Preneurcast033: Business Books for Beginners

This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business.


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Transcript:
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Books Mentioned:

- Pete’s Top 5 Business Books for Beginners:
Influence – Robert Cialdini
The Art of the Start – Guy Kawasaki (Based on Rules for Revolutionaries)
The Little Red Book of Selling – Jeffrey Gittomer
Guerilla Marketing – Jay Conrad Levinson
How to Turn Your Million Dollar Idea into Reality – Pete Williams (get this for free at http://preneurmarketing.com)

- Pete’s Honourable Mentions:
My Life in Advertising/Scientific Advertising – Claude Hopkins
Business Model Generation – Alexander Osterwalder

- Dom’s Top 5 Business Books for Beginners:
The E-Myth – Michael E Gerber
Rework – Jason Fried
Built to Sell – John Warillow
Why We Buy – Paco Underhill
Pitch Anything – Oren Klaff

- Dom’s Honourable Mentions:
Flinch – Julien Smith

Online Resources:
http://JustReadItFor.me – Awesome service that publishes detailed business book reviews
http://audible.com – Audio Book subscription service

  • John Simon

    I would recommend Peter Church’s book Added Value-the life stories of Indian business leaders. Amazing insight on some truly inspirational people. You should read this book not only because it was fantastically insightful and interesting in relation to the individuals but also gives the reader an incredibly helpful view of the mindset of the business leaders. The book is an excellent primer for anyone seeking to do business.

    http://amzn.com/B009PMPKZ4

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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