Category Archives: Noise Reduction

Breakthroughs, Triggers, Influence + Tested Methods [Noise Reduction .78]

I know I usually rant and rave about the fact that your portfolio needs to be larger than your library. That you need to be taking action and building a portfolio of results — as opposed to spending all your resources on just learning and creating a dusty bookshelf.

Well, I’ve learnt that no matter how much I preach, sometimes, as they say, if you can’t beat ‘em, join ‘em.

So, in this week’s edition of Noise Reduction, I wanted to share with you a list of what I believe are some of the non-negotiable must-have books in your marketing library.

No matter what I say, you’re most likely going to be buying books and courses anyway… at least make them the right ones.

Pete

Copywriting, Sales Games + September Marketing Ideas [Noise Reduction .77]

“I’ve always believed writing ads is the second most-profitable form of writing. The first is ransom notes…”
- Phil Dusenberry

Hey Gang,

As you may have seen, we’re having a little sales, influence and copywriting focus here in the Preneur Community at the moment… and that’s spilling over to today’s Noise Reduction below.

Now, have you ever noticed that nearly every week there’s some calendar event going on, be it a local, national or international holiday, an awareness week, a cultural celebration, or a lead-up to a major sporting event? Have you noticed savvy marketers in other businesses and industries seizing upon these calendar events and thought, “Wow, I wish I was that clever?” Well, with a new blog series we’ve started (below), we’ve got your back with a massive swipe file of sales and promotional ideas!

Plus, the podcast will be back real soon with some cool conversations — including one with an absolute direct-response legend and author of the must-read book Triggers, Joe Sugarman.

Pete

Compelling Surveys & Questionnaires, Healthy Passwords & Lead Magnet Examples [Noise Reduction .76]

Hey Gang,

I can’t wait for you all to hear some of the new podcast interviews I’ve been recording this week. As our active PreneurCast listeners would know, Dom and I are taking a short break from publishing new episodes, and rebroadcasting some of the best shows from our 3-year catalogue.

But we’ll be back with all-new shows very shortly, including two I recorded this week: one with the direct-marketing legend behind the BluBlocker Sunglasses, Joe Sugarman, and one with Phil Barham, who is the man responsible for the My Family Sticker phenomenon.

Until then, I hope you’re enjoying reliving some of the best podcasts we’ve done, along with this week’ s Noise Reduction below.

Pete

p.s. If you’re interested, one of the projects I’ve been working on during this break just went live over at PonsfordPen.com.au.

Insane Guarantees, Micro-Commitments, + Free-Image Sources [Noise Reduction .75]

Hey Team,

So you may have seen the essay we wrote recently on Guarantees over on the Blog.

Well, the team over at MagCast are right at the final stages of their 2014 intake, and have taken their guarantee to the next level:

If you publish one issue a month for the next 12 months and you’re not thrilled with the results your digital magazine is getting, they’ll buy your licence back for double what you paid for it.

Think about this offer for a moment: they are essentially guaranteeing a 100% ROI for their publishers — a guaranteed minimum exit price for their publishers’ businesses. What a risk reversal for a target market of online marketers!

These publishers (which you still have time to become) are investing in the platform and training, so they can make a profitable digital magazine. Now, what’s their biggest concern?

It’s, “If I create this magazine each month, am I going to make any money?” right? We’ll they’ve completely removed that risk by guaranteeing a minimum profit. Not a money-back guarantee, a profit guarantee!

Now they’ve got the data to back this guarantee up (667 marketers over a 12-month period, generating a massive 3.2 million new customers — that’s an average of 4,797 new customers each)… but have a think about how you can apply this in your particular business.

What is the true objective or outcome your clients are wanting, and how can you guarantee that? Don’t just remove the risk, guarantee the outcome!

On that note, enjoy this week’s Noise Reduction below.

Pete

Selling Air, Doubling Conversions, & Acquiring 3.2 Million New Customers [Noise Reduction .74]

Hi Gang,

Hope the start to the back half of 2014 is off to a flyer for you!

