co/rqq8ozq8 [New Post] #podcast #plantpower

  • http://twitter.com/richroll/status/233268016182353920/ @richroll

    Had a great convo w/ entrepreneur/ mkt guru / triathlete @preneur Pete Williams. You can listen to the podcast here http://t.co/shoB0C6B

  • http://twitter.com/JohnFalchetto/status/238225740540293121/ @JohnFalchetto

    How a coach changed the results >> A conversation with author Rich Roll http://t.co/lmOM3w4M

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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