Rich Dads, Sweepstakes, Bounce Rates & Finding a Mentor [Noise Reduction .71]

Howdy, Folks…

Well, we got past April 1 without too much shenanigans… however, it does mean the first quarter of 2014 is over, gone, never to return!

So, how was the first 1/4 of the year for you? Are you 25% of the way to your goals?

If not, you have a choice to make… you can either change your goals to align with where you are today, or you can change your actions for the remainder of the year.

Which is it going to be?

Now while you decide, make sure you check out this week’s Noise Reduction recommendations.

Pete

Inside the World of Robert Kiyosaki: The Full Rich Dad Poor Dad Story
http://noise.re/duction/robert-kiyosaki-story
This is an epic essay our team has worked on for months. It seriously is the most in-depth biography available on Robert Kiyosaki. If you’ve read any of the Rich Dad book series and got intrigued by the mystery of Kiyosaki’s life story, this post is for you.

The Business of App Development with Mark McDonald of Appster [PreneurCast Ep132]
http://noise.re/duction/preneurcast132 [or on iTunes Direclty]
In this episode, I talk with Mark McDonald of Appster, an Australian company that specializes in Mobile App Development (with a very impressive client list). We talk about the business models behind apps, and Mark gives some tips for creating successful apps. So if you are at all interested in app development, this is a must-listen!

Stock Photos That Don’t Suck
http://noise.re/duction/stock-photos
Man, making your blog posts pop with good images can be tough, especially when you try and do the right thing and use royalty-free images. This blog post lists a number of awesome places with stunning stock photos that you can use.

4 Tips for Using Contests and Sweepstakes to Grow Opt-Ins and Drive Conversions
http://noise.re/duction/contest-sweepstakes-tips
In this recent essay on the site, we dig deep into running contests and sweepstakes as creative tools for increasing your opt-ins and conversions.

How to Find Mentors for Your Startup
http://noise.re/duction/find-mentor-for-startup
This is a cool write-up by Mitch Harper, one of the founders of BigCommerce, who are doing some amazing things with their platform (and expansion into the US). If you want to get mentors to help you grow, there’s even a sample email you can swipe and deploy.

4 Powerful Strategies That Dramatically Reduce Website Visitor Abandonment
http://noise.re/duction/strategies-reduce-website-visitor-abandonment
Visitor abandonment is one of the most frustrating obstacles online marketers face today. 70 to 90% of visitors will abandon your website — never to return again. In this essay, we cover 4 proven methods to help your ’7 Levers,’ and reduce your website’s visitor abandonment rate and increase your conversions and revenue.

Why Wu-Tang Will Release Just One Copy of Its Secret Album
http://noise.re/duction/wu-tang-clan-one-copy-secret-album
This is an awesome marketing stunt about to be launched by the rap crew Wu-Tang Clan. If you want to spark some creativity around the ‘power of context,’ this is it.

[Ethically] Manufacturing Credibility and Social Proof to Increase Opt-ins and Conversions
http://noise.re/duction/credibility-social-proof-increase-opt-ins-conversions
Since social proof connects to two of the 7 Levers — opt-ins and conversion, we’ve created this essay to help you get more of both by adding credibility via social proof. In this essay, we cover not only why social proof matters, but go deep on how to manufacture social proof and how to avoid negative social proof.

 

So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

about-pete
Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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