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<channel>
	<title>Preneur Marketing - The Blog of Entrepreneur Pete Williams</title>
	<link>http://www.preneurmarketing.com</link>
	<description>The Blog of Entrepreneur Pete Williams</description>
	<pubDate>Sat, 22 Nov 2008 00:20:00 +0000</pubDate>
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	<language>en</language>
			<media:thumbnail url="http://farm3.static.flickr.com/2196/2488576611_145359a7e6_t.jpg" /><media:keywords>pete,williams,pete,williams,internet,marketing,internet,marketer,marketing,business,entrepreneurship,seo,advertising,preneur,marketing,preneur,search,engine,google,million,dollar,idea</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Education</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology</media:category><itunes:owner><itunes:email>pete@preneurmarketing.com</itunes:email><itunes:name>Pete Williams</itunes:name></itunes:owner><itunes:author>Pete Williams</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://farm3.static.flickr.com/2196/2488576611_145359a7e6_t.jpg" /><itunes:keywords>pete,williams,pete,williams,internet,marketing,internet,marketer,marketing,business,entrepreneurship,seo,advertising,preneur,marketing,preneur,search,engine,google,million,dollar,idea</itunes:keywords><itunes:subtitle>Entrepreneur &amp; Auhtor Pete Williams' podcast...</itunes:subtitle><itunes:summary>The audio version of entrepreneur Pete William's highly talked about and read blog - www.PreneurMarketing.com - The author of the book 'How To Turn Your Million Dollar Idea into A Relaity' covers everything from Internet Marketing, Business Developments and Entrepreneurship to Public Relations.</itunes:summary><itunes:category text="Business" /><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><itunes:category text="Education" /><itunes:category text="Technology" /><image><link>www.preneurmarketing.com</link><url>http://farm3.static.flickr.com/2196/2488576611_145359a7e6_t.jpg</url><title>Preneur Marketing</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/PreneurMarketing" type="application/rss+xml" /><item>
		<title>Your Final Chance To Own The MCG…</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/461327823/</link>
		<comments>http://www.preneurmarketing.com/petes-businesses/your-final-chance-to-own-the-mcg/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 00:20:00 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Pete's Businesses]]></category>

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		<description><![CDATA[
After being &#8220;off the market&#8221; for awhile, I&#8217;ve decided to launch the final release of MCG Crested Carpet Frames&#8230; Just in time to Christmas. 
So if you are interested in grabbing a &#8216;An Authentic Piece Of Australian History That Celebrates Sport &#8212; Immortalises AN Icon AND Will Be Worth A Fortune In Years To Come&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mcgmemories.com.au/img/image-1.jpg" alt="MCG Frame" /></p>
<p>After being &#8220;off the market&#8221; for awhile, I&#8217;ve decided to launch the final release of <font size="+2">MCG Crested Carpet Frames</font>&#8230; <strong>Just in time to Christmas. </strong></p>
<p>So if you are interested in grabbing a <font size="+2">&#8216;An Authentic Piece Of Australian History That Celebrates Sport &#8212; Immortalises AN Icon AND Will Be Worth A Fortune In Years To Come&#8217;</font> &#8230;. or just want to check out what I&#8217;m up to make sure you visit:</p>
<p><font size="+2"><a href="http://www.MCGmemories.com.au/">http://www.MCGmemories.com.au/</a></font></p>
<img src="http://feeds.feedburner.com/~r/PreneurMarketing/~4/461327823" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Saving Basketball Australia and the NBL</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183649/</link>
		<comments>http://www.preneurmarketing.com/uncategorised/saving-basketball-australia-and-the-nbl/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 00:12:31 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Uncategorised]]></category>

