If your word was an investment, publicly traded on the share market….
how would the market value your word?
Would it be a blue chip? … steady, always reliable but conservative?
A volatile share? … some great results, then disappointing everyone… then maybe up again… then down?
A seasonal share? … doing well when things are easy, but when things get a little tough dropping off a cliff?
How about a dot com? … talking up a good story but not producing any results. ultimately losing everyones trust?
What about a penny worthless? … promising better results, but never producing the goods?
Maybe a star performer? … a long record of great results, striving to greatly improve all the time? A real bullet??
How would your word be rated?