Insane Guarantees, Micro-Commitments, + Free-Image Sources [Noise Reduction .75]

Hey Team,

So you may have seen the essay we wrote recently on Guarantees over on the Blog.

Well, the team over at MagCast are right at the final stages of their 2014 intake, and have taken their guarantee to the next level:

If you publish one issue a month for the next 12 months and you’re not thrilled with the results your digital magazine is getting, they’ll buy your licence back for double what you paid for it.

Think about this offer for a moment: they are essentially guaranteeing a 100% ROI for their publishers — a guaranteed minimum exit price for their publishers’ businesses. What a risk reversal for a target market of online marketers!

These publishers (which you still have time to become) are investing in the platform and training, so they can make a profitable digital magazine. Now, what’s their biggest concern?

It’s, “If I create this magazine each month, am I going to make any money?” right? We’ll they’ve completely removed that risk by guaranteeing a minimum profit. Not a money-back guarantee, a profit guarantee!

Now they’ve got the data to back this guarantee up (667 marketers over a 12-month period, generating a massive 3.2 million new customers — that’s an average of 4,797 new customers each)… but have a think about how you can apply this in your particular business.

What is the true objective or outcome your clients are wanting, and how can you guarantee that? Don’t just remove the risk, guarantee the outcome!

On that note, enjoy this week’s Noise Reduction below.



MagCast: Digital Publishing Blueprint
If you saw the recent case study, and you’ve been playing along at home as Ed Dale outlined two pretty incredible results, tested across 667 marketers over a 12-month period: 52-93% Opt-In Rates & 3.2 Million New Customers Acquired (that’s an average of 4,797 new customers each), you’ll want to check out the video which explains the entire platform and how you can become one of the new MagCast publishers.

10 Guarantee Templates You Can Swipe to Instantly Increase Conversions
Offering an explicit guarantee in your marketing can do wonders for your increasing your conversion rates. In this essay, we provide you with explanations, examples, and swipe templates of the 10 guarantee types.

Numbers Retrospective [PreneurCast140]
As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it’s important to view them the right way.

Engaging Alternatives to ‘Can I Help You?’ [Increasing Retail Opt-Ins by Asking Better Questions]
If you’ve spent much time working in a face-to-face sales environment, you know that asking “Can I help you?” is the best way not to get a customer to take you up on your offer. In stores, the customary response to that greeting is “I’m just looking.” Generic questions like “Can I help you?” do nothing for encouraging the retail opt-ins you need to grow your business. In this essay, we’ll take a look at the following ways to help you skirt around the dreaded question.

11 Totally Awesome Websites to Source FREE Images
One of the biggest struggles for marketers that are creating content and blogging is sourcing free images visual content, especially if you’re creating at a high frequency. So where do you go on the Web to get great images without it costing a fortune?

Five Examples of Profitable Marketing with Micro-Commitments [Conversions]
Building a profitable customer relationship is really about getting them to follow through on a series of micro-commitments, before taking on the comparatively big, scary commitment of conversion. While much is said about those broad, macro ideas about the sales process, what are the little steps along the way? The answer: those micro-commitments that constitute the interactions that lead up to the glorious sale at the end. This essay focuses on micro-commitments. That is, small actions you ask your customers to take leading up to (and sometimes in lieu of) a big conversion step.

In Defense of the Email Popup
It’s a well-known fact that most people do not buy from you on their first visit. But what exactly does “most people” mean?


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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