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		<description />
			<content:encoded><![CDATA[<p><TABLE class="dots" width="99%"  cellspacing="2" valign="top"><TR><TD class="dots" width="100%"  valign="top"><center><font size="-3"<em>This is a follow up to an earlier post entitled <a href="http://preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/">&#8216;Reviving A Brand - The ABC&#8217;S Of The NBL&#8217;</a>  </em> </font></center></TD></TR></TABLE></p>
<p><strong>An Open Letter To Basketball Australia and the NBL&#8230;</strong></p>
<p><img src="http://www.tigers.com.au/site/_content/image/00118782-image.jpg" style="border:none; padding:0" align="right" hspace="+5" width=50% height=50% />Firstly, let me say &#8216;well done&#8217; on the <a href="http://nbl.com.au/default.aspx?s=newsdisplay&#038;id=76603">vote yesterday</a> to merge the NBL &#038; Basketball Australia - It was always going to be a battle to try and progress the sport, when the face of the sport (NBL) can&#8217;t keep teams in it&#8217;s league. </p>
<p>As <a href="http://www.foxsports.com.au/story/0,8659,24620715-23769,00.html">FoxSports.com.au</a> reported <em>&#8220;Australian basketball officials have celebrated a momentous day in the chequered history of the sport in this country, with an unanimous agreement to bring the national and domestic organising bodies under the one umbrella.&#8221;</em></p>
<p>The best part of what has been reported thus far is &#8220;With this agreement, the new administration is set to press ahead with its negotiations with Fox whose proposal is believed to include <font size="+2">live coverage of every game in a revamped NBL</font> from the 2009-10 season onward, plus regular internationals featuring the Boomers and Opals&#8221;&#8230; I must congratulate whoever negotiated this &#8216;potential deal&#8217; given &#8220;the 2007/08 final Championship game attracted only 68,000 viewers on Fox Sports – about 10% of basketball participants in this country.&#8221;</p>
<p>The one thing that I hope the BA board, club owners and everyone else involved in the league realise is that <font size="+2">&#8220;It&#8217;s not about putting a winning team on the floor&#8221;</font>.. Yes you read that right.</p>
<p>I know it sounds counter-intuitive, but most &#8220;profitable&#8221; ideas are. </p>
<p>As I really focused on in my original post, and DSEG incorporated into their <a href="http://nbl.com.au/default.aspx?s=newsdisplay&#038;id=76022">&#8216;NBL Future Direction Report&#8217;</a>, the &#8220;fans&#8221; who come to put their &#8220;bums&#8221; on seats are paying for <font size="+2">a night of entertainment</font>&#8230; and seeing their team &#8220;win&#8221; is only a portion of that entertainment &#8220;pie&#8221;&#8230;  </p>
<p>I was at the Tigers v Breakers game in Melbourne last night, and even though the Tigers lost&#8230; Every single person in The Cage got their moneys worth and was entertained as the game went down to the wire&#8230; As did the Cairns v Wollongong game I was at last weekend.</p>
<p>This is even more evident in that fact that <font size="+2">Australia is currently ranked as the number two basketball nation in the FIBA Global Rankings.</font>&#8230; but clearly this hasn&#8217;t translated into a strong supporter base, and proves the standard of play has little to do with the number of people attending games. </p>
<p><font size="+2">So invest in the &#8216;game-night&#8217;</font></p>
<p>I was really excited when I walked into the Taipans v Hawks game in Cairns last Saturday night, and was greeted by their Mascot pre-game&#8230; and again it occurred at the Melbourne match last night, where the Tiger was walking the corridors &#8230; but the Tigers took it to the next level with face-painting and give-aways. (Maybe some people inside the NBL actually took my <a href="http://preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/">first blog post on the topic</a> seriously) </p>
<p>What about approaching the Nintendo&#8217;s and Sony&#8217;s of the world and strike a deal where you can have Wiis and Playstations available to be played at the venue an hour before tip-off&#8230; Or team up with Rebel Sport, to get a portable hoop(s) to game night where you can run &#8216;most free throws&#8217; in a row competitions etc etc&#8230;. Anything that can make game-night a family event&#8230; <font size="+2">and help businesses get their products in-front of their target market. </font></p>
<p>In the DSEG report they mention &#8220;Commercial reform must address these issues but has limited funds to do so&#8230;. There must be a balanced budget which means that<br />
the Board will be aggressive in pursuing commercial, government and non traditional revenue lines to drive this growth and to ensure a profitable business&#8221;.. and it&#8217;s these kind of initiatives that will result in the largest ROI, given their cost-effective implementation. </p>
<p>Also, what happened to the &#8216;best sign&#8217; contests that every club used to run back in the 90&#8217;s where the best banner won a signed team ball ?? I won about 7 signed balls over the years, and still have not used any of them. </p>
<p><font size="+2">It&#8217;s All About Building A Community</font></p>
<p>As I ranted in a video on the NBL I uploaded on Youtube a month or two ago, <strong>which has had over 9,000 views</strong> (<a href="http://au.youtube.com/watch?v=2gX_XApxKeI"> Watch Here</a>), the &#8216;thing&#8217; that is really taking over in marketing and business building today is &#8216;communities&#8217; - Look at the facebooks, myspaces and all the other &#8217;social media&#8217; businesses that are becoming the &#8216;places of choice&#8217; - it&#8217;s all about community. </p>
