What Makes a Superhero in Marketing?

I was asked to write a foreword to a book recently, and today’s blog post is adapted from that, and applied to something happening over the next two weeks I’m involved in.

Su-per-he-ro (soo’per hIr’o) n., pl. ­ roes. A heroic character with a selfless, pro-social mission; with superpowers — extraordinary abilities, advanced technology, or highly developed physical, mental, or mystical skills…

Superman might have been faster than a speeding bullet and more powerful than a locomotive… But Batman, he was a real-world superhero!

With his utility belt full of advanced technology and his highly developed physical and mental skills, Bruce Wayne worked hard to develop that which set him apart from mere mortals.

He didn’t rely on birth, a spider bite, or some mad scientist to provide him with superpowers. He went out, worked hard, and built his own personal arsenal, along side his loyal butler Alfred Pennyworth and sidekick Dick Grayson.

… and video is your utility belt for the online marketing world.

Now, in the book foreword, I wrote that Ludwina (the author) had put together a league of online marketing superheroes willing to share the secrets of their powers that proves stronger than a locomotive, bringing new prospects and traffic faster than a speeding bullet and generate sales in a single bound!

Well, another Alfred has emerged named Marisa, who has put together her own league of video marketing superheroes.

Starting in the next 24 hours, 10 “Superheroes of Video,” including me, will gather to present 10 free trainings over 10 days.

If learning the tricks to making serious bucks in your business with video is something you’re interested in, then you can register with a free pass here:

Video Superhero Summit

Why video? Well, here are three stats worth noting:

1. 90% of people report that they find video helpful to reach buying decisions.

2. We’ve found nearly twice as many people click through if you include a video in your e-mails.

3. The average site visit time is less than 15 seconds, but when you include video on your site, that skyrockets to over 4 minutes.

You can get all the details and schedule over at 
the Video Superhero Summit website.

Remember the presenters during this summit are no superheroes with superpowers or extraordinary abilities, just mere mortals who have harnessed the advanced technology of video and developed physical, mental, or mystical skills through application and education!

Hope to catch ya during my session later in the week,


p.s. The book I wrote the foreword to, It’s That Easy – Online Marketing 3.0, check it out here (or it will be on Amazon shortly).

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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