In this presentation, Pete opened the audience’s eyes in a big way. His opening line was simply “Who runs an Internet business”, to which most people in the audience said yes. Pete disagreed. His argument is that you are running a BUSINESS with a single channel to market –- the Internet and that you are leaving money on the table. He is right.
He then delivers an excellent session providing strategy and real world tactics of at least a dozen ways to generate and nurture leads for your business using purely offline techniques.
With the action points he gives, this presentation cannot fail to make a difference to your business.