<p>And according to the <a href="http://www.dseg.com.au/">Dynamic Sports &#038; Entertainment Group</a> report, <font size="+2">&#8220;More people play basketball in Australia than AFL&#8221; </font> - How much more of a community do you need ?</p>
<p>And it&#8217;s this &#8216;community&#8217; that the NBL has been missing. In my previous post I spoke about the need to get players back to schools and interacting with the fans; this all helps build a community. </p>
<p>Also, allow people to comment on the stories at NBL.com.au - My previous blog post received 28 comments (<a href="http://preneurmarketing.com/business-building/reviving-a-brand-the-abcs-of-the-nbl/#comment-183">including one from a national coach</a>), and this is typically a business/marketing site. Imagine what sort of interaction, feedback and conversations could be had on the <a href="nbl.com.au">nbl.com.au</a> site, where 1,829,463 unique basketball fans have gone over the past 10 months.</p>
<p>Allowing these 1.8 million people to interact and converse creates a stronger bond and greater feeling of being &#8220;in&#8221; - which equates to more bums on seats. </p>
<p><font size="+2">Get back to schools</font></p>
<p>I am not sure what else to say about this one&#8230; Maybe this has to occur on a club level but surely you can pull rank and strongly encourage this from a BA/NBL level. </p>
<p>And I think the one unique idea proposed by Dynamic Sports &#038; Entertainment Group to <em>&#8220;Introduce a system whereby NewNBL and WNBL Clubs are allotted points for each interaction with a State/Territory Association and clubs must accumulate a certain number of points each season in order to retain their license the following season&#8221;</em> is brilliant and one that should absolutely adopted. </p>
<p><font size="+2">Advertise the league -<em> I&#8217;d like to see that.</em> </font></p>
<p>The AFL&#8217;s &#8216;<a href="http://www.youtube.com/watch?v=fhfuA2c88BY">I&#8217;d Like To See That</a>&#8216; campaign was one of the best pieces of sports marketing I&#8217;ve seen&#8230; and if the man behind the South Dragons inception, Mark Cowan, who owns a global branding and advertising outfit <a href="http://www.cowandesign.com/">Cowan Design</a> can&#8217;t set-up with a stella marketing/advertising campaign, than I don&#8217;t know who can. </p>
<p>The DSEG report mentions: <em>&#8220;Declining crowds and TV market share and apathy towards its heroes have led to the NBL not taking its rightful place as a major tier one competition in Australia.&#8221; </em> - I&#8217;m sorry but which players in the league are meant to be looked as &#8216;heroes&#8217; ? You need to position and market the players you want the kids to latch onto&#8230; </p>
<p><font size="+2">Let kid&#8217;s under 12 go to all games for free&#8230; </font></p>
<p>Let&#8217;s face it, the economy is tightening up, discretionary spending is going to get lower and things like sporting events are going to get hit <strong>- hard</strong>. If you allowed children under 12 or 13 to go to the games for free it would make the night out more accessible for a lot of families, encourage groups of kids to get to games and build a strong &#8216;life-long&#8217; bond with the sport like I did when I as younger&#8230; and translate into lots of &#8216;back-end merchandise sales. </p>
<p>Speaking of kids; why oh why would DSEG suggest to invest money (they openly don&#8217;t have) to &#8220;<em>Re-launch Aussie Hoops in 2010 to be a truly nationally consistent program engaging junior players in the sport of basketball.</em>&#8221; when there is a already developed, tested and internationally endorsed program available to them in <a href="http://billybounce.com/">&#8216;Billy Bounce&#8217;</a></p>
<p>Billy Bounce was developed in Australia, by an ex-NBL player and endorsed in countries all across the globe (including USA, Asia, Ireland &#038; Dubai) and will be easily and effortlessly rolled out across this country in an AFL Auskick style, if BA simply pull their heads out of their ass and allow an entrepreneur to &#8216;make some money&#8217; himself along the way. </p>
<p>Yes, the reason (I believe) it wasn&#8217;t endorsed by the NBL and BA, is the the muppets who were in control at the time and ran the sport into the ground, didn&#8217;t want to see a &#8216;company&#8217; to also make money with a junior program roll-out, even though BA and the local communities leagues would make significant $$ under the proposed model as well&#8230; So they went ahead and sunk a lot of money they didn&#8217;t have into a &#8216;failed&#8217; AussieHoops program, that if relaunched will need to have more money thrown at it.  </p>
<p><font size="+2">Allow Outside Help</font></p>
<p>Yep, this is blatant, outright and obvious pitch. I want to help. I know I can help&#8230;. Just ask. </p>
<p>Even though I would accept one of the DSEG suggested spots on the  new &#8220;seven person Board made up of five elected and two appointed directors, all of whom are independent&#8221;, just ask me to sit in on some planning sessions, I guarantee I can make a difference to the sport I love in this country. </p>
<p><font size="+2"> Once the league and clubs put their focus on making the game night an &#8216;event&#8217;&#8230; they will start to attract the &#8216;fans&#8217;&#8230; and the sponsors $$$ will soon follow</font>&#8216;</p>
<p> <a href="http://www.preneurmarketing.com/uncategorised/saving-basketball-australia-and-the-nbl/#more-251" class="more-link">(more&#8230;)</a></p>
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		<title>How I Started Getting Things Done with David Allen’s GTD.</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183650/</link>
		<comments>http://www.preneurmarketing.com/uncategorised/how-i-started-getting-things-done-with-david-allens-gtd/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 19:21:51 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Uncategorised]]></category>

