Self-Hosted or Cloud-Hosted – Appendix

This article is Part 10 of a 10-part series on Email Marketing: Self-Hosted vs Traditional Cloud-Hosted Options.

Alright, so you’ve hang around this long and decided that making the move to a self-hosted email autoresponder marketing solution, such as Interspire and SendGrid, is worth doing for your business.

Below is a really high-level checklist you can use as you go about making the transition from something like AWeber or MailChimp.

Install Checklist (sample)

  1. Install and configure Interspire on host such as HostGator.
  2. Setup SendGrid integration for SMTP.
  3. Set up bounce integration.
  4. Recreate all lists from previous autoresponder software
  5. Create and test all opt-in forms and integrations.
  6. Migrate all OPT-IN BOXES across from current sites to Interspire ones.
  7. Integrate with shopping cart solution (such as Nanacast or 1ShoppingCart) for list subscription after purchases.
  8. Move all SUBSCRIBERS across to Interspire (ensuring they have completed any sequences).
  9. Recreate all autoresponder sequences (ensure they don’t get resent automatically to the old users).
  10. Create any CUSTOM email templates
  11. Warm up the SendGrid IP.

Additional Reading

Warming up an IP Address:

FeedbackLoop Processor for IEM6:

Interspire Feedback Loop Processor

10 Email Feedback Loop Lists

Custom Headers for Unsubscribe Requests

Bulk Sender Guidelines

Interspire Mods

Interspire – Email Marketing Integration

Interspire Email Marketing WordPress Plugin

WordPress Plugin for VMA-Emailer

MSH Parallel processing for Interspire Email Marketer

Interspire MTA Addon

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

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