Spare Time, Geeky Kickstarter, A Magic Whiteboard + October Marketing Ideas [Noise Reduction .79]

Hey Party People!

So, with less than 100 days to go this year, what’s the action plan?

What needs to change for you to lift your standards, and make the next 100 days so much more impactful than the last 250? There has to be something! There’s always something!

A lot can happen in 100 days… and it all starts with a decision! A decision to say: I will…, I can…, I no longer…, I refuse to accept…, My family deserves…, I demand…

Get disturbed, and let us know what we can do to inspire, support and advise!

Let’s kick it into the next gear.


How to Turn Your Existing Skills Into $1,000/Month — or More
On October 8th at 9pm US Eastern, Ramit Sethi will be hosting a one-day mini-class (via webinar) where he’ll show the entire Preneur Community how to can “cash in” on YOUR unique skills—no matter how weird—so you make $1,000/month on the side too. This FREE presentation is one-night-only and will not be recorded, so do not miss this opportunity to attend this event.

How My Little Geek Used Kickstarter to Market Awesomely Nerdy Books for Kids [Case Study]
If you’ve considered launching a product through Kickstarter, Sarah and Andrew’s story is a must-hear, as it provides insights on how marketing outside of Kickstarter is required for a successful campaign.

Here’s a Breakdown of How This Speech Won the World Championship of Public Speaking
HR consultant Dananjaya Hettiarachchi was crowned the World Champion of Public Speaking by Toastmasters International, surviving seven rounds of competition that lasted six months and included 33,000 competitors from around the world. Here are a few things about his winning speech and what you can learn from it.

October 2014 Promotional Calendar Ideas [OPT-INS + CONVERSIONS]
This is our second installment of essays focusing on promotional calendar opportunities for a particular month. October of 2014 is loaded with promotional gold, and with a little creativity, you can leverage the popular holidays and events belonging to the month of October to drive customers into your store as well as result in increased conversions (which happen to be two of the 7 Levers of Business, which can help you double your profitability).

The Amazing Magic Whiteboard
Dom just mentioned this to me yesterday after our Platinum Advisory Board session, and I nearly wet myself with excitement. Magic Whiteboard is a whiteboard on a roll that sticks with static to any flat surface. You can take down your sheet and put it back up again many times without it losing its static cling. Just use standard dry erase markers, erase and rewrite as many times as you need. I couldn’t order mine fast enough.

Watch “Growing a Talent Hotbed: Dan Coyle at TEDxSitka” Video at TEDxTalks
Dan Coyle is a contributing editor for Outside magazine and the author of three books, including the New York Times bestseller Lance Armstrong’s War. His most recent book is called The Talent Code, which explores the reasons behind talent and how to cultivate it. His TED talk focuses on this work.

The Newsletter That Became a $100M Business Selling Stuff to Dudes
Thrillist is a vast network of blogs and email newsletters that will tell you what (very trendy) stuff you want and then shuttle you to an e-commerce operation where you can buy that stuff. In some cases, Thrillist even manufactures the goods it sells. Melding content to commerce, the service creates a potentially perfect—if vaguely insidious—circle of materialism.


So What’s Noise Reduction? Well, we all know there is so much crap out there on the web, especially in the business /marketing space — and it’s hard to remove all the noise to find the stuff that’s actually valuable. So we started a really small (almost) weekly e-mail with just a handful of the cool, noteworthy, and important stuff we stumble across each week. This post is one of those editions.

Want to Get These Noise Reductions Direct to Your Inbox? Easy! Just register to download Pete’s book below, and you’ll automatically be added to the newsletter list.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Before being honored “Australia’s Richard Branson” in media publications all over the continent, Pete was just 21 years old when he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground For Under $500! Don’t believe it? You will! Check out the story in the FAQ section (it really is our most asked question).

Since then, he’s done some cool stuff like write the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ (+ the upcoming ‘It’s Not About the Product‘) and he’s created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Download Pete’s First Book For FREE!

“Now that I've got the rights back from the publishers, if you enter your email address below, you can instantly download a free audiobook version of my first book, How to Turn Your Million-Dollar Idea Into a Reality.” - Pete
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