		<category><![CDATA[book review]]></category>

		<category><![CDATA[David Allen]]></category>

		<category><![CDATA[getting things done]]></category>

		<category><![CDATA[GTD]]></category>

		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/uncategorised/how-i-started-getting-things-done-with-david-allens-gtd/</guid>
		<description><![CDATA[I&#8217;ve had a recent change in my thinking when it comes to &#8216;getting things done&#8217; and productivity&#8230; I no longer rule my day based on &#8216;priorities&#8217;&#8230; it&#8217;s now all about &#8216;context&#8217; 
This new outlook is comes from David Allen&#8217;s book &#8216;Getting Things Done&#8217;, where David outlines the way to get more done is by focusing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.wikisummaries.org/uploads/3/36/Getting-things-done.jpg" style="border:none; padding:0" align="right" hspace="+5" width=30% height=30%  />I&#8217;ve had a recent change in my thinking when it comes to &#8216;getting things done&#8217; and productivity&#8230;<font size="+2"> I no longer rule my day based on &#8216;priorities&#8217;&#8230; it&#8217;s now all about &#8216;context&#8217; </font></p>
<p>This new outlook is comes from David Allen&#8217;s book &#8216;Getting Things Done&#8217;, where David outlines the way to get more done is by focusing on context; such as your location, time and energy levels. Obviously phone calls can only be made when I&#8217;m near a phone&#8230; I can only reply to emails when I am near my laptop (or iPhone)&#8230; etc etc&#8230; </p>
<p><font size="+2">And it&#8217;s this focus on &#8216;actions&#8217; and &#8216;contexts&#8217; that have changed my productivity so dramatically. </font></p>
<p>But before I go on a big rant about &#8216;contexts&#8217;, let me outline the core principles to Getting Things Done:</p>
<p><font size="+2" color="#6699CC" >1. <u>Collect</font></u></p>
<p>The first step is a pretty obvious one, but like most &#8216;obvious success principles&#8217;, it seems to be overlooked due to it&#8217;s simplicitly&#8230; </p>
<p>Anytime anything crosses your mind that requires some sort of response or action from you, <font size="+2">Write It Down</font>; carry a notebook, a little tape recorder, email yourself or put an in-box on your desk&#8230; Any tool that gets it out of your head and into the &#8217;system&#8217;.</p>
<p><font size="+2" color="#6699CC" >2. <u>Process</font></u></p>
<p>Next you clear the items from the memory bucket(s). Start at the top of the list, deal with one item at a time, and do not move onto the next until one of the following things are done and never put anything back into the in-box, every item on the list has one of the outcomes below.</p>
<p>So with every entry ask yourself one simple question <font size="+2">“is there an action I need to take about this item?”</font><br />
<img src="http://www.preneurmarketing.com/wp-content/gtd_process.gif" style="border:none; padding:0" align="right" hspace="+5" width=40% height=40%  />
<ul>
<li>If an item requires action:</li>
<ol>
<li>do it right way (if it takes less than two minutes*),</li>
<li>delegate it to someone else, or</li>
<li>defer it for action later (using the method below).</li>
</ol>
<li>If it&#8217;s not something that can be &#8216;actioned&#8217;,</li>
<ol>
<li>file it,</li>
<li>toss it out, or</li>
<li>save it for possible action later.</li>
</ol>
</ul>
<p>The underlying rule of this is The 2-minute Rule: <font size="+2">If it takes less than 2 minutes to do something, do it right away.</font></p>
<p><font size="+2" color="#6699CC" >3. <u>Organize <em>(The Defered Items)</em></font></u></p>
<p>The foundation of this entire GTD system is lists. I love lists - it gives you structure and makes your memory redundant (something I really need)</p>
<p>The first set of lists you need are <strong>Projects.</strong> A project is anything that will need more than one action to complete. Think; &#8216;create new website for X&#8217; or &#8216;Prepare presentation for Y&#8217; or &#8216;Relaunch MCG Carpet Business&#8217; etc etc. </p>
<p>Just to clarify here - &#8216;creating a website&#8217; or &#8216;Relaunching MCG Carpet Business&#8217; isn&#8217;t an action; <font size="+2">it&#8217;s a project made up of a bunch of little &#8216;actions&#8217;. </font> </p>
<p>And it&#8217;s in this principle that I had one of my biggest &#8216;awakenings&#8217; - One of the major reasons I wasn&#8217;t getting through my to-lists is that my to-list was filled with projects, not actions&#8230; and I always felt overwhelmed&#8230; But as I outlined in a <a href="http://preneurmarketing.com/business-building/achieving-success-with-the-cumulative-effect/">previous post</a> &#8220;It’s this <font size="+2">focus on actions rather then goals </font>, that allow us to get started and see progress, which stimulates motivation and instills habits. </p>
<p>Instead of looking at a project or goal as a result, try looking at it as a series of small cumulative actions; and if you do those ‘simple’ actions<font size="+2"> the result will take care of itself. </font></p>
<p>So once you have all your &#8216;Projects&#8217; outlined, you need to list all the <strong>Actions</strong> required to complete that &#8216;Project&#8217;&#8230;</p>
<p>So for every item/project/goal requiring your attention, decide what is the next action you can take. (For example - if the item is ‘Relaunch MCG Business’, the next action might be ‘count how many MCG Carpet squares are locked in the safe’, or ‘call Ken about framing cost estimates’, or something similar.) No matter the number of steps and actions required to complete the project, there will always be something that you need to do next/first, and this should be recorded in the next actions list under each project. . </p>
<p>Next (and and the most powerful step of GTD) is to <font size="+2">give each &#8216;Action&#8217; a &#8216;Context&#8217;.</font> And the context is based on what/where the action is completed such as ‘@office’ for actions that can only be done in the office, ‘@phone’ for actions that require a phone call, or ‘@email’ for email related actions.</p>
<p>And if you&#8217;re super anal give it a time context based on how long it *should* take to complet; @10m, @30m, @2h etc etc</p>
<p><font size="+2" color="#6699CC" >4. <u>Review + Do</font></u></p>
<p>Now that you’ve processed your actions and organized your projects, you need look at those lists. You need to review the lists throughout the day, and choose what needs to be done  next based on:</p>
<p>    * context (where you are)<br />
    * time available<br />
    * energy available</p>
<p>By breaking down your to-do list into projects and actions there are two amazingly freeing outcomes:</p>
<p><strong>1.</strong> By sitting down and focusing on single project and working through those already planned actions.. the <a href="http://preneurmarketing.com/business-building/achieving-success-with-the-cumulative-effect/">cumulative effect principle kicks</a> in, and you begin to see progress and build momentum.</p>
<p>Not to mention the benefits of sitting down and focusing a solid block of time on one project&#8230; as opposed to doing what most of us do, and jump from project to project based on what&#8217;s on the top of the pile and the &#8216;biggest&#8217; priority. </p>
<p><strong>2. </strong>Plus by focusing on &#8216;contexts&#8217;; if I am in an &#8216;email mood&#8217; I can simply filter my &#8216;next action list&#8217; by @email and just knock off all the emails I need to send across a series of projects very very quickly&#8230;.or I can still work towards my goals in a sequential manner based on &#8216;Where I am&#8217; or &#8216;What I have available&#8217;&#8230; So if I am driving between meetings I can simply filter my actions by @Phone and make all the calls needed.</p>
<p><font size="+2">With the power of context,  whether you want to work through a projects actions, or want to focus on a type of action (like make a bunch of phone calls in the car) the &#8216;context&#8217; tag gives you flexibility and never leaves you asking &#8220;What should I do next?&#8221; </font></p>
<img src="http://feeds.feedburner.com/~r/PreneurMarketing/~4/448183650" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>If You Give Something a Score It Becomes a Game.</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183651/</link>
		<comments>http://www.preneurmarketing.com/video-of-the-week/if-you-give-something-a-score-it-becomes-a-game/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 00:53:48 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Video of the Week]]></category>

