Media Strategies for Internet Marketers

How to Use Publicity and Offline Exposure to Drive More Traffic and Increase Conversions Online

Publicity in real world media such as newspapers, magazines and trade journals is the best endorsement you can possibly get for your online business or blog.  In Media Strategies for Internet Marketers, entrepreneur Pete Williams passes on proven methods to help you generate the publicity and exposure you deserve, including:

  • Professionally writing and distributing your own press releases
  • Pitching your own article to the media and get published
  • Reliable techniques to capture the attention of journalists and editors
  • ‘The Halo Effect’, and why it is the best testimonial even money can’t buy
  • And how you can achieve all of this without putting in any extra time, money or effort!

With $176 worth of downloadable bonus content, a purchase of the book will also give you access to audio interviews with PR experts and full sessions from Pete’s marketing eCourses, Unleashing the Power of Publicity and Going Analogue!

Available in print, ePub, LRF, PDB, PDF and other formats.


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(Full sessions from Pete’s marketing courses worth over $100)

  • Press Release Distribution video session (MP4) where you’ll learn how to send out your press release, what sending options you have depending on your budget and where your target market is and much, much more
  • A 46-minute audio interview (MP3, 42.73 MB) with Dan Janal (founder of publicity resource network PR Leads) where you’ll find out how to get journalists calling you for interviews, how to deal with reporters successfully and much, much more
  • Buying Direct Mail Lists video session (MP4) where you’ll learn how to buy physical addresses for your marketing activities, how you could sell your own list and rent it out to other people and much, much more

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about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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