SPIN Selling, Van Halen & Blogging Tips [Noise Reduction .69]

How good was Matthew McConaughey’s speech yesterday!

To echo and expand on his words:

No matter where you go or what you do, ALWAYS have:
- Someone to look up to (a mentor)
- Someone looking up at you (an apprentice)
- Something to chase (a goal)
- Something to look back on (an achievement)
- Somebody to cuddle (a partner)
- Somebody to drink with (a friend)
- Somewhere to look forward to (a getaway)

Here’s to a good week…



SPIN Selling and the 7 Levers of Business
This week Dom and I discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales (online and offline), then we apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

7 Biggest Lessons Learned While Working With Rich Schefren & Mike Filsaime for 7+ Years
Interesting video from Tom Beal who was the right-hand man for both Rich Schefren and Mike Filsaime’s businesses. If you’ve ever wondered how these guys “operate,” this is a small behind-the-scenes look.

Why Did Van Halen Demand People Remove Brown M&Ms?
Van Halen’s standard performance contract contained a provision calling for them to be provided with a bowl of M&Ms, but with all the brown candies removed. This quick articles explains WHY! Have a read and then think how you can apply this in your contracts and projects.

32 Experts Share Their Best Blog Post Promotion Tips
Great article listing some of the most successful bloggers, most successful method of promoting a blog post, or other single piece of content. (If you know of something they missed, let us know, and I’ll add it to next week’s newsletter.)

Pricing Experiments You Might Not Know, But Can Learn From
Lots of marketers struggle with pricing — especially when working on their 7 Levers. What is the right amount to charge? This evidence-based essay from the team at CoversionXL is a few years old but very, very good.

The Athlete’s Foot Chief Executive Reveals How He Notched Up a Record Half-Year Profit
The Athlete’s Foot here in Australia lifted consolidated net profit after tax 9.2% this year — which is amazing for a retail chain in an e-comm environment. Having worked with the chain for about 4 years, I can categorically agree with the CEO who said the results are due to the sales process which “takes about 20 minutes; it is very seldom that the consumer does not buy.”

The Right & Wrong Way to Ask for a Job or a Mentor
A very consistent theme in a lot of PreneurCast interviews is the importance and power of doing an apprenticeship. This article from Tucker Max breaks down the do’s and don’ts worth noting.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

  • JasonHunston

    Thanks for these awesome points and links. I really like how you mentioned “always have a goal”. In today’s modern culture, so many people think that they can get where they want to go on their own by just “doing work”. You should always be looking ahead at something or looking up to someone to improve your skills even more.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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