		<category><![CDATA[do]]></category>

		<category><![CDATA[do lectures]]></category>

		<category><![CDATA[lectures]]></category>

		<category><![CDATA[matt jones]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/video-of-the-week/if-you-give-something-a-score-it-becomes-a-game/</guid>
		<description><![CDATA[The Do lectures are all about getting a handful of speakers together in one place, in the hope that they may inspire you to go Do something. To give you the tools and the desire to change the things you care about.
Here is Matt Jones&#8217; (Designer. Creative Director. Web guru. Blogger.) presentation:





 &#8220;The lesson of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dolectures.co.uk">The Do lectures</a> are all about getting a handful of speakers together in one place, in the hope that they may inspire you to go Do something. To give you the tools and the desire to change the things you care about.</p>
<p>Here is Matt Jones&#8217; (Designer. Creative Director. Web guru. Blogger.) presentation:</p>
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<p><font size="+2"> &#8220;The lesson of the internet.. The internet is for bringing people together who thought they were alone and didn&#8217;t have a voice&#8221;  -Matt Jones </font></p>
<p> <a href="http://www.preneurmarketing.com/video-of-the-week/if-you-give-something-a-score-it-becomes-a-game/#more-264" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/PreneurMarketing/~4/448183651" height="1" width="1"/>]]></content:encoded>
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		<media:content url="http://feeds.feedburner.com/~r/PreneurMarketing/~5/425920019/dolecturesplayer.swf" fileSize="67546" type="application/x-shockwave-flash" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>The Do lectures are all about getting a handful of speakers together in one place, in the hope that they may inspire you to go Do something. To give you the tools and the desire to change the things you care about. Here is Matt Jones&amp;#8217; (Designer. Cre</itunes:subtitle><itunes:author>Pete Williams</itunes:author><itunes:summary>The Do lectures are all about getting a handful of speakers together in one place, in the hope that they may inspire you to go Do something. To give you the tools and the desire to change the things you care about. Here is Matt Jones&amp;#8217; (Designer. Creative Director. Web guru. Blogger.) presentation: &amp;#8220;The lesson of [...]</itunes:summary><itunes:keywords>pete,williams,pete,williams,internet,marketing,internet,marketer,marketing,business,entrepreneurship,seo,advertising,preneur,marketing,preneur,search,engine,google,million,dollar,idea</itunes:keywords><feedburner:origLink>http://www.preneurmarketing.com/video-of-the-week/if-you-give-something-a-score-it-becomes-a-game/</feedburner:origLink><enclosure url="http://feeds.feedburner.com/~r/PreneurMarketing/~5/425920019/dolecturesplayer.swf" length="67546" type="application/x-shockwave-flash" /><feedburner:origEnclosureLink>http://www.dolectures.co.uk/media/video/dolecturesplayer.swf</feedburner:origEnclosureLink></item>
		<item>
		<title>The Best Mac Software for Productivity &amp; Getting Things Done.</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183652/</link>
		<comments>http://www.preneurmarketing.com/cool-applications/the-best-mac-software-for-productivity-getting-things-done/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 03:03:49 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Cool Applications]]></category>

