Compelling Surveys & Questionnaires, Healthy Passwords & Lead Magnet Examples [Noise Reduction .76]

Hey Gang,

I can’t wait for you all to hear some of the new podcast interviews I’ve been recording this week. As our active PreneurCast listeners would know, Dom and I are taking a short break from publishing new episodes, and rebroadcasting some of the best shows from our 3-year catalogue.

But we’ll be back with all-new shows very shortly, including two I recorded this week: one with the direct-marketing legend behind the BluBlocker Sunglasses, Joe Sugarman, and one with Phil Barham, who is the man responsible for the My Family Sticker phenomenon.

Until then, I hope you’re enjoying reliving some of the best podcasts we’ve done, along with this week’ s Noise Reduction below.


p.s. If you’re interested, one of the projects I’ve been working on during this break just went live over at


Crafting compelling surveys and questionnaires [Opt-Ins and Conversions]
A 2013 journal article from Label & Narrow tells us that surveys have become a “scourge” for some consumers, citing the high saturation of surveys as a increasingly “annoying” aspect of modern business. The article, written by Mark Lusky, poses some interesting ideas as to what kinds of questions are worth asking, and when it’s best to ask them. In this essay, we’ll look at the best questions to ask your audience to increase opt-ins and conversions, the tools for crafting surveys and questionnaires, and more.

How We’ve Reached More Than 1 Million People by Guest Blogging
Within an hour of a post being published, Groove had 1,000 new unique visitors. That soon turned into 5,000, and then 10,000, and before long, 20,000. What happened that day? They published a blog post. Not on their own blog, but on Buffer’s. And it was doing really well.

How a Password Changed One Man’s Life for the Better
At this guy’s workplace, he had to type his password several times a day — each time his computer would lock, each time his screensaver would appear, each time he would come back from eating lunch. And he’s decided to use the password to change his life.

9 Lead Magnet Ideas and Examples
A lead magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. This article looks at 9 different types of lead magnets, and the absolutely WRONG question most businesses are asking about generating leads.

Fun, Unusual and Forgotten Designations on Our Calendar
What National Day is today? Every day you hear about some type of National Designation in the press in relation to our calendar — Independence Day, Memorial Day, Labor Day and Thanksgiving.  Here you will find the lesser-known and sometimes unusual designations of each calendar day.

11 Psychological Tricks Restaurants Use To Make You Spend More Money
Behind the scenes, menu engineers and consultants put careful thought into the way you choose what foods you eat. Here are 11 of the sneakiest psychological tricks restaurants use to make you spend more money.

Free AWeber Marketing Blueprints
This totally changes the game when it comes to selling with AWeber. Segmenting your buyers is a must if you’re going to maximize your profits through email this year. So go check it out, download those free maps (there is a walk-through video with each one). And don’t worry, they’re short and to the point.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

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