Buyer’s Checklist Example

A few blogs ago, I wrote about creating checklists for your buyers and helping them make educated purchases.

Check out the original blog here:

Well, I was in Bunnings the other day and saw this!!! I wasn’t aware that:

A) Bunnings’ marketing team subscribed to this blog’s feed
B) A big company like that can implement techniques so quickly

Either way, this is a perfect example of a buyer’s checklist. It helps the buyers of charcoal BBQs not forget anything, and helps increase the sales of add-on products for Bunnings.

Great work, Bunnings!

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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