		<category><![CDATA[David Allen]]></category>

		<category><![CDATA[Evernote]]></category>

		<category><![CDATA[GTD]]></category>

		<category><![CDATA[iTunes]]></category>

		<category><![CDATA[Mac]]></category>

		<category><![CDATA[MailTags]]></category>

		<category><![CDATA[Merlin Mann]]></category>

		<category><![CDATA[Quicksilver]]></category>

		<category><![CDATA[Things]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/cool-applications/the-best-mac-software-for-productivity-getting-things-done/</guid>
		<description><![CDATA[This blog post is a culmination of a few events of late&#8230; 
Firstly, my good pal Brent Hodgson has seen the light and made the jump from PC to Mac. (come to think of it Brent &#8216;kinda&#8217; looks a little like the MAC guy).
Secondly, I&#8217;ve implemented a few changes in the way I manage my [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://twinkle.s3.amazonaws.com/s_12241485191901848.jpg" alt="Brent Hodgson Buys A Mac" width=30% height=30% align="right" style="border:none; padding:0"/>This blog post is a culmination of a few events of late&#8230; </p>
<p>Firstly, my good pal <a href="http://brenthodgson.com/">Brent Hodgson</a> has seen the light and made the jump from PC to Mac. <em>(come to think of it Brent &#8216;kinda&#8217; looks a little like the MAC guy)</em>.</p>
<p>Secondly, I&#8217;ve implemented a few changes in the way I manage my time and the way I get things done&#8230; <font size="+2">which has resulted in some amazing results</font>&#8230; and these changes have primarily come from threes sources: <font size="+2">David Allen&#8217;s book &#8216;Getting Things Done&#8217;, Eben Pagan&#8217;s &#8216;<a href="http://preneurmarketing.com/Productivity.php">Wake up Productive</a>&#8216; Course</font><font size="+2"> and the book &#8216;Power Of Full Engagement&#8217;</font></p>
<p>And thirdly it&#8217;s largely thanks to some MAC software I am using to implement the &#8216;lessons and actions&#8217; drawn from the above resources, that&#8217;s resulted in my ability to get more done, and I wanted to share some those Mac programs with everyone.<br />
<strong><br />
So here is my list of the top productivity tools and Mac Software for getting things done. </strong><br />
 <a href="http://www.preneurmarketing.com/cool-applications/the-best-mac-software-for-productivity-getting-things-done/#more-271" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/PreneurMarketing/~4/448183652" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The Power Of An Office Wiki For Procedure Documentation</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183653/</link>
		<comments>http://www.preneurmarketing.com/business-building/the-power-of-an-office-wiki-for-procedure-documentation/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 02:44:01 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Business Building]]></category>

