Guarantees, Millionaire Children & More Opt-Ins [Noise Reduction .72]

So I was watching a recent interview with Lance Armstrong’s ex-wife Kristin, where she spoke about dealing with all the recent controversy:

          “I can act my way into a feeling, better than I can feel my way into an action.”

She sort of said it in an off-hand way, but I think it is very profound and applicable in lots of areas:

Waiting for the muse to fill you with the feeling of inspiration?
Don’t wait… Act your way into the feeling.

Waiting to feel confident before you finish that recent project?
Don’t wait… Act your way into the feeling.

Waiting to feel comfortable before making that phone call?
Don’t wait… Act your way into the feeling.

So before you get into this week’s Noise Reduction, I leave you with this –

What are you going to act your way into this week?


Improving Your Opt-Ins [PreneurCast Ep133]
In this show, Dom and I talk about Opt-Ins (one of the 7 Levers of Business): what they are, why they are important, and how you can get more of them. We also discuss what an opt-in might look like for various businesses.

A Look at What Really Matters for Conversions & Happy Customers
Today’s guest essay is from Tommy Walker, editor of one of our favorite CRO blogs, Enjoy and check out my comments at the end of the post.

Why the Woolworths Brand Is Used By More Than One Company
Our Australian readers will find this more interesting than others, but the history of Woolworths’ global name and brand is something I find fascinating. (It’s a real short read.)

10 Guarantee Templates You Can Swipe to Instantly Increase Conversions
Offering an explicit guarantee in your marketing can do wonders for your increasing your conversion rates. In this essay, we provide you with explanations, examples, and swipe templates of the 10 guarantee types.

Freemium vs. Free: Why Ditched Their Free Plan
As SaaS provider came out of private beta, they announced a pretty unpopular decision — removing their free plan (and replacing it with a $9 per month plan). This article outlines the interesting reasons behind this, and why they think it’s the best decision for the company and their paying customers.

How I Plan to Give My Son, Eli, a Million Dollars
This article is about how I’m attempting to prevent “if only”. It’s about how you can start your own succession planning by following along, and how doing so can prevent key members in your business and family from having to endure some of life’s most painful lessons.

Marketing Strategy — 34% of Marketers Did Not Have a Documented Plan Last Year
This is a very scary statistic. Especially when combined with the statistics that 22.5% say they don’t have measurable marketing goals. If you can’t pull out a single sheet of paper with your marketing plan and goals, you’re in trouble! It’s so serious we’re going to do a webinar on it soon!

Live Event in Melbourne, Australia – Friday 16th May
My partner in the Outsourcing Course, Dave Jenyns, is running a new workshop here in Melbourne in a few weeks’ time… He’ll be talking about how traditional SEO is dead, and wants to share his new step-by-step method for driving more traffic, increasing conversion and becoming a market leader. I’ve obviously seen what he plans on teaching, and I am clearing my calendar to sit there and take notes. You should too!
Now if you’re interested in going, just hit reply and we can hook you up with HEAVILY discounted tickets.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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