Increasing Prices, Risk Reversals & Marketing An Adult Site [Noise Reduction .73]

Hey Gang,

Lots of cool stuff happening on the interwebs this week ,which we’ve highlighted below in this edition of Noise Reduction.

I know I’ve been a little quiet around here lately — it’s because we’ve recently made the move to Infusionsoft, which should will mean a lot more regular Noise Reduction editions, and some other cool stuff shortly!

But before we get into this week’s recommendations, here’s a cool quote that I heard on a reality TV renovation show of all places:  “Never let success go to your head, or failure go to your heart.”



p.s. As we move towards the halfway point of the year. I’d love to hear your highs and lows of 2014 thus far. Please let me below!

Increase Your Average Item Value [PreneurCast Ep137]
This recent episode, Dom and I focus on another of the 7 Levers of Business: increasing your average item value. In the simplest terms, this could be as easy as raising your prices, but we also discuss other approaches if this is not an option. This really is a MUST-LISTEN episode.

5 Ways to Increase Profits With Add-Ons, Upsells, Cross-Sells & Downsells
Keeping with the conversation about increasing revenue and profits — in this essay, we focus on how you can add high-profit margin items to your sales and increase your profitability exponentially.

Great Book, Great Launch – Just Pay Shipping!
The grandmaster of product launches is releasing a physical book, and to no one’s surprise is doing a really clever book launch. I strongly recommend everyone check out what he is doing, and take Jeff up on the “just pay shipping offer”. Seriously spend the $10!

3 Ways to Use Risk Reversals to Increase Opt-Ins & Conversions
In this essay, we look at three types of marketing risk reversals to increase opt-ins and conversions, including: Free-Trial Offers, Guarantees and Easy-Return Policy. The goal is to give a firm tug to two of the 7 Levers of Business (Opt-Ins and Conversions) to help you on the path to doubling your business’s profitability.

You Won’t Believe What This Question Does…
This essay by Ed is all about one single question… yet this question is one of the most important questions you need to answer on daily basis as a marketer!

An Adult Site’s Very Clever Marketing Campaign [SFW] 
One of the larger adult sites recently ran a advertising contest, which got some very clever ‘safe for work’ entries (shown here)… but what is even more clever is the campaign itself! Think about it — how else could this website get places like Adweek to do a full articles talking about (advertising) their “offering”?

A Fresh Take On The 7 Levers
In this episode of Marc’s Fresh Ideas podcast, I talk about the 7 Levers (again!), but this time it’s full of really bad puns as Marc’s audience is primarily ‘driving school businesses’.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

  • James Mason

    Great links Pete, thanks for taking the time to dig them up.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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