		<category><![CDATA[business wiki]]></category>

		<category><![CDATA[corporate wiki]]></category>

		<category><![CDATA[interlectaul property]]></category>

		<category><![CDATA[ip]]></category>

		<category><![CDATA[office wiki]]></category>

		<category><![CDATA[wiki]]></category>

		<category><![CDATA[wikipedia]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/business-building/the-power-of-an-office-wiki-for-procedure-documentation/</guid>
		<description><![CDATA[Whether you run a traditional bricks and mortar business or an outsource focused web-based business, one of the biggest challenges we face is documenting the process and procedures needed to run the business. 
So much intellectual property inevitably gets stored in the individual teams heads&#8230;. which not only results in you keeping an ineffective employee [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.ikiw.org/wp-content/uploads/2008/04/working-the-wiki-way.jpg" style="border:none; padding:0" align="right" hspace="+5" height=50% width=50%/>Whether you run a traditional bricks and mortar business or an outsource focused web-based business, one of the biggest challenges we face is documenting the process and procedures needed to run the business. </p>
<p><font size="+2">So much intellectual property inevitably gets stored in the individual teams heads</font>&#8230;. which not only results in you keeping an ineffective employee on the payroll because they &#8216;know too much&#8217;&#8230; but what happens when a new member joins the team and needs to learn the processes and procedures? Someone inevitably has to take time away from &#8216;bottom line value&#8217; tasks to walk the newbie through typically &#8216;basic&#8217; processes. </p>
<p>No matter how big or small your business is <font size="+2">you will be faced with this problem</font> on some level. </p>
<p><a href="http://www.davidjenyns.com">David Jenyns</a> (The other guy who <a href="http://www.youtube.com/watch?v=Sp-a9DaEgnA">sold the MCG</a>) gave me one of the <strong>most impactful pieces of advice I&#8217;ve received this year.</strong> See Dave runs some very successful internet-based info-marketing businesses and has implemented an <strong>office wiki</strong> of sorts to combat this problem.  We&#8217;ve since implemented these in all my offices/teams and the results have been beyond my expectations.  </p>
<p>Unlike a &#8216;traditional wiki&#8217; where everyone chips in and contributes to the entire documentation, we&#8217;ve encouraged every team member to create <font size="+2">short &#8217;screen capture videos&#8217; covering each of the individual tasks/processes/procedures that make up a persons role.</font></p>
<p>These videos cover everything from &#8216;how to create a new proposal&#8217; to &#8216;how to set up an email account for a new team member&#8217; and even &#8216;how to change a products price in our various online stores&#8217;</p>
<p>So not only does this mean that all the &#8216;procedural IP&#8217; is now stored, backed up and out of the teams heads&#8230; but as the team grows people can learn from  (and always refer back to) the office wiki. People learn so much better by simply watching what needs to be done, as opposed to reading and interpreting from a dry procedures manual. And as we grow our interstate offices (or outsource more), we can simply send links to the videos stored on our intranet to those team-members.</p>
<p>Plus this style of office-wiki is cheaper, faster and easier to create then traditional procedure manual - we simply got each person to list all the &#8216;tasks&#8217; they go through on a given week, and then <Font size="+2">&#8216;the next time&#8217; they preformed one of those tasks</font> they put on their headphones, hit record and captured a video of them performing. It was that simple. </p>
<p><em>We might even throw a little Infiniti-Emmy party. </em></p>
<p>Here are a few<Font size="+2"> software suggestions for creating your screen-capture videos</font>:<br />
<a href="http://www.camstudio.org">CamStudio</a> - Free Windows based program.<br />
<a href="http://www.techsmith.com/camtasia.asp">Camtasia</a> - Paid Windows based program<br />
<a href="http://www.flip4mac.com/screenflow.htm">ScreenFlow</a> - Mac based program </p>
<p><Font size="+2">And just for kicks,</font> here is the <a href="http://en.wikipedia.org/wiki/Corporate_wiki">Wikipedia definition of a Corporate Wiki</a>:<br />
<em>&#8220;A <strong>corporate wiki</strong> is a wiki used in a corporate (or organisational) context, especially to enhance internal knowledge sharing. Wikis are increasingly used internally by companies and public sector organizations, some as prominent as Adobe Systems, Intel, Microsoft and the FBI. Depending on the size of a corporation, they may add to or replace centrally-managed content management systems. Their decentralised nature allows them, in theory, to <strong>disseminate needed information across an organization faster and cheaper </strong>than a centrally controlled knowledge repository&#8221;</em></p>
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		<title>30 Day Challenge KIVA Store is Now Open</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183654/</link>
		<comments>http://www.preneurmarketing.com/30-day-challenge/30-day-challenge-kiva-store-is-now-open/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 21:08:34 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[30 Day Challenge]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/30-day-challenge/30-day-challenge-kiva-store-is-now-open/</guid>
		<description><![CDATA[Hey There 30DC&#8217;s,
Pete here&#8230; and I have the honor of letting you all know that the much anticipated 30 Day Challenge Merchandise is now available.
You can check out the store here: http://www.cafepress.com/30daychallenge
We&#8217;ve opened the store today in conjunction with Blog Action Day and the best bit about the store is that all the proceeds raised [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://farm4.static.flickr.com/3137/2945542084_869bd5c6ca.jpg" width=30% height=30% align="right" style="border:none; padding:0"/>Hey There 30DC&#8217;s,</p>
<p>Pete here&#8230; and I have the honor of letting you all know that the much anticipated <a href="http://www.thirtydaychallenge2008.com">30 Day Challenge</a> Merchandise is now available.</p>
<p><font size="+2">You can check out the store here: <a href="http://www.qksrv.net/click-2515141-10463747?URL=http://www.cafepress.com/30DayChallenge">http://www.cafepress.com/30daychallenge</a></font></p>
<p>We&#8217;ve opened the store today in conjunction with <a href="http://blogactionday.org">Blog Action Day</a> and the best bit about the store is that all the proceeds raised from the sale of these cool items (including an awesome 30DC Flip Mino) contributes to the 30DC Kiva Account - and helps fight poverty. </p>
<p><font size="+2">During this years auction we raised a whopping US$7,776.50 for KIVA, which is fantastic</font>&#8230; and you can continue to help this great cause and look very sharp at the same time. </p>
<p>Here&#8217;s a quick look at some of the gear that&#8217;s available.<br />
<img src="http://farm4.static.flickr.com/3205/2945508580_ce268a13c5.jpg" alt="" /></p>
<p>Now a big &#8216;THANK YOU&#8217; goes out to Aussie 30 Day Challenger Luke Martin, who created this awesome design. If you would like a wallpaper version of the design, he&#8217;s made one available over at his blog - <a href="http://designbus.net/ ">http://designbus.net/</a></p>
<p><font size="+2">Make sure you check the store out at: <a href="http://www.qksrv.net/click-2515141-10463747?URL=http://www.cafepress.com/30DayChallenge">http://www.cafepress.com/30daychallenge</a></font></p>
<p>Speak Soon&#8230;</p>
<p>Pete</p>
<p>p.s. There has been some more progress with the 30 Day Challenge Book aswell&#8230; We are almost at the &#8216;ink on contract&#8217; stage, which means we will be finalizing all the content very shortly. If you have a story that you feel the world would benefit from, please make sure you leave your story in the forums at <a href="http://www.thirtydaychallenge.com/forums/thirty-day-challenge-experiences/">http://www.thirtydaychallenge.com/forums/thirty-day-challenge-experiences/</a></p>
<p><script src="http://blogactionday.org/js/497f6d04f4fc0a683260872327eb96d5b05737b0"></script></p>
<p></br><br/></p>
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		<item>
		<title>When Is Poverty NOT Poverty ?</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183657/</link>
		<comments>http://www.preneurmarketing.com/events/when-is-poverty-not-poverty/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 10:39:34 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/events/when-is-poverty-not-poverty/</guid>
		<description><![CDATA[When you think of poverty what do you think about ?
African children struggling for food&#8230; 
The homeless on your city streets&#8230;
Dirty water in a third world country&#8230;.
According to Wikipedia: &#8220;Poverty is deprivation of common necessities that determine the quality of life, including food, clothing, shelter and safe drinking water, and may also include the deprivation [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://websiterepository.ed.ac.uk/annualreview/0405/images/poverty.jpg" style="border:none; padding:0" align="right" hspace="+5" width=40% height=40% />When you think of poverty what do you think about ?</p>
<p><em>African children struggling for food&#8230; </p>
<p>The homeless on your city streets&#8230;</p>
<p>Dirty water in a third world country&#8230;.</em></p>
<p>According to Wikipedia: &#8220;Poverty is deprivation of common necessities that determine the quality of life, including food, clothing, shelter and safe drinking water, and <font size="+2">may also include the deprivation of opportunities to learn, to obtain better employment to escape poverty, and/or to enjoy the respect of fellow citizens<br />
</font></p>
<p>One key element from this definition that I would almost guarantee that most of you would have not considered is <em>&#8220;the deprivation of opportunities to learn, to obtain better employment to escape poverty&#8221;</em><br />
<strong><br />
Is depression a form of poverty ?</p>
<p>Is a limited education a form of poverty ?</p>
<p>Is reduced human interaction a form of poverty ?<br />
</strong><br />
Absolutely, and <font size="+2">it&#8217;s this form of poverty that is generally over-looked.</font><br />
 <a href="http://www.preneurmarketing.com/events/when-is-poverty-not-poverty/#more-269" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>How To Change The World With A Little Action….</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183659/</link>
		<comments>http://www.preneurmarketing.com/events/how-to-change-the-world-with-a-little-action/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 19:21:42 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Online Marketing]]></category>