This week’s Thought of the Week comes from a conversation during a recent Platinum Advisory Board meeting:

You can’t control the “outcome” of making a baby, just the “actions and inputs” (bad pun intended).

Same in business… we can’t sit down and actually make $10,000 unless we work at the mint printing the stuff. We can only sit down each day and do actions that are consistent with moving the business or project forward.

So… what’s your next productive action?

Pete

Increasing Prices, Risk Reversals & Marketing An Adult Site [Noise Reduction .73]

Hey Gang,

Lots of cool stuff happening on the interwebs this week ,which we’ve highlighted below in this edition of Noise Reduction.

I know I’ve been a little quiet around here lately — it’s because we’ve recently made the move to Infusionsoft, which should will mean a lot more regular Noise Reduction editions, and some other cool stuff shortly!  

But before we get into this week’s recommendations, here’s a cool quote that I heard on a reality TV renovation show of all places:  “Never let success go to your head, or failure go to your heart.”

Enjoy!

Pete

p.s. As we move towards the halfway point of the year. I’d love to hear your highs and lows of 2014 thus far. Please let me below!

Guarantees, Millionaire Children & More Opt-Ins [Noise Reduction .72]

So I was watching a recent interview with Lance Armstrong’s ex-wife Kristin, where she spoke about dealing with all the recent controversy:

          “I can act my way into a feeling, better than I can feel my way into an action.”

She sort of said it in an off-hand way, but I think it is very profound and applicable in lots of areas:

Waiting for the muse to fill you with the feeling of inspiration?
Don’t wait… Act your way into the feeling.

Waiting to feel confident before you finish that recent project?
Don’t wait… Act your way into the feeling.

Waiting to feel comfortable before making that phone call?
Don’t wait… Act your way into the feeling.

So before you get into this week’s Noise Reduction, I leave you with this –

What are you going to act your way into this week?

Pete

Rich Dads, Sweepstakes, Bounce Rates & Finding a Mentor [Noise Reduction .71]

Howdy, Folks…

Well, we got past April 1 without too much shenanigans… however, it does mean the first quarter of 2014 is over, gone, never to return!

So, how was the first 1/4 of the year for you? Are you 25% of the way to your goals?

If not, you have a choice to make… you can either change your goals to align with where you are today, or you can change your actions for the remainder of the year.

Which is it going to be?

Now while you decide, make sure you check out this week’s Noise Reduction recommendations.

Pete

Games, Floyd Mayweather & a 39.9% List Increaser [Noise Reduction .70]

This week’s edition of Noise Reduction includes:

  • The Game of Motivation with Dr Jason Fox [PreneurCast Ep129]
  • How We Got an 8.5+% Opt-in Rate, a 25.14% Social Share Ratio + Increased Our List by 66.4% With One Simple Bribe
  • A Dr Seuss-Inspired Guide to Twitter
  • The Art & Science of Using Testimonials to Increase Opt-Ins & Conversions
  • Floyd Mayweather’s Publicity Secrets Revealed
  • 12 Ways to Increase Traffic From Google Without Building Links
  • How a Two-Day Side Project Turned Into a Productivity App with 11 Million Users

SPIN Selling, Van Halen & Blogging Tips [Noise Reduction .69]

This week’s edition of Noise Reduction includes:

  • SPIN Selling and the 7 Levers of Business
  • 7 Biggest Lessons Learned While Working With Rich Schefren & Mike Filsaime for 7+ Years
  • Why Did Van Halen Demand People Remove Brown M&Ms?
  • 32 Experts Share Their Best Blog Post Promotion Tips
  • Pricing Experiments You Might Not Know, But Can Learn From
  • The Athlete’s Foot Chief Executive Reveals How He Notched Up a Record Half-Year Profit
  • The Right & Wrong Way to Ask for a Job or a Mentor

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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