Selling Air, Doubling Conversions, & Acquiring 3.2 Million New Customers [Noise Reduction .74]

Hi Gang,

Hope the start to the back half of 2014 is off to a flyer for you!

This week’s Thought of the Week comes from a conversation during a recent Platinum Advisory Board meeting:

You can’t control the “outcome” of making a baby, just the “actions and inputs” (bad pun intended).

Same in business… we can’t sit down and actually make $10,000 unless we work at the mint printing the stuff. We can only sit down each day and do actions that are consistent with moving the business or project forward.

So… what’s your next productive action?


Increasing Transactions Per Client [PreneurCast Ep139]
This week, Pete and Dom focus on another of the 7 Levers of Business: increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business.

3 Ways to Double Your Website Conversion Rates – With Tips Every Marketer Must Know
In this guest post by Toby Jenkins of Web Marketing That Works, he talks about how, at Bluewire Media, they have been able to use landing pages that help them consistently get an opt-in rate of 6-7% (when an opt-in rate of 2-3% on all of your website traffic is already considered a good result).

26 Beautiful Landing Page Designs Critiqued With A/B Testing Tips
This will give you some inspiration for further testing and some ideas on what to consider when you run your own landing page A/B tests.

Expanding Revenues & Transactions Every Period by Selling Nothing But Air
What we’re talking about in this essay is how you can sell the relatively low-cost intangibles peace of mind, time, and personalization. These items, as you have probably already inferred, have the highest profit margins of all – as their cost is next to nothing!

Inspiring Commencement Speeches for the Graduating Class of 2014
If you are feeling unmotivated and need a boost to get you back on track, sit back and immerse yourself in some of these US commencement speeches — from Jay Leno, P. Diddy, Jim Carrey, and Facebook COO Sheryl Sandberg.

[CaseStudy] 52-93% Opt-In Rates
This video covers two pretty incredible results, tested across 667 marketers over a 12-month period. Firstly: 52-93% Opt-In Rates. Secondly: 3.2 Million New Customers Acquired (that’s an average of 4,797 new customers each). If you haven’t watched it yet, make sure you do.

The Hard Part About Being an Entrepreneur
As a commenter puts it, “This is the best description of what it means to be an entrepreneur I’ve ever read.”

The 20 Highest-Earning Podcasts
There are literally thousands of podcasts to choose from on any topic you could possibly imagine. Most of them are not great and probably will never be heard at all. On the other hand, a select few podcasts are extremely popular. Popular enough that they have turned into full time, extremely lucrative paying careers for the hosts. So, exactly how much money do the top podcasts make?


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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