Self-Hosted or Cloud-Hosted – Appendix

This article is Part 10 of a 10-part series on Email Marketing: Self-Hosted vs Traditional Cloud-Hosted Options.

Alright, so you’ve hang around this long and decided that making the move to a self-hosted email autoresponder marketing solution, such as Interspire and SendGrid, is worth doing for your business.

Below is a really high-level checklist you can use as you go about making the transition from something like AWeber or MailChimp.

Install Checklist (sample)

  1. Install and configure Interspire on host such as HostGator.
  2. Setup SendGrid integration for SMTP.
  3. Set up bounce integration.
  4. Recreate all lists from previous autoresponder software
  5. Create and test all opt-in forms and integrations.
  6. Migrate all OPT-IN BOXES across from current sites to Interspire ones.
  7. Integrate with shopping cart solution (such as Nanacast or 1ShoppingCart) for list subscription after purchases.
  8. Move all SUBSCRIBERS across to Interspire (ensuring they have completed any sequences).
  9. Recreate all autoresponder sequences (ensure they don’t get resent automatically to the old users).
  10. Create any CUSTOM email templates
  11. Warm up the SendGrid IP.

Additional Reading

Warming up an IP Address:
http://SendGrid.com/docs/User_Guide/warming_up.html?utm_campaign=website&utm_source=SendGrid.com&utm_medium=email

FeedbackLoop Processor for IEM6:
http://vimmaniac.com/feebackloop-processor-for-iem-6/

Interspire Feedback Loop Processor
http://vimmaniac.com/news/Interspire-feedback-loop-processor/

10 Email Feedback Loop Lists
http://www.mequoda.com/articles/email-marketing/10-email-feedback-loop-lists/

Custom Headers for Unsubscribe Requests
https://www.Interspire.com/forum/showthread.php?t=15588

Bulk Sender Guidelines
https://support.google.com/mail/answer/81126?hl=en

Interspire Mods
http://www.Interspiremods.net/

Interspire – Email Marketing Integration
http://member.wishlistproducts.com/46-Interspire-email-marketing-integration/

Interspire Email Marketing WordPress Plugin
http://affiliateplex.com/tools/wp-iem-wordpress-plugin/

WordPress Plugin for VMA-Emailer
http://www.blog.visualmarketing.com.au/2012/11/22/wordpress-plugin-for-vma-emailer/

MSH Parallel processing for Interspire Email Marketer

http://vimmaniac.com/msh

Interspire MTA Addon
http://Interspiremta.com/

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete