Noise Reduction .44

Howdee Folks,

Big welcome to all the new Preneur Community members this week! Hope you enjoy this little weekly dose of Noise Reduction.

Big news below too…


P.S. Don’t forget, we see every reply. So let us know if you’ve got a question of any kind!


1. The Power of Habit [Book of the Week]
This is definitely worth a read (or listen).

2. Interviews, Joint Ventures + Continuity
There’s been some killer episodes since the last Noise Reduction.

3. A Cold Email Template Worth Testing
The interview on The Rise To The Top is worth watching as well.

4. How 22 Split Tests Turned Into $70 Million
If you are not testing or iterating, you are losing money!

5. The Digital Anatomy of the Affluent Male
Know thy target market (Affluent = Disposable income).

6. Best-selling Books That Are Free on Amazon
Surprisingly, there is some real value in these books.

7. Why a Baby is the Best Thing to Happen to Your Productivity
Well, we will see about that… Fleur is 3 months pregnant with our first child – Surprise!

SO WHAT’S NOISE REDUCTION? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff I stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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