Starting Out, Raising $380K & A Killer SEO Tactic [Noise Reduction .68]

Hey Gang…

It’s my Birthday Week this week, so lots of crazy shenanigans planned.

But before we get down to the party, here’s this week’s Noise Reduction with all the ‘must-read’ stuff from around the Web.

Even with Matt Cutts coming out recently saying ‘guest posting’ is dead, I personally believe it’s still a powerful strategy for exposure and traffic generation — so there’s a guide to doing it right in today’s edition.

… and for those needing a new SEO tactic, check out the case study on an awesome backlink strategy below.




Getting Started with Jon Acuff [PreneurCast Ep127]
This week I talk with the amazing Jon Acuff, author of Quitter, about his new book Start: Punch Fear in the Face, Escape Average and Do Work That Matters. We talk about entrepreneurship, chasing your dreams, personal branding, and many other topics. (Please listen and leave a comment.)

Gmail Adding Prominent ‘Unsubscribe’ Option to Marketing Emails
I think the headline says it all. If you’re a marketer who uses email (which I hope is all of us), this is worth noting.

The Savviest Backlinking Method of 2013… That Will Still Work Today
In-depth case study and guide to generating search engine-optimised backlinks by offering unsolicited testimonials. We break down exactly what Davey J was doing, so you can swipe and deploy it for your own business!

The Nordstrom Catalog Experiment of 2004-2006
Vice President of Database Marketing at Nordstrom, Kevin Hillstrom, shares the experience he had at Nordstrom from 2004-2006, when they shut down a traditional catalog channel… AND what he shares is very, very interesting!

If I Was… Spotify
Unlike the podcast episodes where Dom and I look at an industry and fictional business – in this new blog series, I’ll be talking existing businesses and ranting about an idea I would champion if I was on the board or in the marketing team. Today’s victim: Spotify.

How to Guest Blog Like a Professional
A very detailed guide to guest posting from the content director of one of my favourite sites: (Don’t forget, if you want to post on, just let us know.)

Kickstarter Done Right: Raising $100k+ in 24hrs
Very easy to read breakdown on how Linda Liukas crowdfunded a total of $380,747 for a children’s book that teaches programming via Kickstarter. If you want to presell a new project, take this on board.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

  • JasonHunston

    It’s sad to see that gmail has implemented this as it hurts alot of us trying to build lists via email. If people are interested I doubt they will unsubscribe though. Also, I really loved the article about KickStarter, shows how some dedication can go a long way don’t you think?

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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