Games, Floyd Mayweather & a 39.9% List Increaser [Noise Reduction .70]

Hey Hey…

It’s been one of those crazy weeks, so apologies for the delay on this week’s Noise Reduction.

Lots of good stuff for you though…



The Game of Motivation with Dr Jason Fox [PreneurCast Ep129]
This week I talk with Dr Jason Fox, author of The Game Changer, about motivation and how you can use the principles behind games to motivate yourself and others.This has been one of the most shared episodes we’ve done this year! So check it out and you could win a copy of Jason’s book.

How We Got an 8.5+% Opt-in Rate, a 25.14% Social Share Ratio + Increased Our List by 66.4% With One Simple Bribe
I think the title says it all. In this latest case study, we break down an entire campaign we recently tested, which got some pretty exciting results. We walk through the entire campaign, show you the exact offer we used, outline exactly how we executed it, and let you know the $27 tool that helped us pull this all off.

A Dr Seuss-Inspired Guide to Twitter
Such a cool fun guide to Twitter, with a Dr Seuss flavor. Worth taking the 45 seconds to read this one.

The Art & Science of Using Testimonials to Increase Opt-Ins & Conversions
Customer Testimonials also play an important part of two of our 7 Levers of Business: increasing both Opt-Ins and Conversions… but there are some real tricks to using testimonials correctly. Check out this very detailed data-driven essay, full of testimonial strategies and tactics.

Floyd Mayweather’s Publicity Secrets Revealed
Cool breakdown of Mayweather’s PR lady Kelly Swanson’s approach to his publicity.

12 Ways to Increase Traffic From Google Without Building Links
This is good… very good. So good, we’re implementing a few of these tactics this week.

How a Two-Day Side Project Turned Into a Productivity App with 11 Million Users
Pocket, originally released as Read It Later in 2007, now has 11 million users. Find out how Nate Weiner grew this from nothing more than a side project.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

  • Daniel

    I just read the 12 ways to increase traffic article and I am really impressed. I personally don’t have the best copy writing skills but I can now see it plays such a huge part in ranking. Where can anyone suggest I can pay someone to revise my copy?

    • Aaron

      There are a ton of sites online such as Fiverr and FreeLancer that can provide people who will do this kind of work for you. Do a quick Google search on “copywriting freelance” and you should find wonders.

    • Cara

      To add to Aaron’s reply, I would advise you to be careful when using Fiverr/Freelancer for your copywriting needs. Yes, they are great and inexpensive options, but be sure to read reviews or ask for work samples. If someone is charging $5 for 500 words, odds are it’s either plagiarized or badly done.

  • Mike

    I read 12 Ways to Increase Traffic From Google Without Building Links as did Daniel and I loved the part in particular about video optimization. The entire article was great but that was definitely something I didn’t even know about.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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