		<category />

		<category><![CDATA[Blog Action Day]]></category>

		<category><![CDATA[Kiva]]></category>

		<category><![CDATA[World Vision]]></category>

		<guid isPermaLink="false">http://preneurmarketing.com/events/how-to-change-the-world-with-a-little-action/</guid>
		<description><![CDATA[One of the most powerful aspects of having a blog is that anyone, anywhere can have a voice to express opinions and make a difference&#8230; this post is my way of helping World Vision change the world, my entry in TheLearnAboutPoverty.org Blog Action Day contest and a much more articulate, in-depth version of my comment [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogactionday.org"><img src="http://blogactionday.s3.amazonaws.com/banners/200x200.jpg" style="border:none; padding:0" align="right" hspace="+5" /></a>One of the most powerful aspects of having a blog is that <font size="+2">anyone, anywhere can have a voice to express opinions and make a difference</font>&#8230; this post is my way of helping World Vision change the world, my entry in <a href="http://learnaboutpoverty.org/2008/10/09/blog-action-day-competition/">TheLearnAboutPoverty.org</a> <a href="http://blogactionday.org/">Blog Action Day</a> contest and a much more articulate, in-depth version of my <a href="http://www.problogger.net/archives/2008/10/10/win-an-ultimate-digital-training-day-prize-australian-residents-only/#comment-4271179">comment</a> on the related ProBlogger.net blog (complete with less spelling mistakes)</p>
<p>It&#8217;s going to be a loooong post, so grab a cup of green tea, put on those slippers and settle in.<br />
 <a href="http://www.preneurmarketing.com/events/how-to-change-the-world-with-a-little-action/#more-268" class="more-link">(more&#8230;)</a></p>
<img src="http://feeds.feedburner.com/~r/PreneurMarketing/~4/448183659" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Top 50 Australian Marketing Blogs</title>
		<link>http://feeds.feedburner.com/~r/PreneurMarketing/~3/448183660/</link>
		<comments>http://www.preneurmarketing.com/online-marketing/top-50-australian-marketing-blogs/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 23:31:33 +0000</pubDate>
		<dc:creator>pete@preneurmarketing.com (Pete Williams)</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Pete's Businesses]]></category>

		<category><![CDATA[Australian Blogs]]></category>

		<category><![CDATA[Julin Cole]]></category>

		<category><![CDATA[Marketing Blogs]]></category>

		<category><![CDATA[Top Blogs]]></category>

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		<description><![CDATA[Julian Cole over at Adspace Pioneers has published his second edition of the Top 50 Australian Marketing Blogs, which had also been included in the newly redesigned BandT Magazine(see pages 35-38).
And PreneurMarketing.com made the list on Julians&#8217; site at 24, but 22 in the mag (Not sure how that works, but I&#8217;ll take it.)
The methodology [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://theinspirationroom.com/daily/images/2008/10/australia-marketing-blogosphere.jpg" style="border:none; padding:0" align="right" hspace="+5" height=40% width=40% />Julian Cole over at <a href="http://adspace-pioneers.blogspot.com/">Adspace Pioneers</a> has published his second edition of the Top 50 Australian Marketing Blogs, which had also been included in the newly redesigned <a href="http://activemagazine.smedia.com.au/ActiveMagazine/getBook.asp?Path=BTN/2008/10/07&#038;ReaderStyle=DefaultPP&#038;BookCollection=BTN">BandT Magazine</a>(see pages 35-38).</p>
<p>And <font size="+2">PreneurMarketing.com made the list on Julians&#8217; site at 24, but 22 in the mag</font> (Not sure how that works, but I&#8217;ll take it.)</p>
<p>The methodology for the Top 50 Marketing Blogs is rated in terms of how many people read the blog (Alexa Ranking 20%), how well it rates on Google (Google Page Rank 20%), how many people are linking to their content (Technorati 40%), and a subjective score of how relevant the content is to Australian marketing, which is rated by Julian Cole (Pioneer Rating 20%).</p>
<p>A <font size="+2">BIG THANKS </font> to Julian for the hard work and well done to all the bloggers who have been included in the Top 50 Marketing Blogs.<br />
 <a href="http://www.preneurmarketing.com/online-marketing/top-50-australian-marketing-blogs/#more-267" class="more-link">(more&#8230;)</a></p>
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